From self-publishing and selling out of the trunk of a car to millions of dollars in sales and a blue-sky spot in Macy's Thanksgiving Day Parade, the creators of Elf on the Shelf discuss how they packaged up a new American tradition. Innovators often have those “blue sky” moments, times where they close their eyes and conjure ideas on the grand scale. But for three business owners, the actual sky was the backdrop for their biggest dream: to see a 46-foot tall inflatable elf sailing through the air during the Macy’s Thanksgiving Day parade. Not just any old elf, though. Twins Christa Pitts and Chanda Bell and their mom Carol Aebersold wanted to see that North Pole scout from Elf on the Shelf become the first storybook character selected from an independent publisher fly in the parade since Beatrix Potter’s Peter Rabbit (self-published in 1901) sailed down Sixth Avenue on the way to Herald Square.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2012-11-21 00:00:00 UTC ]
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Fairfax High School will be the site for a one-day basketball event on Saturday featuring top teams for the coming season. Action begins at 9:30 a.m. with El Segundo taking on Torrance. At 11 a.m., Mater Dei will play Loyola. At 12:30 p.m., it's Maranatha vs. Long Beach Poly. At 2 p.m., Fairfax... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-16 00:00:00 UTC ]
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The World Book Day Award 2016 (WoBoD), funded by James Patterson, is offering school libraries the chance to win up to £10,000 of new books. Continue reading at The Bookseller
[ The Bookseller | 2015-10-15 00:00:00 UTC ]
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National Poetry Day marks its 21st year today (Thursday 8th October), backed by celebrity support. To celebrate the occasion, digital sharing project Make Like a Poet has engaged Professor Stephen Hawking, Sean Bean, Samantha Morton, Juliet Stevenson and Neil Nunes to read the words of Hafez,... Continue reading at The Bookseller
[ The Bookseller | 2015-10-09 00:00:00 UTC ]
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Random House Children’s Books’ edition of 'The Rabbit Who Wants to Fall Asleep' sold just over 10,000 copies in its first two days on sale, according to data from Nielsen BookScan which tracks about 85% of all print sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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At today's event in New York, Microsoft put on an impressive show. We were -- ironically -- expecting some surprises, and the announcement of the Surface Book meant we weren't disappointed; this is, after all, "the ultimate laptop". The looks are striking. The specs are impressive. The price tag... Continue reading at Betanews
[ Betanews | 2015-10-07 00:00:00 UTC ]
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More than 150 consumers attended SIBA's Triangle Reads, SIBA's first consumer day at its annual trade show September 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
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Nicola Solomon, chief executive of the Society of Authors (pictured), and Orna Ross, founder of the Alliance of Independent Authors, are among more than 30 speakers lined up to speak to authors and publishers at The Bookseller’s first ever Author Day, launched as part of suite of events in the... Continue reading at The Bookseller
[ The Bookseller | 2015-09-24 00:00:00 UTC ]
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Amazon Prime is a good deal to begin with, bringing two day free shipping, video streaming of movies and TV shows, as well as original content, music streaming and even a Kindle lending library for those books you've been meaning to read. For all of that you pay an annual fee of $99, which is... Continue reading at Betanews
[ Betanews | 2015-09-23 00:00:00 UTC ]
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PageJump's Raymond Calbay explains step-by-step how the company applied new media UX design principles and research to develop its book, Abroad Me. The post Applying UX Principles in Traditional Book Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-23 00:00:00 UTC ]
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Time to bring out that comic book collection. The post Here Is Your WIRED Star Wars Challenge for Day 138 appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-09-18 00:00:00 UTC ]
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According to a Pew survey released today, of those who have used a public library website in the past year, 50% accessed it using a mobile device, up from 39% in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-15 00:00:00 UTC ]
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On September 14, there are more great books hitting than on any other pub date this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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Ex-News of the World chief executive says it ‘feels good to be home’ following appointment as head of Rupert Murdoch’s UK publishing arm Good morning,It is a privilege to be back and many thanks for the warm welcome. Related: Rebekah Brooks' return confirmed as Tony Gallagher is named Sun editor... Continue reading at The Guardian
[ The Guardian | 2015-09-07 00:00:00 UTC ]
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Emerging from bankruptcy, Family Christian Stores aims to strengthen its relationship with vendors and reinvigorate their in-store and online sales ahead of Thanksgiving and Christmas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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The organization is selling $99 tickets to the reading public for the first time, and offering author meet-and-greets as part of the package. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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Despite heavy losses, publishers say the sale of Family Christian Stores is good for the Christian book industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
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Saltaire Bookshop will close in six months unless local customers rally to support it, its owner has said. The independent, based in the World Heritage site of Saltaire in West Yorkshire, tweeted last week: “Six month countdown begins today - unless we start getting more customers x.” Owner... Continue reading at The Bookseller
[ The Bookseller | 2015-08-11 00:00:00 UTC ]
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Family Christian Stores will remain open after a creditor-approved sale to FC Acquisition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-11 00:00:00 UTC ]
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With a hearing set today for a Grand Rapids courtroom, attorneys for Family Christian Stores have filed a brief asking Judge John Gregg to approve the reorganization plan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-11 00:00:00 UTC ]
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