How Bloomberg is fighting to reclaim homepage traffic

Publishers are grappling with a decline in home page traffic. Bloomberg Media seems to have found a remedy, though. When it relaunched its tech vertical, rather than implementing the traditional infinite scroll of articles, Bloomberg Media decided to send people to the vertical’s homepage. The experiment seems to be paying off: the homepage is getting seven times more page views than it was before, and page views per visit are up 28 percent. “We got people more engaged by exposing them to not one article that’s probably the wrong one, but a bevy of articles,” Bloomberg global head of digital M. Scott Havens said. The post How Bloomberg is fighting to reclaim homepage traffic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-24 00:00:00 UTC ]
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Reclaim Her Name: why we should free Australia's female novelists from their male pseudonyms

The Women's Prize for Fiction has just published 25 literary works by female authors with their real names for the first time. Could we do the same for Miles Franklin and Henry Handel Richardson here? Continue reading at The Conversation

[ The Conversation | 2020-08-13 06:43:53 UTC ]
More news stories like this | All news stories tagged with: #novelists #miles franklin #real names #female authors #male pseudonyms #female novelists

Women's Prize sponsor Baileys launches free Reclaim Her Name series

In collaboration with the Women's Prize for Fiction, sponsor Baileys is re-releasing free e-books of classic works using the real names of female writers who originally published under male pseudonyms. Continue reading at The Bookseller

[ The Bookseller | 2020-08-12 02:14:44 UTC ]
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40 feminist writers take up fight against domestic violence in 'empowering' collection

Layla Saad, Dorothy Koomson, Kate Mosse, Laura Bates and Kerry Hudson are among 40 writers contributing to a "uniquely empowering" feminist charity book collection, spearheaded by the Feminist Book Society, in collaboration with not-for-profit publishers And Other Stories in the UK and The... Continue reading at The Bookseller

[ The Bookseller | 2020-08-05 15:11:50 UTC ]
More news stories like this | All news stories tagged with: #feminist press #kate mosse #dorothy koomson #domestic violence

Book Professionals Launch Auction to Fight Racism

Authors for Black Voices is a silent auction offering exclusive book-related collectibles and services in order to raise funds to benefit nonprofits working to fight racism in publishing, education, and literacy. The auction will run from August 3-31. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-04 04:00:00 UTC ]
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The long fights — and hasty decisions — that shape immigration policy

Two books recount the work to expand or restrict migration to the United States. Continue reading at The Washington Post

[ The Washington Post | 2020-07-31 12:00:00 UTC ]
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In ‘Memorial Drive,’ Natasha Trethewey reclaims her mother’s life from the man who took it

Trethewey’s memoir is a tribute to a life snuffed out by a brutal man, a fractured judicial system and a patriarchy as old as Methuselah. Continue reading at The Washington Post

[ The Washington Post | 2020-07-31 12:00:00 UTC ]
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How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

From pop-up newsletters to creative new content initiatives, audience experts share tactics for moving new readers through the pipeline [sponsored by Pushly]. The post How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

His Book Is a Bestseller, But John Bolton's Legal Fight Continues

John Bolton's book 'The Room Where It Happened' is a bestseller, but the author's legal fight against the government is not over. In a July 16 motion, the former U.S. National Security Adviser, who still faces an effort to seize his royalties, has asked a federal court in Washington, D.C., to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-21 04:00:00 UTC ]
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Reclaiming Our Virtue

Why, in this time of crisis, librarians, authors, publishers, and educators are committing to systemic change. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-10 04:00:00 UTC ]
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Crime-fighting pigeons take flight to Hollywood

James Corden to produce film and TV series based on Australia’s Real Pigeons children’s booksThe humble pigeon may be an unlikely breed of star but an author-illustrator duo from Melbourne have been turning the birds into a crime-fighting troupe of superheroes – and they’re about to take flight... Continue reading at The Guardian

[ The Guardian | 2020-07-07 21:55:36 UTC ]
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‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight

Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-07-07 04:01:07 UTC ]
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Universities Step Up the Fight for Open-Access Research

Today’s deal between the University of California and publisher Springer Nature is a big milestone on the path to dismantling paywalls around academic journals. Continue reading at Wired

[ Wired | 2020-06-16 15:00:00 UTC ]
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Bloomberg Launches Green-Themed Quarterly Magazine

On Tuesday, Bloomberg Media launched Bloomberg Green, a new quarterly print magazine focused on climate change solutions. The latest offshoot of the "Bloomberg Green" brand, which first debuted in January, the print edition complements an existing web vertical and daily newsletter of the same... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-09 21:09:53 UTC ]
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Greater collaboration will help our industry in the fight for recovery

The bosses of two Omnicom stablemates, Tammy Einav of Adam & Eve/DDB and Tim Pearson from OMD Group UK, have been working more closely since the virus crisis and have a blueprint for recovery. Continue reading at Media Week

[ Media Week | 2020-05-15 07:16:20 UTC ]
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Coronavirus has left small publishers desperately fighting for survival

A survey of indie presses shows that 60% fear they could be out of business by the autumn, writes Galley Beggar Press cofounder Sam JordisonOver the past few years, the success of independent publishers such as Fitzcarraldo, And Other Stories, Bluemooose and Influx Press has been something to... Continue reading at The Guardian

[ The Guardian | 2020-05-15 06:00:32 UTC ]
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'It's a real battle': African authors fight for publishing independence

Francophone African books are still very often published by French imprints, which can make them hard to get at home. But there is a growing push for changeWhen Cameroonian author Daniel Alain Nsegbe first saw his debut novel for sale in his home city of Douala, the price was so high “you would... Continue reading at The Guardian

[ The Guardian | 2020-05-14 09:59:14 UTC ]
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The long fight for reproductive rights is only getting harder

Three books about the roadblocks for women seeking abortion — or simply dignity and control over their bodies. Continue reading at The Washington Post

[ The Washington Post | 2020-05-13 10:00:00 UTC ]
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Alex Trebek set to publish a memoir while fighting pancreatic cancer

On Tuesday, Simon & Schuster announced it will publish Alex Trebek's memoir, "The Answer Is…: Reflections on My Life," on July 21. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-04-14 19:35:53 UTC ]
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