From self-publishing and selling out of the trunk of a car to millions of dollars in sales and a blue-sky spot in Macy's Thanksgiving Day Parade, the creators of Elf on the Shelf discuss how they packaged up a new American tradition. Innovators often have those “blue sky” moments, times where they close their eyes and conjure ideas on the grand scale. But for three business owners, the actual sky was the backdrop for their biggest dream: to see a 46-foot tall inflatable elf sailing through the air during the Macy’s Thanksgiving Day parade. Not just any old elf, though. Twins Christa Pitts and Chanda Bell and their mom Carol Aebersold wanted to see that North Pole scout from Elf on the Shelf become the first storybook character selected from an independent publisher fly in the parade since Beatrix Potter’s Peter Rabbit (self-published in 1901) sailed down Sixth Avenue on the way to Herald Square.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2012-11-21 00:00:00 UTC ]
The illustrator Joana Avillez delves into the life story of one of her favorite children’s book authors, creator of Peter Rabbit. Continue reading at The New York Times
[ The New York Times | 2021-11-12 16:48:15 UTC ]
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Penguin Random House Children's is to launch a programme of commemorative publishing next year, in celebration of the 120th anniversary of Beatrix Potter's The Tale of Peter Rabbit. Continue reading at The Bookseller
[ The Bookseller | 2021-11-11 17:06:39 UTC ]
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As many well-meaning consumers flock to support local community bookstores, the increased demand on these small shops have put a strain on business owners. Continue reading at The Washington Post
[ The Washington Post | 2020-08-23 14:00:26 UTC ]
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J K Rowling and Beatrix Potter are among the six authors shortlisted for the Waterstones Book of the Year 2016, chosen by Waterstones booksellers. Continue reading at The Bookseller
[ The Bookseller | 2016-11-08 00:00:00 UTC ]
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A Harry Potter script and a Beatrix Potter story are among the titles up for Waterstones Book of the Year 2016. Continue reading at BBC News
[ BBC News | 2016-11-08 00:00:00 UTC ]
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Sony’s Columbia Pictures has announced it is creating a live-action, CG motion picture based on the works of Beatrix Potter. Continue reading at The Bookseller
[ The Bookseller | 2016-09-27 00:00:00 UTC ]
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Small business owners are getting a new feature tailored just for them in Microsoft Office 365 -- a full-service system for scheduling appointments for their services over the internet.Microsoft Bookings is a new service that makes it possible for business owners to create their own scheduling... Continue reading at PC World
[ PC World | 2016-07-21 00:00:00 UTC ]
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Small business owners are getting a new feature tailored just for them in Microsoft Office 365—a full-service system for scheduling appointments for their services over the internet. Microsoft Bookings is a new service that makes it possible for business owners to create their own scheduling... Continue reading at PC World
[ PC World | 2016-07-21 00:00:00 UTC ]
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A story by Potter titled 'The Tale of Kitty-in-Boots' was recently found and will be released by Penguin Random House in September. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-01-27 00:00:00 UTC ]
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Frederick Warne & Co, an imprint of Penguin Random House Children’s, will this September release a previously unpublished children’s story by Beatrix Potter, with new illustrations by Quentin Blake. Continue reading at The Bookseller
[ The Bookseller | 2016-01-26 00:00:00 UTC ]
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Every so often I land on Amazon.com and notice the homepage has changed. Instead of seeing my usual browsing history, the latest Kindle, or some other carefully tailored offers, I find a letter from Jeff Bezos. A couple of months ago, Jeff wrote to me on a scroll and announced, “Dear Muggles,”... Continue reading at Fast Company
[ Fast Company | 2012-08-30 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 30/08/2011 - 08:37 Entertainment company Chorion, owner of characters such as Mr Men, Noddy and those created by Beatrix Potter, faces a reported possible administration this week. The Sunday Times reports lenders to the company are preparing... Continue reading at The Bookseller
[ The Bookseller | 2011-08-30 00:00:00 UTC ]
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