How Bloomberg is fighting to reclaim homepage traffic

Publishers are grappling with a decline in home page traffic. Bloomberg Media seems to have found a remedy, though. When it relaunched its tech vertical, rather than implementing the traditional infinite scroll of articles, Bloomberg Media decided to send people to the vertical’s homepage. The experiment seems to be paying off: the homepage is getting seven times more page views than it was before, and page views per visit are up 28 percent. “We got people more engaged by exposing them to not one article that’s probably the wrong one, but a bevy of articles,” Bloomberg global head of digital M. Scott Havens said. The post How Bloomberg is fighting to reclaim homepage traffic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-24 00:00:00 UTC ]
News tagged with: #bloomberg media #send people #page views #scott havens

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Germany’s biggest publisher sales houses unite to fight Google, Facebook and Amazon

Axel Springer and Funke Mediengruppe’s joint sales house Media Impact has joined forces with the joint sales house of fellow publishing juggernauts RTL Groupe and Gruner+Jahr to solidify an advertising alliance that sells the combined inventory of all four media groups. The post Germany’s... Continue reading at Digiday

[ Digiday | 2019-05-28 04:01:59 UTC ]
More news stories like this | News stories tagged with: #post germany #amazon appeared #fight google #axel springer #joined forces

Bloomberg’s TicToc Plans to Launch on OTT Streaming Services This Year

Bloomberg’s goal to turn TicToc, its 24/7 news brand, into a fully fledged media network is taking shape. Launched on Twitter December 2017, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 18:30:13 UTC ]
More news stories like this | News stories tagged with: #tictoc plans

Media Can Help Fight Misinformation, Says Harvard’s Joan Donovan

Thanks to globe-spanning social platforms like Facebook, YouTube, and Twitter, misinformation (any wrong information) and disinformation (intentional misinformation like propaganda) Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 16:33:04 UTC ]
More news stories like this | News stories tagged with: #fight misinformation

Bloomberg’s TicToc plans to launch on OTT streaming services this year

"The mission is to live across all platforms that make up someone’s daily news diet," said Jean Ellen Cowgill, md of TicToc. The post Bloomberg’s TicToc plans to launch on OTT streaming services this year appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-21 04:01:14 UTC ]
More news stories like this | News stories tagged with: #post bloomberg #year appeared #tictoc plans

He named his band the Slants to reclaim a slur. Not everyone approved.

In “Slanted,” Simon Tam tells the story of a legal battle that ended up at the Supreme Court. Continue reading at The Washington Post

[ The Washington Post | 2019-05-16 13:00:00 UTC ]
More news stories like this | News stories tagged with: #legal battle #supreme court

Bloomberg LP expands parental leave for primary caregivers, regardless of gender

is expanding its parental leave policy effective immediately, the company said in a release. Founder Michael Bloomberg made the announcement Tuesday to his employees to expand the gender-neutral... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-05-15 22:01:31 UTC ]
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Society of Authors Calls on UK Government to Fight Online Book Piracy

'Book piracy threatens authors' livelihoods' according to a new appeal from the Society of Authors to the British government to help protect copyright. The post Society of Authors Calls on UK Government to Fight Online Book Piracy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk government #british government #protect copyright

The pivot from traffic to audience: How early adopters lead change

Across every industry, data is changing the way we work — and the publishing industry is no exception. Audience data, such as user engagement and visit value, has invaded online publishing and is forcing publishers away from old tactics towards adopting new revenue-growing strategies. Sponsored... Continue reading at Digiday

[ Digiday | 2019-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #user engagement #forcing publishers

Bloomberg Ends the Tease, Decides Not to Run for President

Strike another one off the long list of possible Democratic 2020 hopefuls: Michael Bloomberg announced Tuesday that he will not run for president. “I believe I would defeat Donald Trump in a general election,” the former New York City mayor wrote in an op-ed published by the news outlet that... Continue reading at Slate

[ Slate | 2019-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long list #general election #news outlet #crowded field

Want to take control of your digital life? Start with reclaiming leisure time

You can’t take control of your digital life if you aren’t intentional about how you spend your time, argues Cal Newport. In his Nicomachean Ethics, compiled in the fourth century BC, Aristotle tackles a question as urgent then as it is today: How does one live a good life? The Ethics divides its... Continue reading at Fast Company

[ Fast Company | 2019-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital life #good life #ten books #final book

Fight club

Philip Jones reflects on the challenges facing independent publishers, and how they are adapting to overcome them.   Continue reading at The Bookseller

[ The Bookseller | 2019-02-02 00:00:00 UTC ]
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Bloomberg Media's CRO thinks it's a great time to be a publisher

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!It is, to hear Bloomberg Media's Keith Grossman tell it, both the best of times and the worst of times to be a publisher, depending on who you ask. On... Continue reading at Advertising Age

[ Advertising Age | 2019-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #google play #rss feed #content producers

Russian Publishers Consider a New Winter Effort in Fighting Piracy

Russian book publishers are considering signing on to a new anti-piracy memorandum of cooperation with major tech platforms. The post Russian Publishers Consider a New Winter Effort in Fighting Piracy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #russian publishers #fighting piracy

California campaign watchdog agency seeks law barring use of campaign funds to fight harassment claims

"The Notebook," Nicholas Sparks' novel that sparked the hit 2004 film starring Ryan Gosling and Rachel McAdams, will be adapted into a musical. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-01-03 00:00:00 UTC ]
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Publishers step up the fight against cookies gone rogue

Publishers including News UK and The Guardian have shown keen interest in using the platform. The post Publishers step up the fight against cookies gone rogue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers step

Facebook uses machine learning to fight child exploitation

Today, Facebook's Global Head of Safety, Antigone Davis, published a blog post outlining how the social network fights child exploitation. The company uses standard industry practices, such as requiring users to be 13 years or older, using photo-matc... Continue reading at Engadget

[ Engadget | 2018-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #machine learning #global head

Bloomberg becomes a Democrat again, looks at presidential run

A production crew filming the season two finale of the Amazon Studios original series "Goliath" at the Biltmore Hotel in downtown Los Angeles in December. Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #presidential run

Apple hits back hard at Bloomberg over Chinese spying report

The company posted its strong rebuttal of a disturbing Bloomberg exposé. Bloomberg Businessweek this morning published a bombshell story that had all the juicy elements: spying, tech giants, foreign intrigue. According to the report, tiny microchips were found hidden on servers sold to top tech... Continue reading at Fast Company

[ Fast Company | 2018-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bombshell story #tech giants

Facebook ‘Better Prepared’ to Fight Election Interference, Mark Zuckerberg Says

Facebook’s chief executive, Mark Zuckerberg, published a roughly 3,300-word blog post cataloging the steps the company has taken to prevent a repeat of the 2016 manipulation. Continue reading at The New York Times

[ The New York Times | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mark zuckerberg