How Elf On The Shelf Went From Family Tradition To The Macy's Thanksgiving Day Parade

From self-publishing and selling out of the trunk of a car to millions of dollars in sales and a blue-sky spot in Macy's Thanksgiving Day Parade, the creators of Elf on the Shelf discuss how they packaged up a new American tradition. Innovators often have those “blue sky” moments, times where they close their eyes and conjure ideas on the grand scale. But for three business owners, the actual sky was the backdrop for their biggest dream: to see a 46-foot tall inflatable elf sailing through the air during the Macy’s Thanksgiving Day parade. Not just any old elf, though. Twins Christa Pitts and Chanda Bell and their mom Carol Aebersold wanted to see that North Pole scout from Elf on the Shelf become the first storybook character selected from an independent publisher fly in the parade since Beatrix Potter’s Peter Rabbit (self-published in 1901) sailed down Sixth Avenue on the way to Herald Square.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2012-11-21 00:00:00 UTC ]
News tagged with: #business owners #beatrix potter

Other news stories related to: "How Elf On The Shelf Went From Family Tradition To The Macy's Thanksgiving Day Parade"


How Elf On The Shelf Went From Family Tradition To The Macy's Thanksgiving Day Parade

From self-publishing and selling out of the trunk of a car to millions of dollars in sales and a blue-sky spot in Macy's Thanksgiving Day Parade, the creators of Elf on the Shelf discuss how they packaged up a new American tradition. Innovators often have those “blue sky” moments, times where... Continue reading at Fast Company

[ Fast Company | 2012-11-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #beatrix potter #chanda bell #business owners


HarperCollins, Elf on the Shelf Sign Deal for a Dozen Books

HarperCollins has secured the global rights from the Lumistella Company to publish books tied to the Elf on the Shelf universe over the next five years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-07 05:00:00 UTC ]
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The UK/Ireland World Book Day Emphasizes Family Reading

While Nielsen says reading declined 'slightly' in the pandemic year, the UK's World Book Day emphasis is on family reading with youngsters. The post The UK/Ireland World Book Day Emphasizes Family Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-04 13:37:38 UTC ]
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HCG signs Elf on the Shelf activity title

Hachette Children’s Group is hoping to capitalise on the popularity of the American Christmas toy ‘The Elf on the Shelf’ by publishing an activity book this October. Continue reading at The Bookseller

[ The Bookseller | 2018-09-11 00:00:00 UTC ]
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Wordstock 2016: A Literary Day for the Whole Family

A little Northwest rain couldn't deter eager readers, young and old, from attending Wordstock, Portland, Ore.'s annual literary festival, which took place on Nov. 5, primarily in the Portland Art Museum and at several satellite venues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-10 00:00:00 UTC ]
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Back to Hogwarts: 'Harry Potter' fans celebrate the traditional first day of school

In the 'Potter' books, Hogwarts students always head back to school on Sept. 1. Many fans are celebrating today and 'Potter' fanatics have a new book (by Rowling although not set in the 'Potter' universe), a new theme park, and – a bit farther out – a new movie to look forward to. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-09-02 00:00:00 UTC ]
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The best Prime Day deals to shop for on the last day of Amazon's Big Deal Days sale: Apple, Anker, Sony and more

October Prime Day 2024 has given Prime members another opportunity to save one some of our favorite tech and maybe even snag some holiday gifts early and for less. If you checked out Amazon's site yesterday or today, you may have quickly gotten overwhelmed by the volume of deals — we wouldn't... Continue reading at Engadget

[ Engadget | 2024-10-09 23:00:18 UTC ]
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The best Prime Day deals you can still get after the October Big Deal Days sale: Apple, Anker, Sonos, Lego and more

Another October Prime Day is on the books, but all of the deals haven’t disappeared from Amazon’s site just yet. This year’s Fall Prime Day brought a bunch of discounts on smartphones, speakers, wearables, robot vacuums and more tech, and you can still grab some of the sale prices right now even... Continue reading at Engadget

[ Engadget | 2024-10-10 14:00:36 UTC ]
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Amazon Prime Day 2024: The best deals we found from Apple, Anker, Sony, Lego and others before October Big Deal Days ends tonight

October Prime Day 2024 is half over but you can still save thanks to a slew of deals across the entirety of Amazon’s online storefront. Props to you if you came prepared with a wishlist of items you hope to buy on sale, because it can be easy to get distracted by the thousands of other deals... Continue reading at Engadget

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Amazon Prime Day deals are available to shop before October Big Deal Days starts tomorrow

Amazon Prime Big Deal Days is back this year, returning on October 8 and 9. The “fall Prime Day” of sorts has served as the online retailer’s unofficial kickoff to the holiday shopping season for the past few years. We expect most of the deals to be Prime exclusives, meaning you must be an... Continue reading at Engadget

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Amazon Prime Day 2024: We found the best early deals to shop before October Big Deal Days

The Amazon Prime Big Deal Days event is coming up in a few days, so it’s time to start thinking about what you may want to snag at a discount during the sale. Some may shudder at the thought of holiday shopping already, but if you pay the $139 annual fee for Prime, these sale events are a great... Continue reading at Engadget

[ Engadget | 2024-10-06 13:12:09 UTC ]
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Amazon Prime Day 2024: The best early deals to shop ahead of the October Big Deal Days event next week

Amazon Prime Big Deal Days is back this year, returning on October 8 and 9. The “fall Prime Day” of sorts has served as the online retailer’s unofficial kickoff to the holiday shopping season for the past few years. We expect most of the deals to be Prime exclusives, meaning you must be an... Continue reading at Engadget

[ Engadget | 2024-10-04 13:25:06 UTC ]
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The best early Prime Day deals we could find ahead of Amazon's October Big Deal Days event

Since 2022, Amazon has held a second Prime Day of sorts in October and that sale event is coming back this year, too. Prime Big Deal Days returns on October 8 and 9, but we’re already starting to see some decent deals pop up across Amazon’s site. As per usual, most of the deals we expected to... Continue reading at Engadget

[ Engadget | 2024-10-03 19:00:39 UTC ]
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The best early Amazon Prime Day deals to shop before October Big Deal Days

Amazon Prime Big Deal Days is back this year, returning on October 8 and 9. The “fall Prime Day” of sorts has served as the online retailer’s unofficial kickoff to the holiday shopping season for the past few years. We expect most of the deals to be Prime exclusives, meaning you must be an... Continue reading at Engadget

[ Engadget | 2024-10-03 17:54:46 UTC ]
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Amazon Prime Day is almost here: These are the best early deals to shop before October Big Deal Days

We know the Amazon Prime Big Deal Days event is coming up soon, so it’s time to start thinking about what you may want to snag at a discount during the sale. Some may shudder at the thought of holiday shopping already, but if you pay the $139 annual fee for Prime, these sale events are a great... Continue reading at Engadget

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Amazon Prime Big Deal Days dates announced: The fall Prime Day sale returns on October 8 and 9

We knew Amazon would revive its Prime Big Deal Days sale event this fall, but we didn’t know the exact dates until today. The online retailer announced that the sale event will return this year on October 8 and 9, giving us all the more reason to call it October Prime Day as we have done in... Continue reading at Engadget

[ Engadget | 2024-09-17 05:03:56 UTC ]
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New York Comic Con Launches 'Retailer Day,' Expands to Five Days

The pop culture mega-event is extending its traditional four-day run to five in 2024 with "Retailer Day," a new day of professional programming to be held on Wednesday, October 16, exclusively for industry professionals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
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Amazon Prime Day 2024: The best deals to shop ahead of Prime Day and everything we know so far about the sale in July

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Amazon Prime Day 2024: The best deals to shop ahead of the Prime Day sale and everything we know so far

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[ Engadget | 2024-06-21 17:00:37 UTC ]
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Amazon Prime Day 2024: Deals to shop ahead of Prime Day and everything we know about the summer sale

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