How Forbes got readers to double the time spent per post on mobile

For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new card-style storytelling format is outperforming text-based articles. But as Vox.com has found, mobile-based article formats have their limitations in a complex news environment. The post How Forbes got readers to double the time spent per post on mobile appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-15 00:00:00 UTC ]
News tagged with: #mobile devices #mobile appeared #time spent #news publishers

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Magazines On-the-Go: MPA Summit Examines Mobile Media

Mobile Matters conference brings together magazine media leaders at Hearst Tower. The post Magazines On-the-Go: MPA Summit Examines Mobile Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst tower


'Banned' Judge Dredd satire to be reprinted for first time

Previously unpublished episodes of the comic book series Judge Dredd from the late 1970s, part of the 2000 AD anthology, are going to be reprinted for the first time by Rebellion Publishing following a change in the law. Continue reading at The Bookseller

[ The Bookseller | 2015-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #late 1970s #rebellion publishing


Journalist Alex Mar: 'A Reader’s Guide' to Witchcraft and the Occult in America

After spending five years researching the occult in America, Alex Mar draws parallels between witchcraft and her childhood Catholicism. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-29 00:00:00 UTC ]
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Time Inc. Confirms Its Purchase of Jane Pratt's xoJane and xoVain

Time Inc. has acquired Jane Pratt's xoJane and xoVain websites in a bid to build up its portfolio of brands that target millennials. Adweek first reported that the acquisition was imminent on Oct. 16.   The deal is the latest in a string of big moves from the New York magazine publisher this... Continue reading at AdWeek

[ AdWeek | 2015-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial team #general manager #style network #advertising partners #engaged audiences #editorial properties


'N.Y. Times' Announces 2015 Best Illustrated Children's Books

The 'New York Times' has announced its Best Illustrated List for books published in 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #illustrated children


HCB sells US rights for Time Travelling with a Hamster

HarperCollins Children’s Books has sold the US rights for Ross Welford’s Time Travelling with a Hamster to Penguin Random House US for a six-figure dollar sum. Continue reading at The Bookseller

[ The Bookseller | 2015-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time travelling #harpercollins children #ross welford


Wendy's Is Making Snapchat-Like Mobile Ads on Facebook

Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format. The fast-food chain is running a campaign that uses a combination of photos, videos and GIFs to show how each layer of its hamburgers... Continue reading at AdWeek

[ AdWeek | 2015-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vertical video #mobile ads #social marketers #michael kors


A new Irish literary boom: the post-crash stars of fiction

Dynamic, radical, often female … Irish fiction is flourishing. Gone is the conservative writing – all nostalgia and sexual repression – of the Celtic Tiger years. The writers of the new wave are original and bold“Money kills the imagination,” says the narrator of Claire Kilroy’s 2012 novel The... Continue reading at The Guardian

[ The Guardian | 2015-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #large proportion


The Bookseller and The Sunday Times to run weekly ebook charts

The Bookseller and The Sunday Times are to run weekly ebook bestseller charts, with data supplied by all of the main trade publishers to The Bookseller. Continue reading at The Bookseller

[ The Bookseller | 2015-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sunday times


Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane

Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which... Continue reading at AdWeek

[ AdWeek | 2015-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #millennial women #editorial properties #brand development #traditional publishers #news online #undisclosed price


'Adventure Time's' Ice King is getting his own comic book series

His crown keeps him alive, but it also drove him crazy. A new "Adventure Time" comic book miniseries is on the way and it's centered around a truly heartbreaking character, the Ice King. "Adventure Time: Ice King" will be the first comic book series to focus exclusively on the princess-obsessed... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adventure time #focus exclusively


'Toronto Star' Doubles Its Books Pages

The newspaper will increase its weekly print books coverage from two to four pages and run extended bestseller lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books pages #toronto star


Marie Claire and NME publisher Time Inc UK boosts profits to £23m

Company reports 6% rise in pre-tax profits as top executives paid more than £5mMarie Claire and NME publisher Time Inc UK boosted profits to almost £23m last year while paying out more than £5m to staff and top executives at the magazine company.Time Inc UK reported a 6% rise in pre-tax profits... Continue reading at The Guardian

[ The Guardian | 2015-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire #pre-tax profits #top executives #magazine company #6% rise


Facebook moves further into YouTube’s turf with new mobile videos tab

Facebook said today its replacing the useless Messenger section with a Videos tab on its mobile app. The stream, dedicated to YouTube's bread-and-butter, will serve videos from friends, publishers, pages the user likes and ads. Facebook also confirmed its testing a floating video box, a new... Continue reading at Digiday

[ Digiday | 2015-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook moves #mobile app #suggested videos


Axel Springer Tells Bild Readers to Turn Off Ad Blockers or Pay

Axel Springer has told the readers of Germany's most popular online news site to turn off their ad blockers or pay a fee as Europe's biggest newspaper publisher steps up efforts to protect advertising income.Readers of Bild.de, the Web version of Europe's top-selling newspaper, have to disable... Continue reading at Advertising Age

[ Advertising Age | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #axel springer #web version #access content


Post Co. Sells Newspapers to Adams Publishing Group LLC

The Post Co. which includes the daily Idaho Falls Post Register and three weekly newspapers in Shelley, Challis, and Rigby, Idaho will be sold by the Brady family to Adams Publishing Group LLC, according to John Cribb, Cribb Greene & Cope who rep ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #weekly newspapers #john cribb


At Frankfurt, It’s Time for the Superheroes of Publishing to Rise

Ahead of the Frankfurt Book Fair, Ed Nawotka reflects on the up-and-coming stars, those in the spotlight and behind the scenes, of the publishing world. The post At Frankfurt, It’s Time for the Superheroes of Publishing to Rise appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world #rise appeared


Google AMP is good for mobile web users – but what about publishers?

The search giant’s attempt to compete with Facebook Instant Articles and Apple News is drastic – but should be welcomedIn the world of sci-fi, some genius inventor type comes up with a device which immediately disables all guns, missiles, torpedoes, everything. At the flick of a switch, the rate... Continue reading at The Guardian

[ The Guardian | 2015-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #search engine


Google's AMP Is Facebook's Instant Articles for the Mobile Web

To hear publishers tell it, Google's plan to help sites' pages instantly load on mobile isn't a shot across the bow at Facebook, which is doing the same thing. It's a shot at keeping the mobile web and the publishers on it relevant at a time when audiences' attentions are shifting to mobile apps... Continue reading at Advertising Age

[ Advertising Age | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile web #mobile apps #vox media


Google Unveils Accelerated Mobile Pages, Its Take On Facebook's Instant Articles

On Wednesday, Google announced its Accelerated Mobile Pages project, for which it has partnered with dozens of prominent publishers.In May, Facebook lifted the curtain on Instant Articles, a native publishing platform that hosts articles directly on the social network. For Facebook, which... Continue reading at Fast Company

[ Fast Company | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google announced #prominent publishers #largest source #referral traffic #online publishers #fast-loading pages #attractive option