#chanda bell

Publishing news tagged with #chanda bell


How Elf On The Shelf Went From Family Tradition To The Macy's Thanksgiving Day Parade

From self-publishing and selling out of the trunk of a car to millions of dollars in sales and a blue-sky spot in Macy's Thanksgiving Day Parade, the creators of Elf on the Shelf discuss how they packaged up a new American tradition. Innovators often have those “blue sky” moments, times where... Continue reading at 'Fast Company'

[ Fast Company | 2012-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business owners #chanda bell #beatrix potter


Elf Heads to TV For the Holidays

It may be increasingly common for first-time authors who can’t place their book with a trade house to publish themselves. But it’s pretty rare for a self-published book to sell more than 1.5 million copies—or move to the small screen as an animated film to be aired on CBS in prime time on Black... Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published book #increasingly common #small screen #animated film #prime time #black friday #chanda bell