How Bloomberg is fighting to reclaim homepage traffic

Publishers are grappling with a decline in home page traffic. Bloomberg Media seems to have found a remedy, though. When it relaunched its tech vertical, rather than implementing the traditional infinite scroll of articles, Bloomberg Media decided to send people to the vertical’s homepage. The experiment seems to be paying off: the homepage is getting seven times more page views than it was before, and page views per visit are up 28 percent. “We got people more engaged by exposing them to not one article that’s probably the wrong one, but a bevy of articles,” Bloomberg global head of digital M. Scott Havens said. The post How Bloomberg is fighting to reclaim homepage traffic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-24 00:00:00 UTC ]
News tagged with: #bloomberg media #page views #scott havens

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How An Indie Bookstore Keeps Fighting On

Flyleaf Books’ owner reflects on running an "essential" business during a crisis. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-10 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookstore #flyleaf books #indie bookstore


Here's what Tampa Bay universities and colleges are doing to help fight coronavirus

University of South Florida The region's biggest research institution is tackling coronavirus on many fronts. USF Libraries has created a map that updates in real-time with the number of coronavirus cases and deaths, breaking down those statistics further into residential status, sex and age.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-04-09 16:01:39 UTC ]
More news stories like this | All news stories tagged with: #libraries #usf libraries #south florida #tackling coronavirus


What Google and Facebook need to do to fight disinformation

Both Google and Facebook have acted surprisingly quickly to remove disinformation related to the COVID-19 virus over the past few weeks, considering their somewhat mixed track record when it comes to removing hoaxes, conspiracy theories, and trolls related to political campaigns. But experts... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-04-09 11:45:11 UTC ]
More news stories like this | All news stories tagged with: #public libraries #infinite scroll #$185 million #normal circumstances #climate change #answer questions #ve learned


How is the internet handling increased traffic during the COVID-19 crisis?

With the current COVID-19 pandemic leading to increased demand for online services there have been concerns about the web's ability to cope. New analysis by Fastly of traffic patterns between January and March looks at regional trends for key US states and countries around the globe that are... Continue reading at Betanews

[ Betanews | 2020-04-09 10:31:56 UTC ]
More news stories like this | All news stories tagged with: #digital publishing #stay-at-home orders #school closures #covid-19 pandemic #online services #increased demand #covid-19 crisis


Coronavirus Coverage Is Driving Massive Traffic to Publishers, Vendors Say

As an ever-increasing portion of the global population finds themselves confined to their homes this week, coronavirus-related coverage is driving major surges in web traffic to publishers, and not just those that specialize in hard news, multiple vendors are reporting this week. The analytics... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-17 18:19:10 UTC ]
More news stories like this | All news stories tagged with: #vanity fair #foreign affairs #business models #difficult decision #public interest #5% increase #news outlets


Using School Libraries to Fight Fake News

How one school librarian has addressed fake news in his curriculum -- and how it can be replicated. Continue reading at Book Riot

[ Book Riot | 2020-03-15 10:31:27 UTC ]
More news stories like this | All news stories tagged with: #libraries #school librarian #school libraries


Horace Bent and the trade take the fight to Covid...sort of

I prepared as if LBF was going to happen, beginning with a vigourous pre-fair free solo ascent of El Capitan in Yosemite with Andrew “Danger is My Middle Name” Nurnberg. Free soloing means no ropes or protective gear and I was nervously looking up at the famously tough 3,000-foot cliff face—and... Continue reading at The Bookseller

[ The Bookseller | 2020-03-13 00:31:17 UTC ]
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Life after Facebook: How Brit + Co became profitable after seeing Facebook traffic plummet

After taking a hit with the rest of the digital media industry during the Facebook and Google advertising duopoly, founder Brit Morin is taking a more hands-on and themed approach to creating the site's content to ready the brand for a comeback. The post Life after Facebook: How Brit + Co became... Continue reading at Digiday

[ Digiday | 2020-03-09 04:00:06 UTC ]
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Indie US booksellers aren’t going down without a fight

When Amazon accounts for at least 40% if not half of US book sales, independent bookstores in the US are looking to stay afloat using a combination of innovation, mobility, as well as a little taste of Amazon’s own medicine.  Continue reading at The Bookseller

[ The Bookseller | 2020-02-27 23:06:03 UTC ]
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Laura Lippman Finds Her Fighting Words

The crime novelist is leaving her comfort zone, and fiction, with her latest book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
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Meet the booksellers who are fighting back against the algorithm

Could a bespoke book subscription service break you out of your reading rut or encourage you to explore new genres?Heywood Hill bookshop has stood on the same spot since 1936. It inhabits a Georgian townhouse at 10 Curzon Street in Mayfair, London, a blue plaque outside commemorating its most... Continue reading at The Guardian

[ The Guardian | 2020-02-13 11:00:00 UTC ]
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Tom Lutz fights for L.A. publishing, this time as a novelist

Los Angeles Review of Books editor Tom Lutz talks about "Born Slippy," his first novel, and why the city should have a more vibrant book publishing industry Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-02-09 15:00:03 UTC ]
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Fighting words: Journalism is under attack in Europe

The United States is not the only country where journalists work in a toxic political environment, in which the leader of the nation routinely attacks and demonizes them. A recently published report from the Reuters Institute for the Study of Journalism at Oxford University in the UK describes... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-02-06 12:44:44 UTC ]
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An indictment of education reformers, and a call to fight back

Diane Ravitch offers disturbing and inspiring tales from the battle over public schools. Continue reading at The Washington Post

[ The Washington Post | 2020-01-31 04:41:30 UTC ]
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After Ups and Downs, Facebook Referral Traffic to Publishers Stabilizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-10 17:16:21 UTC ]
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After ups and downs, Facebook referral traffic to publishers stablizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable... Continue reading at Digiday

[ Digiday | 2019-12-10 05:01:35 UTC ]
More news stories like this | All news stories tagged with: #news publisher #referral traffic #major role #campbell brown #news partnerships


Bloomberg Rebrands TicToc, Says It’s Not Because of TikTok

Bloomberg Media's short-form video news service is getting a facelift. Today, the publisher announced that TicToc--the so-called "social news network" rolled out in partnership with Twitter two years ago--is being rebranded as QuickTake by Bloomberg. Aside from distinguishing the service from... Continue reading at AdWeek

[ AdWeek | 2019-12-03 16:15:29 UTC ]
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Inside the State Department’s fight against Russian disinformation

Former undersecretary Richard Stengel’s account also illuminates the agency’s culture and customs. Continue reading at The Washington Post

[ The Washington Post | 2019-11-27 17:01:51 UTC ]
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US publishers still fighting for exclusion from book tariffs

US publishers are still fighting to see books produced in China excluded from tariffs, even as a new tariff affecting books is expected to come into force on 15th December. Continue reading at The Bookseller

[ The Bookseller | 2019-11-26 14:22:15 UTC ]
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Our Bodies, Ourselves: On Saeed Jones’s “How We Fight for Our Lives”

THE QUEER COMING-OF-AGE MEMOIR is a weapon against erasure. The best of these memoirs move us by daring to be profoundly specific, providing a necessary consolation to readers who might have believed until then that they were alone in the dark. That their suffering would have no choice but to... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-11-24 13:30:59 UTC ]
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