How Elf On The Shelf Went From Family Tradition To The Macy's Thanksgiving Day Parade

From self-publishing and selling out of the trunk of a car to millions of dollars in sales and a blue-sky spot in Macy's Thanksgiving Day Parade, the creators of Elf on the Shelf discuss how they packaged up a new American tradition. Innovators often have those “blue sky” moments, times where they close their eyes and conjure ideas on the grand scale. But for three business owners, the actual sky was the backdrop for their biggest dream: to see a 46-foot tall inflatable elf sailing through the air during the Macy’s Thanksgiving Day parade. Not just any old elf, though. Twins Christa Pitts and Chanda Bell and their mom Carol Aebersold wanted to see that North Pole scout from Elf on the Shelf become the first storybook character selected from an independent publisher fly in the parade since Beatrix Potter’s Peter Rabbit (self-published in 1901) sailed down Sixth Avenue on the way to Herald Square.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2012-11-21 00:00:00 UTC ]
News tagged with: #business owners #chanda bell #beatrix potter

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Torfaen libraries threatened with 2.5 day service reduction

Two libraries in Torfaen, Wales, could see their book loan services reduced to just two-and-a-half days per week in order to help make £250,000 worth of savings, the South Wales Argus has reported. Continue reading at The Bookseller

[ The Bookseller | 2017-01-11 00:00:00 UTC ]
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Dorothy Day: A Sinner and Nearly A Saint

The Catholic writer and activist, for whom the Vatican began the canonization process back in 2000, had an unusual path to conversion that included an abortion and having a child out of wedlock, as told in a new biography. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-03 00:00:00 UTC ]
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My Job in 5: Abbie Day

Abbie Day from the British Library tells us all about her role as publishing assistant. Continue reading at The Bookseller

[ The Bookseller | 2016-12-10 00:00:00 UTC ]
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Counting the days

An independent bookseller has shown a remarkable eye for illustrated talent in commissioning a calendar that seeks to expose book-buyers to a new range of titles by lesser-known drafters. Continue reading at The Bookseller

[ The Bookseller | 2016-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookseller


Surfing memoir Barbarian Days wins William Hill Sports Book of the Year Award

Surfing memoir Barbarian Days: A Surfing Life by New Yorker journalist William Finnegan (Corsair) has scooped the 28th William Hill Sports Book of the Year Award. Continue reading at The Bookseller

[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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Fleet acquires filmmaker Harrison's debut The First Day

Fleet has acquired a debut novel The First Day, introducing its author, filmmaker Phil Harrison, as a "major new voice". Continue reading at The Bookseller

[ The Bookseller | 2016-11-17 00:00:00 UTC ]
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One of the Country’s Oldest Bookstores to Stay in the Family

With no serious buyers in sight after nearly a year on the market, the 175-year-old Otto Bookstore in Williamsport, Pa., is likely being passed from 82-year-old Betsy Rider to her son, Tom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #oldest bookstores #otto bookstore


Live video takes center stage on Election Day

Dozens of news publishers including ABC News, NowThis and the Washington Post plan to produce hours of live Facebook videos during Election Day. Most are focused on providing the latest election news from around the country. NowThis plans to counter-program by hosting a watch party on Facebook... Continue reading at Digiday

[ Digiday | 2016-11-08 00:00:00 UTC ]
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Ladybird Book of Boxing Day coming for Christmas

Penguin Random House is to release the 20th title in the Ladybird Books for Grown Ups series: The Ladybird Book of Boxing Day. Continue reading at The Bookseller

[ The Bookseller | 2016-11-05 00:00:00 UTC ]
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Carcanet to mark Remembrance Day with first English translation of Alain-Fournier's poetry

Carcanet Press will shortly release the first-ever English translation of French author Alain-Fournier’s poetry. Continue reading at The Bookseller

[ The Bookseller | 2016-11-02 00:00:00 UTC ]
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Independents' day

Following Oneworld's Man Booker Prize win, Bridget Shine looks at the success of independent publishers when it comes to prizes. Continue reading at The Bookseller

[ The Bookseller | 2016-10-27 00:00:00 UTC ]
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Voices From the Day Ahead: Frankfurt’s ‘The Markets’

A testament to the global reach of publishing today, The Markets at Frankfurt Book Fair arrives with diversity both of opportunity and challenge. The post Voices From the Day Ahead: Frankfurt’s ‘The Markets’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-18 00:00:00 UTC ]
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‘Jesus Calling’ Author Pens a Second 365-Day Devotional

After selling over 17 million copies of ‘Jesus Calling’ over the past decade, Sarah Young discusses her follow-up 365-day devotional, ‘Jesus Always,’ which is already setting records for HarperCollins Christian Publishing’s gift division. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-12 00:00:00 UTC ]
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Sales and footfall up for first Bookshop Day

Bookshops have reported higher footfall and sales for the UK’s first Bookshop Day on Saturday, which involved events with high profile authors, illustrators in residence and customers reading in bookshop windows. Continue reading at The Bookseller

[ The Bookseller | 2016-10-11 00:00:00 UTC ]
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Poetry market celebrates National Poetry Day with highest sales ever

Annual sales of poetry books are set to surpass £10m for the first time since records began, The Bookseller can reveal on National Poetry Day today. Continue reading at The Bookseller

[ The Bookseller | 2016-10-07 00:00:00 UTC ]
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Trapeze reveals five new signings on official launch day

Trapeze, one of Orion's newest imprints, has announced five new acquisitions to coincide with the official launch of the imprint, among them The Brexit Survival Activity Book, and a new book by Dan The Diamond Minecart. Continue reading at The Bookseller

[ The Bookseller | 2016-10-07 00:00:00 UTC ]
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Joanne Harris: We should all celebrate Bookshop Day

Small presses, libraries and independents are all under threat. No one wants to hear their child ask: ‘What’s a bookshop?’On Saturday it is Bookshop Day. My heart always sinks a little when I hear that a day has been set aside to celebrate something I love: it too often feels like being put on a... Continue reading at The Guardian

[ The Guardian | 2016-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book prices #independent bookshops #amazon appeared #joanne harris #small presses #longer afford #free market #online competition


PRH’S 2-Day Transit Shipping Program Returns

Penguin Random House’s annual indie bookselling initiative is launching one month earlier than in years past and extends for five months, through Valentine's Day. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-03 00:00:00 UTC ]
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'Over 2,000' stores to mark National Bookshop Day

Over 2,000 bookshops are preparing to celebrate the UK’s inaugural Bookshop Day on Saturday 8th October with events and book clubs, according to The Booksellers Association. Continue reading at The Bookseller

[ The Bookseller | 2016-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book clubs #booksellers association


'Uplifting' account of modern-day masculinity to S&S

Simon & Schuster is to publish Chase the Rainbow, an "honest yet uplifting" account of a woman's life affected by the suicide of her husband by journalist Poorna Bell. Continue reading at The Bookseller

[ The Bookseller | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster