How Bloomberg is fighting to reclaim homepage traffic

Publishers are grappling with a decline in home page traffic. Bloomberg Media seems to have found a remedy, though. When it relaunched its tech vertical, rather than implementing the traditional infinite scroll of articles, Bloomberg Media decided to send people to the vertical’s homepage. The experiment seems to be paying off: the homepage is getting seven times more page views than it was before, and page views per visit are up 28 percent. “We got people more engaged by exposing them to not one article that’s probably the wrong one, but a bevy of articles,” Bloomberg global head of digital M. Scott Havens said. The post How Bloomberg is fighting to reclaim homepage traffic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-24 00:00:00 UTC ]
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Maia Kobabe on Fighting to Reach Marginalized Readers

At Slate, Maia Kobabe discusses writing Gender Queer, a memoir about self-acceptance and understanding, which has been challenged in schools and libraries across the country in recent months. “What I’m learning is that a book challenge is like a community attacking itself,” Kobabe says. “The... Continue reading at The Millions

[ The Millions | 2022-03-30 20:30:51 UTC ]
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Hitting the Books: The decades-long fight to bring live television to deaf audiences

The Silent Era of cinema was perhaps its most equitable with both hearing and hearing-impaired viewers able to enjoy productions alongside one another, but with the advent of "talkies," deaf and hard-of-hearing American's found themselves largely excluded from this new dominant entertainment... Continue reading at Engadget

[ Engadget | 2022-01-29 16:30:45 UTC ]
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Authors Guild Fights School Book Bans

The Authors Guild has launched a National Letter Writing campaign, asking its 11,000 members and supporters to send emails and letters to school boards, lawmakers, and newspapers arguing that banning books harms students. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-16 05:00:00 UTC ]
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In ‘Something More Than Night,’ Raymond Chandler and Boris Karloff are a winning crime-fighting duo

Kim Newman’s latest novel finds pop-culture icons navigating a strange, dark world. Continue reading at The Washington Post

[ The Washington Post | 2021-11-28 20:55:35 UTC ]
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White Rabbit signs Lanegan's 'terrifying' account of Covid-19 fight

White Rabbit has signed a new memoir by Mark Lanegan, described as a “terrifying account” of Covid-19, which left the songwriter slipping in and out of a coma. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 22:09:40 UTC ]
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Translators Fight for Credit on Their Own Book Covers

Do you know who translated your favorite foreign-language novel? Whoever did wants you to know—as soon as you pick up the book, in fact. That’s why translators are demanding that book publishers credit them on the front covers of the books they translate. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-15 04:00:00 UTC ]
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After a criminal justice nightmare, he’s fighting the ‘broken’ system

Jarrett Adams recounts his grueling path from a wrongful conviction to a law career. Continue reading at The Washington Post

[ The Washington Post | 2021-10-08 12:00:00 UTC ]
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School Librarians Must Treat the Fight for Their Future Like the Political Campaign It Is

The time has come for school librarians and their allies to abandon their traditional advocacy toolkits and to act boldly to secure the future of the profession. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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This book explains actually helpful actions you can take to fight climate change

You may be sick of hearing over and over to recycle more or use a reusable bag. A new book called ‘Regeneration’ explains how you can support the changes that are truly needed. There’s one clear antidote for climate anxiety: If you can take strategic steps to address climate change, it begins to... Continue reading at Fast Company

[ Fast Company | 2021-09-21 07:00:55 UTC ]
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Dan Brown's ex-wife cites new Peacock series in bitter divorce fight

Blythe Brown, who divorced the bestselling author in 2019, claims newly subpoenaed records show he concealed projects like 'The Lost Symbol' series. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-09-20 13:00:53 UTC ]
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Emma Gannon | 'I really want to us to fight back against the algorithm of life'

Five years ago, when in her late twenties, Emma Gannon released her first book: Ctrl Alt Delete: How I Grew Up Online. It’s a funny and thoughtful memoir which charts her formative experiences on the internet as a Millennial woman born in the same year as the World Wide Web. Continue reading at The Bookseller

[ The Bookseller | 2021-09-03 14:05:09 UTC ]
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Between Grief and Fighting for Survival with Kat Chow

At Ploughshares, Kat Chow discusses Seeing Ghosts, her memoir that examines grief and sorrow through the lens of three generations of her Chinese-American family. “I’ve always been drawn to writing about the body—our physical selves and how they reflect our inner lives—and how our bodies are an... Continue reading at The Millions

[ The Millions | 2021-09-02 20:30:39 UTC ]
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Locast shuts down, but the fight over local channel streaming continues

Watching local channels just got a lot more expensive unless you can use an antenna. Locast, a nonprofit service that used a loophole in copyright law to stream local TV channels on the cheap, delivered a blow to cord cutters this week by abruptly suspending its operations.Read Full Story Continue reading at Fast Company

[ Fast Company | 2021-09-02 15:10:40 UTC ]
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He fought in the Marines and MMA matches. A novel about his mother was the fight of his life

Atticus Lish was acclaimed for his first novel 'Preparation for the Next Life.' His second, 'The War for Gloria,' is more raw, painful and personal. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-09-02 13:00:39 UTC ]
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Three Short Works of Literature That Can Inspire You to Fight Climate Change

Libia Brenda, Hannah Onoguwe, and Vandana Singh recommend two short stories and a poem that can help you think differently about climate change. Continue reading at Slate

[ Slate | 2021-08-27 13:00:00 UTC ]
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How to watch Billie Jean King discuss 'All In' and her lifelong fight for gender equity

Long Beach native Billie Jean King shares her new memoir, 'All In,' with L.A. Times Book Club readers. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-08-24 20:24:43 UTC ]
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The picture book fighting back against Russia’s LGBT+ propaganda law

A story for children about families with same-sex parents has been published in Russia as part of a campaign to have the country’s ‘gay propaganda’ law repealedA month after a Hungarian bookshop chain was fined for selling a children’s story about a day in the life of a child with same-sex... Continue reading at The Guardian

[ The Guardian | 2021-08-17 14:33:19 UTC ]
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U.S. Book Show: Publishers Fight Pandemic Blues with the Backlist

Backlist titles have been a key driver of sales for trade book publishers over the last 12 months. At a U.S. Book Show panel, representatives from four major houses discussed strategies on how to continue to build a publisher’s backlist revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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How Charles Yu fights anti-Asian hate and Hollywood stereotypes in his award-winning novel

Charles Yu, the National Book Award-winning author of 'Interior Chinatown,' joins the L.A. Times Book Club in a chat with film critic Justin Chang. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-05-19 14:00:51 UTC ]
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Librarians fighting 'exorbitant' e-book pricing hope for CMA action

Librarians fighting the “exorbitant” pricing and licensing of academic e-books claim others are afraid of speaking out about the subject and are hoping the Competitions & Marketing Authority (CMA) will take action. Continue reading at The Bookseller

[ The Bookseller | 2021-05-11 20:10:02 UTC ]
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