How Bloomberg is fighting to reclaim homepage traffic

Publishers are grappling with a decline in home page traffic. Bloomberg Media seems to have found a remedy, though. When it relaunched its tech vertical, rather than implementing the traditional infinite scroll of articles, Bloomberg Media decided to send people to the vertical’s homepage. The experiment seems to be paying off: the homepage is getting seven times more page views than it was before, and page views per visit are up 28 percent. “We got people more engaged by exposing them to not one article that’s probably the wrong one, but a bevy of articles,” Bloomberg global head of digital M. Scott Havens said. The post How Bloomberg is fighting to reclaim homepage traffic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-24 00:00:00 UTC ]
News tagged with: #bloomberg media #send people #page views #scott havens

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Our Bodies, Ourselves: On Saeed Jones’s “How We Fight for Our Lives”

THE QUEER COMING-OF-AGE MEMOIR is a weapon against erasure. The best of these memoirs move us by daring to be profoundly specific, providing a necessary consolation to readers who might have believed until then that they were alone in the dark. That their suffering would have no choice but to... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-11-24 13:30:59 UTC ]
More news stories like this | News stories tagged with: #saeed jones #memoir


Yes He Did: Barajas Graphic Bio Reclaims Great-Granddad’s Civil Rights Legacy

Henry Barajas’ Latinx memoir and graphic biography of his social activist great-grandfather, 'La Voz de M.A.Y.O.: Tata Rambo' with art by J. Gonzo, will be published this month by Image Comics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic biography #image comics #memoir


Adobe, Twitter and the New York Times team up to fight digital fakes

Adobe, Twitter and the New York Times are tired of seeing fake media propagate, and they're teaming up to do something about it. The trio has launched a Content Authenticity Initiative that aims to create a standard for digital media attribution. I... Continue reading at Engadget

[ Engadget | 2019-11-05 00:34:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Want To Borrow A Library Ebook? Why It Might Become More Challenging (& How Libraries Are Fighting Back)

Macmillan's embargo on new ebooks impacts public libraries, now scrambling to make materials available to patrons. Continue reading at Book Riot

[ Book Riot | 2019-11-01 10:32:08 UTC ]
More news stories like this | News stories tagged with: #library ebook #fighting back #ebooks #libraries


Australian newspapers black out front pages to fight back against secrecy laws

United campaign by media companies highlights government moves to penalise whistleblowing and criminalise journalism • Lenore Taylor: Concrete action rather than nice words are needed on press freedomThe front page of every newspaper in Australia was blacked out on Monday as part of a campaign... Continue reading at The Guardian

[ The Guardian | 2019-10-20 22:51:36 UTC ]
More news stories like this | News stories tagged with: #front pages #fight back #secrecy laws #high court #news corp


Inside Trump’s fight with the FBI: Partisan showdowns and human drama

In this blow-by-blow history, James B. Stewart makes his heroes and villains clear. Continue reading at The Washington Post

[ The Washington Post | 2019-10-11 15:52:00 UTC ]
More news stories like this | News stories tagged with: #inside trump #blow-by-blow history


With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #executive chairman #news corp


How to Fight Anti-Semitism: PW Talks to Bari Weiss

‘New York Times’ opinion writer Bari Weiss, who felt compelled to fight the rise in anti-Jewish hatred after a white supremacist murdered worshipers at her former synagogue, urges readers of her new book to call out anti-Semitism wherever they see it. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-11 04:00:00 UTC ]
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A Handbook for Fighting Racism in America

Ibram X. Kendi opens his latest book with his worst memory as a high school student competing in an oratorical contest. Having spent his short lifetime internalizing negative messages about Black people from Black people, from white people, and from the media and culture at large, Kendi... Continue reading at Electric Literature

[ Electric Literature | 2019-08-28 11:00:52 UTC ]
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Fighting Back: Spotlight on Rachael Denhollander

A powerful new memoir refuses to turn a blind eye to sexual abuse and offers survivors a way forward. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-12 04:00:00 UTC ]
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IndieBound Needs a Makeover If It's Going to Fight Amazon

An indie bookseller urges the American Booksellers Association to enhance its website for the good of booksellers everywhere. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-09 04:00:00 UTC ]
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Why the NFL and NCIS give CBS the edge in its DirecTV carriage fight

If you can find a bookie who’ll take some action on the latest pay-TV carriage dispute, bet everything you have that the stalemate between AT&T and CBS will end before the 2019 NFL season kicks off in September. Like Time Warner Cable before them, the phone company and its DirecTV subsidiary... Continue reading at Advertising Age

[ Advertising Age | 2019-07-22 20:52:00 UTC ]
More news stories like this | News stories tagged with: #lay claim #big brother #distribution deal #earnings report #time warner


Former Bloomberg CRO Keith Grossman Tapped as Time President | People on the Move

[caption id="attachment_81710" align="alignright" width="150"] Keith Grossman[/caption] Time appointed Keith Grossman as its new president in an effort to build out its leadership team, following the sale of the magazine to Marc and Lynne Benioff from Meredith Corp. last September.  Starting... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-18 16:48:42 UTC ]
More news stories like this | News stories tagged with: #audience development #senior director #bonnier corp #government executive #national journal #mcgraw-hill #associate publisher


Procter & Gamble, a U.S. soccer sponsor, backs the women’s team's fight for equal pay: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Procter & Gamble’s Secret deodorant brand, an official sponsor of U.S.... Continue reading at Advertising Age

[ Advertising Age | 2019-07-15 10:00:00 UTC ]
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What to know about Europe’s fight on platform hate speech

As with antitrust violations or copyright law and data infringements, 2019 is seeing European regulators getting more feisty when it comes to cracking down on hate speech. The post What to know about Europe’s fight on platform hate speech appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-07-12 04:00:09 UTC ]
More news stories like this | News stories tagged with: #hate speech #copyright law


Her Book in Limbo, Naomi Wolf Fights Back

After her American publisher delayed her new book, “Outrages,” over accuracy concerns, she is responding with a strategy mixing scholarly peer review and damage control. Continue reading at The New York Times

[ The New York Times | 2019-07-09 10:36:47 UTC ]
More news stories like this | News stories tagged with: #american publisher


Turkish Prosecutor Requests Jail for Two Bloomberg Reporters

A Turkish court accepted an indictment from a prosecutor requesting a jail term of between two and five years for Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-14 18:15:59 UTC ]
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Campaigners may win fight to 'free the nipple' on Facebook

Social network agrees to meet activists to consider 'going back to drawing board' on its nudity policy. Continue reading at Stuff

[ Stuff | 2019-06-10 07:31:57 UTC ]
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Digiday Research: Social platforms are for brand awareness, not traffic, say publishers

Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday

[ Digiday | 2019-06-10 04:02:14 UTC ]
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Bloomberg to plunge $500M into clean energy effort

Former New York City Mayor Michael Bloomberg is plunging $500 million into an effort to close all of the nation's remaining coal plants by 2030 and put the United States on track toward a 100% clean... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-06-07 11:10:45 UTC ]
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