Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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Google removed its news aggregation service from Spain a few days ago, but the Spanish Newspaper Publishers’ Association (AEDE) is already asking the government to bring it back. AEDE claims the removal of Google News will be bad business for the publishing industry overall and will have more of... Continue reading at Betanews
[ Betanews | 2014-12-16 00:00:00 UTC ]
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Mark Smith, the founder and former c.e.o. of Quercus, is to join Bonnier Publishing as c.e.o. of its fiction department. Smith left Quercus after the formerly independent publisher was bought by Hachette UK’s Hodder & Stoughton earlier this year. He will now become c.e.o. of Bonnier... Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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Amazon Publishing plans to grow its list of UK titles and authors “substantially” in 2015, Eoin Purcell, UK head of Amazon Publishing, has told The Bookseller. The publisher is also “constantly looking to create new platforms to connect authors and readers”, Purcell said. Amazon Publishing UK,... Continue reading at The Bookseller
[ The Bookseller | 2014-12-13 00:00:00 UTC ]
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Headline is to publish a special fan edition of musician Frank Turner’s touring memoir The Road Beneath My Feet. The publisher has teamed up with PledgeMusic, a direct-to-fan music platform, to offer the £30 hardback. Fans are being asked to provide their own personal reminiscences of seeing... Continue reading at The Bookseller
[ The Bookseller | 2014-12-12 00:00:00 UTC ]
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Facebook keeps coming up with ways to reduce the amount of bloat in people's news feeds. But while recent efforts have angered those putting out that bloat -- advertisers and social gaming firms -- Facebook's latest move seems intended to pre-empt any pushback.Facebook unveiled a few new tools... Continue reading at Advertising Age
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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Igloo Books is this month launching a series of books based on DreamWorks Animation’s new family film "Penguins of Madagascar". The range includes a book of the film, picture books, sound boards, various sticker and activity sets, and colouring books, and the company intends to “push ourselves... Continue reading at The Bookseller
[ The Bookseller | 2014-12-11 00:00:00 UTC ]
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Here are five of the big publishing trends of 2014, and what we learned. The post What we learned about publishing in 2014 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-11 00:00:00 UTC ]
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Facebook has been courting content companies for years because it wants content companies to bring more of their content to Facebook. Here’s a new example: A set of tools that will make it easier for publishers to share their stuff ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-11 00:00:00 UTC ]
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Macmillan Children’s Books has confirmed it will publish Rainbow Rowell’s new title in the UK next year. Continue reading at The Bookseller
[ The Bookseller | 2014-12-11 00:00:00 UTC ]
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William Heinemann has acquired a “significant” collection of erotic letters from a young woman to her lover dating from the 1920s. Selina Walker, publisher at Century and Arrow, bought UK and Commonwealth (excluding Australia New Zealand) rights to the collection, edited by Jean Yves Berthault... Continue reading at The Bookseller
[ The Bookseller | 2014-12-11 00:00:00 UTC ]
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Melville House will publish the Senate Intelligence Committee's 'Study of the Central Intelligence Agency's Detention and Interrogation Program,' otherwise known as the 'torture report,' in paperback format by Dec. 30. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-11 00:00:00 UTC ]
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Audio line debut for IVP; 2015 Grawemeyer winner announced; Target Holiday Book Club features Nelson book; Baker titles selected as best church resources; Puritan/Reformed publisher releases new Bible, books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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Cornerstone's Jack Fogg is joining HarperCollins in the newly-created role of publishing director for fiction and non-fiction. Fogg is currently editorial director at Cornerstone imprint Century, where he has worked with authors including Rod Stewart, James Corden, Tim Vine and Hugh Howey. He... Continue reading at The Bookseller
[ The Bookseller | 2014-12-10 00:00:00 UTC ]
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Facebook's new search feature will give users a more active role in media discovery, and likely change how brands and publishers use the platform. The post What Facebook’s search feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-10 00:00:00 UTC ]
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PW talked to Other Press publisher Judith Gurewich, who picked up world English rights to a bestseller in France after a heated auction at this year’s Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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Previously unseen sketches of one of the UK's best-known comic book characters are to be published for the first time. Continue reading at BBC News
[ BBC News | 2014-12-10 00:00:00 UTC ]
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Six ways Hearst is tackling the gritty work of becoming a modern publisher. The post How fusty old Hearst is becoming a modern publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-10 00:00:00 UTC ]
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Melville House will publish 'The Senate Intelligence Committee Report on Torture' as a paperback and an ebook on December 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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The French Publishers Association (Syndicat National de l’Edition, SNE) has warned its members that France may raise VAT on ebooks from 5.5% to the standard 20% during the first half of next year to avoid a fine of several million euros from the European Court of Justice, according to the trade... Continue reading at The Bookseller
[ The Bookseller | 2014-12-09 00:00:00 UTC ]
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Blackstar investment company wants to obtain full ownership of Times Media Group Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-12-09 00:00:00 UTC ]
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