From self-publishing and selling out of the trunk of a car to millions of dollars in sales and a blue-sky spot in Macy's Thanksgiving Day Parade, the creators of Elf on the Shelf discuss how they packaged up a new American tradition. Innovators often have those “blue sky” moments, times where they close their eyes and conjure ideas on the grand scale. But for three business owners, the actual sky was the backdrop for their biggest dream: to see a 46-foot tall inflatable elf sailing through the air during the Macy’s Thanksgiving Day parade. Not just any old elf, though. Twins Christa Pitts and Chanda Bell and their mom Carol Aebersold wanted to see that North Pole scout from Elf on the Shelf become the first storybook character selected from an independent publisher fly in the parade since Beatrix Potter’s Peter Rabbit (self-published in 1901) sailed down Sixth Avenue on the way to Herald Square.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2012-11-21 00:00:00 UTC ]
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The London Book Fair Author of the Day reflects on the opportunities of the Market Focus scheme, and says writing from his homeland could reach more readers—at home and abroad. Continue reading at The Bookseller
[ The Bookseller | 2019-03-14 00:00:00 UTC ]
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Andrew Ridgeley, one half of the iconic British pop duo Wham! will tell the story of the legendary ’80s group and his friendship with bandmate George Michael in a new memoir. Penguin Random House imprint Dutton will publish "Wham! George & Me" this fall, the publisher said in a news release.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-13 00:00:00 UTC ]
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Jeff Kinney’s £1 World Book Day title Diary of Greg Heffley’s Best Friend (Puffin) has swiped the UK Official Top 50 number one spot from David Walliams’ Fing (HarperCollins), shifting 72,782 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2019-03-13 00:00:00 UTC ]
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Publishers and retailers will celebrate International Women’s Day with a series of events including readings, new collections and a feminist library. Continue reading at The Bookseller
[ The Bookseller | 2019-03-08 00:00:00 UTC ]
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Women hold an impressive number of executive posts in French publishing. On International Women's Day, the hope is that more can move into top spots. The post International Women’s Day 2019: Progress Among Publishers in France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-08 00:00:00 UTC ]
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Downing Street has welcomed 30 schoolchildren to share a story to celebrate today’s (7th March) World Book Day, whilst astronaut Tim Peake is marking the day with a video encouraging children to read. The children visiting 10 Down Street spent the morning reading and drawing along with authors... Continue reading at The Bookseller
[ The Bookseller | 2019-03-07 00:00:00 UTC ]
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Women workers at radical publisher Pluto Press are going on strike for International Women’s Day as part of a national campaign. Continue reading at The Bookseller
[ The Bookseller | 2019-03-07 00:00:00 UTC ]
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In the Wiley publishing segment, the company reported that educational publishing revenue dropped 23% compared to last year’s third quarter, while STM and professional publishing revenue fell 20%. Overall sales for the company dropped 1%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-05 00:00:00 UTC ]
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The National Literary Trust and the Morrisons Foundation will donate more than 7,300 brand new books to primary schools across the UK to mark World Book Day. Continue reading at The Bookseller
[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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Bloomsbury UK and US have both pre-empted on the first novel by award-winning short fiction writer L Annette Binder, inspired by her own family’s experience under the Third Reich. Continue reading at The Bookseller
[ The Bookseller | 2019-03-02 00:00:00 UTC ]
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Roger Blake, the executive director of the California Interscholastic Federation, is criticizing schools for going overboard on ceremonies celebrating athletes signing letters of intent in an opinion piece entitled, “The Arms Race of High School Sports.” He said that for a century,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-21 00:00:00 UTC ]
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National Poetry Day has two new sponsors after book trade wholesaler Gardners and sister company Browns Books for Students pledged their support. Continue reading at The Bookseller
[ The Bookseller | 2019-02-09 00:00:00 UTC ]
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Two children’s books published in Welsh are being sold for just £1 to mark this year’s World Book Day. Continue reading at The Bookseller
[ The Bookseller | 2019-02-09 00:00:00 UTC ]
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Author Cressida Cowell is backing Book Aid International calls for schools to share a story and change a life on World Book Day. Continue reading at The Bookseller
[ The Bookseller | 2019-02-08 00:00:00 UTC ]
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This year, the show will open on Wednesday at noon and run until 5 p.m. On Thursday, the floor will be open from 9 a.m. until 5 p.m., and the show will close on Friday with a 9 a.m. to 3 p.m. schedule. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-04 00:00:00 UTC ]
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Scholastic's biennial Kids & Family Reading Report finds American families are reading books aloud to their children more often. The post Scholastic’s New ‘Kids & Family Reading’ Report: Reading Aloud Is Up appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-28 00:00:00 UTC ]
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Recognizing the Brexit deadline that follows March's London Book Fair, the Author of the Day events include three writers from the Continent. The post London Book Fair Names Its 2019 ‘Author of the Day’ Lineup appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-14 00:00:00 UTC ]
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An enthusiast dressed as the character 'Ryuk' from Death Note greets visitors on the first day of Comic Con at the Excel Centre, London. Picture date: Friday October 24, 2014. Photo credit should read: Jonathan Brady/PA Wire URN:21276775 Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-01 00:00:00 UTC ]
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Holly Smale, Frank Cottrell-Boyce, Tom Fletcher and Onjali Q. Raúf are among the line-up for next year’s World Book Day live tour, which has been organised around National Literacy Trust hubs. Continue reading at The Bookseller
[ The Bookseller | 2018-12-06 00:00:00 UTC ]
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At both the national and European level, many are welcoming the arrival of the EU's amendment, allowing member markets to tax ebooks and other digital formats at the same rate as print. The post European and UK Publishers Welcome ‘eVAT Day’ for Ebooks’ Taxation appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-05 00:00:00 UTC ]
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