Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
News tagged with:
#paying subscribers
#b2b publications
#hanley wood
#phone calls
#ll notice
#free e-book
#e-book
#digital content
#magazine publisher
As HarperCollins' integration of Harlequin moves forward, HC announced that it will be making Harlequin UK (HUK) a division of its U.K. business, while in North America it will align HC's and Harlequin's sales forces. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#london operation
#sales forces
The CEO of Publishing Technology offers his five predictions for trade publishing in 2015, including more hybrid pubs, content marketing and mobile reading. The post Five Trade Publishing Predictions for 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade publishing
#content marketing
#mobile reading
The wider publishing industry – including book, journal, newspaper and magazine publishing - was worth more than £9.9bn to the UK economy in 2013, 3.2% up from the year before, according to newly released government statistics. The rise is slightly above the 2013 UK annual inflation rate of 2.5%. Continue reading at The Bookseller
[ The Bookseller | 2015-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk economy
Catholic publishers elect new board members; Barbour author honored twice; Lucado’s latest is Family’s Book of the Year; Zondervan author on four-city tour; IVP a Best Workplace for Sixth Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sixth year
#short takes
#board members
#zondervan author
Biteback Publishing has signed a new book by UK Independence Party (UKIP) leader Nigel Farage. The Purple Revolution: The Year that Changed Everything was signed by Biteback m.d. Iain Dale in a deal with Charlie Brotherstone at Ed Victor. Continue reading at The Bookseller
[ The Bookseller | 2015-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#biteback publishing
#iain dale
#charlie brotherstone
#ed victor
On Tuesday, Scribd and Oyster both announced partnerships with Macmillan to bring new titles to their ebook subscription services. But how do all-you-can read platforms benefit publishers? The post Publishers Are Lining Up Behind ‘Netflix for Books’ Services. But Why? appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#announced partnerships
In response to the Charlie Hebdo attacl, the International Alliance of Independent Publishers has issued a statement of support for freedom of expression The post International Alliance of Independent Publishers on Charlie Hebdo appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#international alliance
#independent publishers
#charlie hebdo
The future of digital publishing is increasingly borrowing from the long history of newspapers' political cartoons. The post Digital publishers turn to cartoons to cover the news appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news appeared
#digital publishing
#long history
Buzzfeed, HuffPo, Mashable and Vice have all set up in the U.K. Agencies weigh in on their collective impact. The post Why British publishers don’t sweat new US competition appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#competition appeared
Nathaniel Marunas has been named publisher of the U.S. division of British publisher Quercus, and David Shelley has been named as the successor to Ursula Mackenzie at Little, Brown U.K., with MacKenzie set to retire. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#named publisher
#david shelley
#ursula mackenzie
Scandals, shake-ups, sticky scholars, and best books—here are the top ten religion stories of 2014 from publishersweekly.com. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-12 00:00:00 UTC ]
More news stories like this |
Our monthly selection from BlueInk Review, a service which reviews self-published books, uncovers a superb memoir of a WWII concentration camp in Indonesia. The post January 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top reviews
#self-published books
#blueink review
#monthly selection
A late spending frenzy was not enough to end a difficult year for German booksellers on a positive note.While sales during Christmas week were up 26% year-on-year, December as a whole was down 2.1% year on year, according to figures provided by trade paper buchreport. Continue reading at The Bookseller
[ The Bookseller | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#difficult year
#1% year
#german booksellers
#positive note
#christmas week
#26% year-on-year
#figures provided
Liu Ruilin discusses her innovative Beijing-based publishing house Imaginist Press and shares her views on design, culture and China's publishing future. The post Liu Ruilin on Imaginist Press and China’s Publishing Future appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing future
Successful publishing campaigns on Kickstarter raised nearly $22 million in 2014, despite a change that removed journalism projects from the publishing category. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$22 million
#publishing category
The Frankfurt Book Fair is taking St.Gallen International Publishing Management Course, a 10-day executive training program, to Singapore in August. The post Frankfurt Book Fair Takes Publishing Course to Singapore appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#singapore appeared
Arab publishers have joined those from France and from the international publishing community in voicing condemnation of today's terror attack on the offices of French satirical magazine Charlie Hebdo, which saw 12 people lose their lives with a further 11 wounded. Author Salman Rushdie... Continue reading at The Bookseller
[ The Bookseller | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#terror attack
#arab publishers
Little, Brown Book Group has hired Maddie West as the new deputy publisher for its Sphere Fiction imprint, replacing Rebecca Saunders. West, who is currently editorial director at Atlantic imprint Corvus, will focus on publishing commercial women’s fiction for the list. Saunders, previously... Continue reading at The Bookseller
[ The Bookseller | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sphere fiction
#deputy publisher
#2nd february
The French Publishers Association (Syndicat National de l’Edition, SNE) said in a statement this afternoon that it was “deeply upset” by today's terror attack against publication Charlie Hebdo and “freedom of the press, expression and right to publish, the foundations of democracy.” Continue reading at The Bookseller
[ The Bookseller | 2015-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#terror attack