How Forbes got readers to double the time spent per post on mobile

For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new card-style storytelling format is outperforming text-based articles. But as Vox.com has found, mobile-based article formats have their limitations in a complex news environment. The post How Forbes got readers to double the time spent per post on mobile appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-15 00:00:00 UTC ]
News tagged with: #mobile devices #mobile appeared #time spent #news publishers

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After Financial Times, Pearson Announces Plans to Sell The Economist Magazine Also

Pearson Plc moved closer to an exit from business publishing as it announced plans to dispose of its stake in the 172-year-old Economist magazine, just days after the sale of The Financial Times newspaper.   Discussions with The Economist Group& ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-27 00:00:00 UTC ]
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'Circling the Sun' takes readers on a flight with Beryl Markham

'Circling the Sun' by bestselling author Paula McLain ('The Paris Wife') elaborates on the life of another fascinating woman. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-07-27 00:00:00 UTC ]
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Pearson boss defends sale of Financial Times to Nikkei

John Fallon says it was getting harder to run education and journalism arms well and is confident Japanese firm will honour editorial freedomPearson was no longer the best owner of the Financial Times, the publishing group’s chief executive has said in defence of the decision to sell the... Continue reading at The Guardian

[ The Guardian | 2015-07-24 00:00:00 UTC ]
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In Japan, a New Bookstore Doubles as a Hotel

Operated by Shibuya Publishing Booksellers, the new Book & Bed capsule hotel in Tokyo 'invites bibliophiles to sleep in the stacks' of an actual bookstore. The post In Japan, a New Bookstore Doubles as a Hotel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-24 00:00:00 UTC ]
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FT owners Pearson posts £115m loss

Publishing group Pearson - which is selling its Financial Times newspaper - reports a first half loss of £115m compared with £36m a year earlier. Continue reading at BBC News

[ BBC News | 2015-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year earlier


The Guardian view on media globalisation: good news for the Financial Times | Editorial

It may not prove easy to marry British and Japanese journalistic cultures. But in a global media world this deal makes senseThe Financial Times is one of the best newspapers in the world, not just in Britain. It is quick without being rash, accurate without leaden pedantry, thoughtful without... Continue reading at The Guardian

[ The Guardian | 2015-07-24 00:00:00 UTC ]
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How Dr. Seuss is still bringing rhymes and pictures to readers

'What Pet Should I Get?': New illustrations, books, and exhibits are still to come from Dr. Seuss, 24 years after his death. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bringing rhymes


How Dr. Seuss is still bringing rhymes and pictures to readers (+video)

'What Pet Should I Get?': New illustrations, books, and exhibits are still to come from Dr. Seuss, 24 years after his death. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-07-23 00:00:00 UTC ]
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Pearson agrees to sell Financial Times to Japanese publisher in $1.3B deal

Japanese publisher Nikkei Inc. agreed to acquire Pearson Plc's FT Group for $1.3 billion to gain control of the Financial Times newspaper. The sale doesn't include Pearson's 50% stake in... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-07-23 00:00:00 UTC ]
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'We've Gone Headlong': Inside Time Inc.'s Video Strategy

Over the past two years Time Inc., the magazine company, has attempted to position itself as Time Inc., the digital content brand.   Core to the push has been video, which Time Inc. has produced in multiple forms. On the Web, its video team, now ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-21 00:00:00 UTC ]
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Do German Readers Prefer Print Books?

Does Germany's love of reading extend to ebooks? The results of the 2015 Allensbach Media Market Analysis reveal just how digital Germany's readers are. The post Do German Readers Prefer Print Books? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-21 00:00:00 UTC ]
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Gawker's top editors quit in protest over removal of a controversial post

Executive editor Tommy Craggs and editor-in-chief Max Read said the removal of a post published last week was a betrayal of the site’s editorial independenceGawker Media’s top two editors resigned from the news and gossip site on Monday, in response to the company’s decision to remove a... Continue reading at The Guardian

[ The Guardian | 2015-07-20 00:00:00 UTC ]
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App could turn America’s poor into lifelong readers

A scheme involving the White House, libraries and publishers will let children from cash-strapped families read free ebooksWhile the UK quibbles over library ebook lending, American publishers are teaming up with charities and libraries to give away thousands of ebooks to low-income students.... Continue reading at The Guardian

[ The Guardian | 2015-07-20 00:00:00 UTC ]
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Brands Start Hosting Real-Time Video Chats on Facebook

Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter... Continue reading at AdWeek

[ AdWeek | 2015-07-17 00:00:00 UTC ]
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Study With Major Brands Compares Ad Recall for Mobile and Desktop Promos

If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek

[ AdWeek | 2015-07-16 00:00:00 UTC ]
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PW Asks: Readers Bullish on New Fiction

This week we asked readers whether now is a good time to be in love with fiction--are great new books being written? Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-16 00:00:00 UTC ]
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Tampa Bay Times Publishing Company Not Out of the Woods Regarding Finances

Last fall, things looked as bleak as they ever have when it became publicly known that the Tampa Bay Times, like so many newspapers around the country, was struggling financially.   “If you are uncertain about your standing with the Ti ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-14 00:00:00 UTC ]
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Times Defends Excluding Ted Cruz Book From Best-Seller List: 'We Are Confident'

The New York Times on Monday defended its decision to exclude Republican presidential candidate Ted Cruz's book "A Time for Truth" from its bestseller list after discovering "strategic bulk purchases," though it did not offer any further details behind the decision."The Times's best-seller lists... Continue reading at Advertising Age

[ Advertising Age | 2015-07-14 00:00:00 UTC ]
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Ready or not, readers get sneak peek at Harper Lee's 'Go Set a Watchman'

Harper Lee's second novel isn't set for publication until July 14, but readers are getting a sneak preview of the first chapter Friday. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-07-11 00:00:00 UTC ]
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Readers rush for new Harper Lee book

Amazon says Harper Lee's Go Set a Watchman is the most pre-ordered title since the final Harry Potter book as the first chapter is published online. Continue reading at BBC News

[ BBC News | 2015-07-10 00:00:00 UTC ]
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