Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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Audio line debut for IVP; 2015 Grawemeyer winner announced; Target Holiday Book Club features Nelson book; Baker titles selected as best church resources; Puritan/Reformed publisher releases new Bible, books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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Facebook's new search feature will give users a more active role in media discovery, and likely change how brands and publishers use the platform. The post What Facebook’s search feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-10 00:00:00 UTC ]
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PW talked to Other Press publisher Judith Gurewich, who picked up world English rights to a bestseller in France after a heated auction at this year’s Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
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Previously unseen sketches of one of the UK's best-known comic book characters are to be published for the first time. Continue reading at BBC News
[ BBC News | 2014-12-10 00:00:00 UTC ]
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Cornerstone's Jack Fogg is joining HarperCollins in the newly-created role of publishing director for fiction and non-fiction. Fogg is currently editorial director at Cornerstone imprint Century, where he has worked with authors including Rod Stewart, James Corden, Tim Vine and Hugh Howey. He... Continue reading at The Bookseller
[ The Bookseller | 2014-12-10 00:00:00 UTC ]
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Blackstar investment company wants to obtain full ownership of Times Media Group Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-12-09 00:00:00 UTC ]
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The French Publishers Association (Syndicat National de l’Edition, SNE) has warned its members that France may raise VAT on ebooks from 5.5% to the standard 20% during the first half of next year to avoid a fine of several million euros from the European Court of Justice, according to the trade... Continue reading at The Bookseller
[ The Bookseller | 2014-12-09 00:00:00 UTC ]
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Bonnier's Blink Publishing is launching a new imprint, Blink Reality, to focus on "compelling true stories and relevant real life issues". The imprint will be headed by newly appointed publisher Emily Thomas, and will begin releasing titles in summer 2015. Continue reading at The Bookseller
[ The Bookseller | 2014-12-09 00:00:00 UTC ]
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In the UK, Zoella was revealed to have used a ghostwriter, while Clare Balding's book cover clearly looks fake. How much of this is okay? The post How Much Can You Fake in Publishing? From Clare Balding to Zoella appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-09 00:00:00 UTC ]
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Daphne Durham, publisher of adult trade and children's at Amazon Publishing, will be leaving the company on January 16, and will be succeeded by Mikyla Bruder, current head of global marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-09 00:00:00 UTC ]
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A 60-day study conducted by the Association of National Advertisers and ad fraud detection company White Ops came to a conclusion likely to unsettle many digital ad buyers: purchasing ads from premium publishers does not protect marketers from fraud."Advertisers who assume that traffic to... Continue reading at Advertising Age
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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Midwest Tape has appointed Tammy Faxel publisher of its audiobook and video division, Dreamscape Media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-08 00:00:00 UTC ]
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In 1996, the Association of American Publishers awarded Jones a lifetime achievement award for his work in the higher education publishing field. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-05 00:00:00 UTC ]
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Labour MP lashes out at publishers and editors in second annual Leveson speech for Hacked Off campaignLabour MP Tom Watson has lashed out at newspaper publishers and editors by accusing them of “fixing” legislation that affected them and operating “like a mafia.” In delivering the second annual... Continue reading at The Guardian
[ The Guardian | 2014-12-04 00:00:00 UTC ]
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'Ideal,' the first Ayn Rand novel to be released since 1957's 'Atlas Shrugged,' is set to be published by Penguin Random House imprint NAL on July 7, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-04 00:00:00 UTC ]
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France’s Anne Marie Métailié, winner of the Guadalajara Book Fair’s (FIL) publishing merit award, describes working in publishing as an imperfect love story. The post Anne Marie Métailié: “Publishing Requires Bulletproof Stubbornness” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-04 00:00:00 UTC ]
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The Digiday Publishing Summit Europe is set to kick off in early February with in-depth discussion on hot topics like native advertising, the shift to programmatic and minding the mobile gap. The post HuffPo, Dennis, Mashable, Quartz to speak at Digiday Publishing Summit Europe appeared first on... Continue reading at Digiday
[ Digiday | 2014-12-04 00:00:00 UTC ]
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At the recent annual meeting of religion scholars in San Diego, publishing professionals gave aspiring academic authors cold-eyed advice on how to--and how not to--get published. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-03 00:00:00 UTC ]
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Our monthly selection of reviews from BlueInk Review, a service which reviews self-published books, includes several nonfiction titles in history, science and more. The post December 2014 Top Reviews of Self-published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-03 00:00:00 UTC ]
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That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice.... Continue reading at Advertising Age
[ Advertising Age | 2014-12-03 00:00:00 UTC ]
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