From self-publishing and selling out of the trunk of a car to millions of dollars in sales and a blue-sky spot in Macy's Thanksgiving Day Parade, the creators of Elf on the Shelf discuss how they packaged up a new American tradition. Innovators often have those “blue sky” moments, times where they close their eyes and conjure ideas on the grand scale. But for three business owners, the actual sky was the backdrop for their biggest dream: to see a 46-foot tall inflatable elf sailing through the air during the Macy’s Thanksgiving Day parade. Not just any old elf, though. Twins Christa Pitts and Chanda Bell and their mom Carol Aebersold wanted to see that North Pole scout from Elf on the Shelf become the first storybook character selected from an independent publisher fly in the parade since Beatrix Potter’s Peter Rabbit (self-published in 1901) sailed down Sixth Avenue on the way to Herald Square.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2012-11-21 00:00:00 UTC ]
News tagged with:
#business owners
#chanda bell
#beatrix potter
Understanding industry data, and more on the “Four Horsemen” tech companies, headlined the second day of Digital Book World. Continue reading at The Bookseller
[ The Bookseller | 2016-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data guy
The force was with World Book Day last week as The Escape: Star Wars (Egmont) claimed the number one spot from Mary Berry’s Foolproof Cooking (BBC) and all 10 WBD titles charted inside the top 15. Continue reading at The Bookseller
[ The Bookseller | 2016-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mary berry
Raised in a secular household, Nicolaou shares her search for essential wisdom in churches, temples, mosques, and synagogues around the U.S. in ‘A None’s Story.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-09 00:00:00 UTC ]
More news stories like this |
Hodder & Stoughton has acquired a Spanish family cookery book from Nick Clegg's wife Miriam Gonzalez Durantez. Continue reading at The Bookseller
[ The Bookseller | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hodder stoughton
#nick clegg
Cut-price title is expected to target the same mid-market audience as the Mail and ExpressThe publisher of the Daily Mirror is to launch a new national newspaper at the end of the month, just weeks after the Independent announced it was dropping its print edition.New Day, which could still... Continue reading at The Guardian
[ The Guardian | 2016-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daily mirror
#national newspaper
#independent announced
Daily Mirror’s publisher to launch new national newspaper just weeks after the Independent announced it will cease its print editionsMonkey wonders whether the execs at Trinity Mirror thought to Google the chosen name for their cut-price print publication set to launch at the end of the month. A... Continue reading at The Guardian
[ The Guardian | 2016-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daily mirror
#national newspaper
#independent announced
#quick search
India's Business Standard reports that Amazon has purchased a 26-percent share in Westland, the book publishing unit of Tata's Trent Ltd. The post Amazon Invests in India’s Westland: ‘Still Very Much Day One’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon invests
#26-percent share
India's Business Standard reports that Amazon has purchased a 26-percent share in Westland, the book publishing unit of Tata's Trent Ltd. The post Amazon Invests in India’s Westlake: ‘Still Very Much Day One’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon invests
#26-percent share
The book trade is aiming to put books at the heart of Valentine's Day, with publishers unveiling a range of campaigns reflecting that there is a light and a dark side to the day. Continue reading at The Bookseller
[ The Bookseller | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book trade
#dark side
The support for National Libraries Day, which took place on Saturday and saw communities across the UK participate in more than 850 events, was "truly inspirational" and featured endorsements from authors and illustrators Sir Quentin Blake, Michael Rosen and Sarah McIntyre. Continue reading at The Bookseller
[ The Bookseller | 2016-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael rosen
#sarah mcintyre
Book sales through non-traditional retailers are booming, publishers and retailers have reported, but competition is becoming ever fiercer among publishers to secure coveted shelf space in retailers such as Anthropologie, Urban Outfitters, Joy, T K Maxx or The White Stuff. Continue reading at The Bookseller
[ The Bookseller | 2016-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strong growth
#book sales
#urban outfitters
Libraries across the country are hosting a range of events to encourage their communities to show "solidarity and support" in celebration of "our fantastic, vibrant libraries" to mark National Libraries Day tomorrow. Continue reading at The Bookseller
[ The Bookseller | 2016-02-06 00:00:00 UTC ]
More news stories like this |
Online community Toppsta is partnering with World Book Day this year, providing reviews of the £1 titles in the run-up to the day itself on 3rd March. Continue reading at The Bookseller
[ The Bookseller | 2016-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#3rd march
Being a social media manager involves more than tweeting, apparently. Hayley Saltzman works at Bustle in the role and revealed that her job is more strategic and planning tweets, Facebook posts and Instagram pictures. She tells Digiday that she figures out how to bring traffic into the site and... Continue reading at Digiday
[ Digiday | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post day
#facebook posts
Weidenfeld & Nicolson is publishing I Must Belong Somewhere by Sunday Times journalist Jonathan Dean. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
More news stories like this |
Andersen Press has teamed up with the Chartered Institute of Library and Information Professionals to launch the Elmer National Libraries Day competition as part of its 40th anniversary celebrations for the press and its colourful patchwork elephant, Elmer. Continue reading at The Bookseller
[ The Bookseller | 2016-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#andersen press
#chartered institute
#information professionals
On the final day of the show, small and university presses promoted their offerings to booksellers at a luncheon and closing reception. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small presses
#final day
The American Library Association is presenting National Readathon Day through its Libraries Transform campaign, with support from Penguin Random House's Library Awards for Innovation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#library awards
Last year’s inaugural national Independent Bookstore Day, which coincided with Free Comic Book Day on May 2, was a huge success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big plans
#huge success
Allison’s new series about young women off to college looks to repeat the success of another Boom! Studios series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#young women