How Elf On The Shelf Went From Family Tradition To The Macy's Thanksgiving Day Parade

From self-publishing and selling out of the trunk of a car to millions of dollars in sales and a blue-sky spot in Macy's Thanksgiving Day Parade, the creators of Elf on the Shelf discuss how they packaged up a new American tradition. Innovators often have those “blue sky” moments, times where they close their eyes and conjure ideas on the grand scale. But for three business owners, the actual sky was the backdrop for their biggest dream: to see a 46-foot tall inflatable elf sailing through the air during the Macy’s Thanksgiving Day parade. Not just any old elf, though. Twins Christa Pitts and Chanda Bell and their mom Carol Aebersold wanted to see that North Pole scout from Elf on the Shelf become the first storybook character selected from an independent publisher fly in the parade since Beatrix Potter’s Peter Rabbit (self-published in 1901) sailed down Sixth Avenue on the way to Herald Square.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2012-11-21 00:00:00 UTC ]
News tagged with: #business owners #chanda bell #beatrix potter

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Virago launches #BooksforChange for International Women’s Day

Virago is launching a month-long photo challenge and social media campaign #BooksforChange to support International Women’s Day on 8th March. Continue reading at The Bookseller

[ The Bookseller | 2017-03-02 00:00:00 UTC ]
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More than Potatoes: Irish Cookbooks for St. Patrick's Day

For those with Irish heritage, or those happy to be Irish for the day, a few new cookbooks on Irish cuisine offer up dishes beyond corned beef and soda bread. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-02 00:00:00 UTC ]
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World Book Day campaigns from Blackwell's and others

More initiatives to mark World Book Day (WBD) have been announced ahead of the 20th anniversary event on 2nd March. Continue reading at The Bookseller

[ The Bookseller | 2017-03-01 00:00:00 UTC ]
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With World Book Day, Cambridge University Press Reaches Out to Young Book Lovers

World Book Day on Thursday typically woos young people toward reading, but Cambridge University Press wants them on the payroll. The post With World Book Day, Cambridge University Press Reaches Out to Young Book Lovers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-01 00:00:00 UTC ]
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Blob goes straight into the top spot ahead of World Book Day

David Walliams has splashed into the UK Official Top 50 number one spot with Blob (HarperCollins Children's), for his 23rd overall top spot and his 10th inside the last 52 weeks. Continue reading at The Bookseller

[ The Bookseller | 2017-03-01 00:00:00 UTC ]
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Last Day to Vote In One Book, One New York Program

New York City's new reading initiative, which will encourage residents of each of the five boroughs to read the same book, will close its online polls on March 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-28 00:00:00 UTC ]
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Bargain hunters strike book bonanza on opening day of City Library sale

When Palmerston North City Library staff arrived at work on Friday morning, the queue for the first day of the three-day book sale had already formed. Continue reading at Stuff

[ Stuff | 2017-02-24 00:00:00 UTC ]
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Publishers Plan for Future Without Family Christian

With Family Christian Stores closing all 240 of its outlet, publishers will have fewer ways of getting their religious materials in front of consumers in bricks-and-mortar locations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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Family Christian Stores to Close

The Christian retailer is closing all of its outlets due to changing consumer behavior and declining sales, the company announced Thursday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-23 00:00:00 UTC ]
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WNBA Will Send Trump a Book a Day in March

The Women's National Book Association will send a book a day throughout March, which is Women's History Month, to President Trump. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-21 00:00:00 UTC ]
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World Book Day unveils 20th anniversary plans

World Book Day is introducing a raft of new projects to mark its 20th anniversary on Thursday 2nd March. Booksellers are also gearing up to celebrate the anniversary with a flurry of activity. Continue reading at The Bookseller

[ The Bookseller | 2017-02-20 00:00:00 UTC ]
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Top authors to celebrate 20 years of World Book Day

Book Aid International has teamed up with 20 stars of the children’s book world to celebrate the 20th anniversary of World Book Day (WBD). Continue reading at The Bookseller

[ The Bookseller | 2017-02-16 00:00:00 UTC ]
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Publishers and booksellers hot up for Valentine's Day

Publishers and booksellers are joining the love-in created by Valentine's Day, with retail events and publisher promotions setting sales in the romance genre racing. Continue reading at The Bookseller

[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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Scholastic’s Kids & Family Reading Report: Insights From the US, UK, India and Australia

With new attention to diversity issues, Scholastic's sixth biennial survey adds an Australian edition, and looks extensively on reading aloud at home. The post Scholastic’s Kids & Family Reading Report: Insights From the US, UK, India and Australia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-03 00:00:00 UTC ]
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New Andrew Michael Hurley novel called Devil’s Day

Costa prize-winning author Andrew Michael Hurley’s new novel Devil’s Day is publishing this October with John Murray. Continue reading at The Bookseller

[ The Bookseller | 2017-02-03 00:00:00 UTC ]
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WI12: Current Events Dominate Final Day of Winter Institute

In response to recent events, both in the world and at Winter Institute 12 itself, booksellers attending the annual gathering focused their attention on making both the industry and their bookstores more inclusive. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-31 00:00:00 UTC ]
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Industry Notes: London Book Fair’s Authors of the Day; Scribd’s New Magazines

Two Polish authors—one named for his cross-media work—are among London Book Fair's lineup of Authors of the Day in March. The post Industry Notes: London Book Fair’s Authors of the Day; Scribd’s New Magazines appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-30 00:00:00 UTC ]
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'A Very Incredible Day': Javaka Steptoe on His 2017 Caldecott Medal

“This has been a very incredible day,” said Javaka Steptoe, referring to the hours following the announcement that he had won the 2017 Caldecott Medal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-23 00:00:00 UTC ]
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Cover Story: ‘Like One of the Family’

Six decades after its initial publication, a novel Roxane Gay says "remains painfully relevant" gets a re-release and a refreshed cover for a new generation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-18 00:00:00 UTC ]
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