How Facebook's Mobile Ad Network Could (Finally) Upend A Backwards Industry

By understanding our tastes and habits, Facebook could steal billions of dollars in ads from traditional media and get Madison Avenue out of the stone age.Facebook has never been a company lacking in foolish ambition--witness Facebook Home, Beacon, Places, and other monumental undertakings. But Facebook has shown restraint in one area: opening up its rich demographic data to third-party publishers.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2014-01-25 00:00:00 UTC ]
News tagged with: #traditional media #madison avenue #third-party publishers

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[ Digiday | 2017-12-01 00:00:00 UTC ]
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[ Advertising Age | 2017-11-28 00:00:00 UTC ]
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Facebook Restates Its Ad Principles To Try To Show You It’s Not Creepy

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[ Fast Company | 2017-11-27 00:00:00 UTC ]
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[ AdWeek | 2017-11-16 00:00:00 UTC ]
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[ AdWeek | 2017-11-07 00:00:00 UTC ]
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[ Los Angeles Times | 2017-11-01 00:00:00 UTC ]
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