From self-publishing and selling out of the trunk of a car to millions of dollars in sales and a blue-sky spot in Macy's Thanksgiving Day Parade, the creators of Elf on the Shelf discuss how they packaged up a new American tradition. Innovators often have those “blue sky” moments, times where they close their eyes and conjure ideas on the grand scale. But for three business owners, the actual sky was the backdrop for their biggest dream: to see a 46-foot tall inflatable elf sailing through the air during the Macy’s Thanksgiving Day parade. Not just any old elf, though. Twins Christa Pitts and Chanda Bell and their mom Carol Aebersold wanted to see that North Pole scout from Elf on the Shelf become the first storybook character selected from an independent publisher fly in the parade since Beatrix Potter’s Peter Rabbit (self-published in 1901) sailed down Sixth Avenue on the way to Herald Square.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2012-11-21 00:00:00 UTC ]
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For the latest in Digiday’s Day in the Life series, Charlotte Gunn, digital editor at NME, takes us through an average day. Like many publishers, NME is producing more video content, half of Gunn’s time is spent finessing the video strategy. This includes Facebook Live sessions with bands at... Continue reading at Digiday
[ Digiday | 2016-09-20 00:00:00 UTC ]
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National Poetry Day this year will see community groups come together for a "mass outbreak of verse" on Thursday 6th October, when railway stations, coffee shops, police forces, schoolchildren and scientists all rise to the challenge to “say it with a poem”. Continue reading at The Bookseller
[ The Bookseller | 2016-08-31 00:00:00 UTC ]
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Not least because publishers traditionally accept and commission direct submissions from authors in India, literary agents there are relatively new to the scene. The post Literary Agents in India: Not Your Traditional Gatekeepers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-10 00:00:00 UTC ]
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The media industry responded predictably to an announcement from Facebook Thursday that articles using so-called "clickbait" headline tropes will get lower billing in the social giant's all-important News Feed product, which publishers rely on for sweet, sweet referral traffic. (Sponsored posts... Continue reading at Advertising Age
[ Advertising Age | 2016-08-06 00:00:00 UTC ]
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The Harry Potter and the Cursed Child playscript has sold 680,000 print copies in the UK in its first three days of sale – making it the fastest-selling book in a decade. Continue reading at The Bookseller
[ The Bookseller | 2016-08-04 00:00:00 UTC ]
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Sales of the Harry Potter and the Cursed Child playscript (Little, Brown) have been “incredible” according to Waterstones, while Foyles deemed it “the fastest-selling book we’ve ever sold” after fans flocked to midnight openings around the country. Continue reading at The Bookseller
[ The Bookseller | 2016-08-02 00:00:00 UTC ]
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How FierceMarkets publisher Rebecca Willumson drove major growth. The post Innovation and a Non-Traditional Background: a Recipe for Success appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-22 00:00:00 UTC ]
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Amazon’s second Prime Day saw customer orders soar by 60% globally in comparison to the first, with "hundreds of thousands" of Kindle e-readers sold. Continue reading at The Bookseller
[ The Bookseller | 2016-07-14 00:00:00 UTC ]
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Amazon has launched its second Prime Day promotional bonanza, offering deals on products every five minutes. Continue reading at The Bookseller
[ The Bookseller | 2016-07-13 00:00:00 UTC ]
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A major stake in German book chain Thalia has been sold to the German Herder family, which runs a longstanding publishing house of the same name. Continue reading at The Bookseller
[ The Bookseller | 2016-07-12 00:00:00 UTC ]
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To combat Amazon's "global shopping day" on July 12, Connecticut bookseller R.J. Julia is encouraging customers to shop local with a dueling event through which it will donate 10% of its sales to the community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-11 00:00:00 UTC ]
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Amberley is to publish But What If We’re Wrong?: Thinking about the Present as If It Were the Past by Chuck Klosterman in September. Continue reading at The Bookseller
[ The Bookseller | 2016-07-02 00:00:00 UTC ]
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Facebook will make changes to its news feed rankings, highlighting posts from friends and family over those from publishers and brand pages that users have "liked". Continue reading at Stuff
[ Stuff | 2016-06-30 00:00:00 UTC ]
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Facebook has published for the first time a list of “News Feed Values,” Facebook’s secret sauce of what makes the algorithm tick. The social network is adjusting the recipe with a heavy helping of content from friends and family, likely an attempt to get people to share more, given that there... Continue reading at Digiday
[ Digiday | 2016-06-29 00:00:00 UTC ]
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Joe “The Body Coach” Wicks’ follow-up to his record-setting début fitness title has rocketed to the top of the charts in a strong week overall as a Father’s Day surge boosted print book sales by almost 20%. Continue reading at The Bookseller
[ The Bookseller | 2016-06-22 00:00:00 UTC ]
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Service to become Sky Cinema from 8 July, offering more releases including Star Wars: The Force AwakensSky will premiere a new film every day, including the latest Star Wars film this summer, as part of a rebrand of Sky Movies as Sky Cinema. The move will see a 75% increase in the number of... Continue reading at The Guardian
[ The Guardian | 2016-06-15 00:00:00 UTC ]
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Welcome to Cover Story, a new PW column that looks at the art and science of book-jacket design. First up: 'The Mandibles: A Family, 2029-2047' by Lionel Shriver. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-15 00:00:00 UTC ]
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Simon & Schuster UK's online community of women's fiction, Books and the City, is to host a Digital Originals submission day on 15th July. Continue reading at The Bookseller
[ The Bookseller | 2016-06-10 00:00:00 UTC ]
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Assistant editor Drucilla Shultz recommends the Penryn and the End of Days Trilogy by Susan Ee, a refreshingly dark YA love story set during an angel apocalypse. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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Sylvia Day’s One With You (Michael Joseph) has easily romped to the top of The Bookseller’s April E-Book Ranking, outselling the second-placed title by a factor of over four to one. Continue reading at The Bookseller
[ The Bookseller | 2016-06-04 00:00:00 UTC ]
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