How Elf On The Shelf Went From Family Tradition To The Macy's Thanksgiving Day Parade

From self-publishing and selling out of the trunk of a car to millions of dollars in sales and a blue-sky spot in Macy's Thanksgiving Day Parade, the creators of Elf on the Shelf discuss how they packaged up a new American tradition. Innovators often have those “blue sky” moments, times where they close their eyes and conjure ideas on the grand scale. But for three business owners, the actual sky was the backdrop for their biggest dream: to see a 46-foot tall inflatable elf sailing through the air during the Macy’s Thanksgiving Day parade. Not just any old elf, though. Twins Christa Pitts and Chanda Bell and their mom Carol Aebersold wanted to see that North Pole scout from Elf on the Shelf become the first storybook character selected from an independent publisher fly in the parade since Beatrix Potter’s Peter Rabbit (self-published in 1901) sailed down Sixth Avenue on the way to Herald Square.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2012-11-21 00:00:00 UTC ]
News tagged with: #business owners #chanda bell #beatrix potter

Other Publishing stories related to: 'How Elf On The Shelf Went From Family Tradition To The Macy's Thanksgiving Day Parade'

A family affair

Julia Eccleshare, chair of the Branford Boase Award judging panel, shares what this year's submissions can tell us about current trends in children's fiction publishing. Continue reading at The Bookseller

[ The Bookseller | 2018-05-02 00:00:00 UTC ]
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Independent Bookstore Day 2018: Animals and Authors Inspire Sales

More than 500 bookstores participated in this year's Independent Bookstore Day, which took place across the U.S. this past Saturday, April 28. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-30 00:00:00 UTC ]
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Hay's School Days to be rolled out across UK

Hay Festival is launching a new initiative to live stream its “Schools Days” UK-wide following last year's pilot in Wales. Continue reading at The Bookseller

[ The Bookseller | 2018-04-25 00:00:00 UTC ]
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World Book Day: Five great TV adaptations

From The Forsyth Saga to Game of Thrones, The Man in the High Tower and The Handmaid's Tale, books have provided the inspiration for some of television's most memorable shows. Continue reading at Stuff

[ Stuff | 2018-04-23 00:00:00 UTC ]
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First day of Los Angeles Times Festival of Books offers a little something for everyone

President Trump’s immigration policies, L.A.’s homeless crisis, the women’s movement and the culture of food were just a few of the topics covered during the first day of the Los Angeles Times Festival of Books on the USC campus. The 23rd annual festival, which celebrates reading and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-04-22 00:00:00 UTC ]
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Globe Pequot Pushes Up Pub Date of Bush Family Tribute

'George and Barbara Bush: The Great American Love Story,' by the Bushes' granddaughter, Ellie LeBlond Sosa, will release early following the death of former First Lady Barbara Bush. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-19 00:00:00 UTC ]
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Readers Rack Up Pages Read in Free Translations from AmazonCrossing for World Book Day

A fast-updating ticker from Amazon Charts is displaying how many pages have been read in nine prominent translations curated by the editors of AmazonCrossing. These #readtheworld titles can be downloaded free through April 24 in recognition of World Book Day. By Porter Anderson, Editor-in-Chief... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-19 00:00:00 UTC ]
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Independent Bookstore Day 2018: It's A Holiday

More than 500 Indie bookstores in 48 states are preparing to make this year's Independent Bookstore Day on April 28 the biggest and most exuberant celebration of indie bookselling yet. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-16 00:00:00 UTC ]
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Closing London Book Fair’s Day One: The 2018 International Excellence Awards

The Nigerian publishing house founded by Bibi Bakare-Yusef was named winner of the Inclusivity in Publishing Award, and US-based Sara Miller McCune was on-hand to accept her Lifetime Achievement Award. The post Closing London Book Fair’s Day One: The 2018 International Excellence Awards appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-10 00:00:00 UTC ]
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The Atlantic’s new family section is built for the post-news feed era

Family is the first big editorial initiative by The Atlantic, now majority owned by Laurene Powell Jobs, since the publisher announced a staff expansion. The post The Atlantic’s new family section is built for the post-news feed era appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-21 00:00:00 UTC ]
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Lithuania’s ‘Day of the Book Smugglers’ Comes to the UK Ahead of London Book Fair

Taking to the streets on Lithuania's annual 'Day of the Book Smugglers,' a team of fashionable book 'smugglers' delivered Lithuanian writings to agents' offices, publishing houses, and media newsrooms ahead of London Book Fair's Market Focus on the Baltics. The post Lithuania’s ‘Day of the Book... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-17 00:00:00 UTC ]
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Brain Freeze takes the top spot again as World Book Day titles bounce

Tom Fletcher and Shane Devries’ Brain Freeze (Puffin) has eased into the UK Official Top 50 number one spot for a second week running, selling 46,028 copies. Continue reading at The Bookseller

[ The Bookseller | 2018-03-14 00:00:00 UTC ]
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Publishers Get Ready for Mother's Day

This spring, publishers with Mother's Day in mind, are offering titles with daughters celebrating the faith, love, and wisdom their mothers taught them and moms encouraging each other in the fray of parenting and married life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-13 00:00:00 UTC ]
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The books world is sexist – and a one day promotion isn't enough to fix it

For International Women’s Day, Waterstones has given over its website front page to female authors. This is welcome, but it’s far from enoughWomen are used to living off scraps that fall from the table. Whether we’re being patronised by politicians touting for our votes, or being told by... Continue reading at The Guardian

[ The Guardian | 2018-03-08 00:00:00 UTC ]
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Mother's Day: consumers back alcohol, romance and cookery books

Books about alcohol, romance and cooking are among those winning the consumers’ buck for Mother’s Day gifts in the run up to the event on Sunday. Continue reading at The Bookseller

[ The Bookseller | 2018-03-08 00:00:00 UTC ]
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International Women’s Day: Hay Kicks Off #Vote100Books, Cambridge Offers Free Readings

'We want a new library of 100 great books by women' says Hay Festival founder Peter Florence, as Cambridge University Press opens this year's selection of free-to-read International Women's Day content. The post International Women’s Day: Hay Kicks Off #Vote100Books, Cambridge Offers Free... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-08 00:00:00 UTC ]
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Big freeze hits World Book Day, but 'Brain Freeze' tops chart

Tom Fletcher and Shane Devries’s World Book Day title Brain Freeze (Puffin) has nipped into the UK Official Top 50 number one spot, leapfrogging three-week wonder Eleanor Oliphant is Completely Fine (Harper), with 37,879 copies sold through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2018-03-07 00:00:00 UTC ]
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Snow blights World Book Day celebrations but tour goes ahead

World Book Day organisers have said all events for the Biggest Book Show on Earth tour will go ahead despite the snow, although some authors have had to cancel their school appearances. Continue reading at The Bookseller

[ The Bookseller | 2018-03-02 00:00:00 UTC ]
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