From self-publishing and selling out of the trunk of a car to millions of dollars in sales and a blue-sky spot in Macy's Thanksgiving Day Parade, the creators of Elf on the Shelf discuss how they packaged up a new American tradition. Innovators often have those “blue sky” moments, times where they close their eyes and conjure ideas on the grand scale. But for three business owners, the actual sky was the backdrop for their biggest dream: to see a 46-foot tall inflatable elf sailing through the air during the Macy’s Thanksgiving Day parade. Not just any old elf, though. Twins Christa Pitts and Chanda Bell and their mom Carol Aebersold wanted to see that North Pole scout from Elf on the Shelf become the first storybook character selected from an independent publisher fly in the parade since Beatrix Potter’s Peter Rabbit (self-published in 1901) sailed down Sixth Avenue on the way to Herald Square.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2012-11-21 00:00:00 UTC ]
News tagged with:
#business owners
#chanda bell
#beatrix potter
A quick look at how this year's Independent Bookstore Day went, with participating stores jumping from 365 to 430. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
More news stories like this |
Her Last Tomorrow, Adam Croft’s latest DIY thriller, lifted his bedroom business into the sales stratosphere. He talks about paying off his mortgage in weeks and why he’s fine with publishers being ‘sniffy’“Could you murder your wife to save your daughter?” That’s the hook for a novel that has... Continue reading at The Guardian
[ The Guardian | 2016-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deal
#long time
It’s been 19 years since the events of “Harry Potter and the Deathly Hallows” and boy does it show. The first images of upcoming West End stage play “Harry Potter and the Cursed Child” written by English playwright Jack Thorne and based on a story from Thorne and “Potter” scribe J.K. Rowling,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#upcoming play
#harry potter
#cursed child
#deathly hallows
#potter scribe
Laughing Star Wars Chewbacca mask lady drives James Corden to work, Simpsons actor has a treat for graduates and a very happy wolfGame of Thrones fans who enjoy the cutting jibes and razor-sharp wit of Tyrion Lannister will love our Family Guy parody featuring Stewie Griffin as the Peter... Continue reading at The Guardian
[ The Guardian | 2016-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#family guy
With 42 percent of Spain's population reporting to surveys that they're not reading books, last week's symposium in Madrid about bookselling had an extra edge of urgency. The post Spanish and Mexican Bookselling: Madrid’s Day of Debate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reading books
When Sylvia Day, author of many bestselling erotic romance series, was first starting out, she thought it was only a dream that she’d become as successful as she is. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sylvia day
While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers the publisher presented underscored that its site is the most popular English-language destination in the... Continue reading at AdWeek
[ AdWeek | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#burger king
#interactive video
#executive producer
The first Einstein is Albert. The “other” Einstein is Mileva Maric, the first wife of the famous physicist, whose role in helping to formulate the special theory of relativity in 1905 has been speculated on, but never really known—with the truth mostly lost to history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
More news stories like this |
Beth Macy, the author of the New York Times bestseller Factory Man, is known for writing about marginalized people and outsiders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#untold story
Profile is to publish a biography of the Durrell family by Michael Haag titled The Durrells of Corfu. Continue reading at The Bookseller
[ The Bookseller | 2016-05-11 00:00:00 UTC ]
More news stories like this |
The second International Dylan Thomas Day will feature events taking place “all over the world” including Italy, Australia, Argentina, the US and the UK. Continue reading at The Bookseller
[ The Bookseller | 2016-05-11 00:00:00 UTC ]
More news stories like this |
With less than a week to go, 435 independent bookstores are getting ready for Independent Bookstore Day on Saturday. Bookstores intend to make it a party with everything from music to food to promotions and giveaways. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#booksellers prepare
Romance and erotica took the two top slots in the iBooks U.S. bestsellers list for the week that ended April 17 with the final volume in Sylvia Day's Crossfire romance series, 'One With You,' keeping its #1 slot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ibooks bestsellers
#top slots
#bestsellers list
#final volume
#sylvia day
##1 slot
The final volume in Sylvia Day's Crossfire romance series, One With You, topped the iBooks U.S. bestsellers list for the week that ended April 10. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ibooks bestsellers
#final volume
#sylvia day
#bestsellers list
Sylvia Day has stormed into the Official Top 50 number one spot, as One with You (Penguin) outsold previous chart-topper Lee Child’s Make Me (Bantam) by over 17,116 copies. Continue reading at The Bookseller
[ The Bookseller | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sylvia day
English-speaking fans of Attack on Titan no longer have to badger their favorite scanlation group to speed it up. The hit manga's publisher, Kodansha, has teamed up with comiXology and Amazon to make each chapter available in English on the same day... Continue reading at Engadget
[ Engadget | 2016-04-11 00:00:00 UTC ]
More news stories like this |
Many digital publishers are pushing into video, spurred on by growth-hungry VCs and content-starved platforms. But while video is lucrative, there are no guarantees that scale on Facebook will translate to meaningful revenue. Meanwhile, on TV these companies face the problem of competing with... Continue reading at Digiday
[ Digiday | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growth appeared
#reality check
#digital publishers
#meaningful revenue
Telltale Games is best known for its emotional point-and-click adventure games The Walking Dead, The Wolf Among Us and Game of Thrones, but the studio's publishing division is just getting started. Telltale Publishing will bring The Fun Pimps' first-... Continue reading at Engadget
[ Engadget | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#walking dead
#publishing division
The opening of the Wizarding World of Harry Potter at Universal Studios Hollywood on Thursday is likely to draw huge crowds, including adults who grew up reading the books by J.K. Rowling and teens who watched the eight movies that followed. If you plan to brave the Potterfest, here are some... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#opening day
#wizarding world
#harry potter
As the 53rd Bologna Children’s Book Fair opened on Monday, attendees reported brisk traffic and full slates of meetings, and with the show’s close proximity to the London Book Fair seeming to have little impact on business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fair opens