How Bloomberg is fighting to reclaim homepage traffic

Publishers are grappling with a decline in home page traffic. Bloomberg Media seems to have found a remedy, though. When it relaunched its tech vertical, rather than implementing the traditional infinite scroll of articles, Bloomberg Media decided to send people to the vertical’s homepage. The experiment seems to be paying off: the homepage is getting seven times more page views than it was before, and page views per visit are up 28 percent. “We got people more engaged by exposing them to not one article that’s probably the wrong one, but a bevy of articles,” Bloomberg global head of digital M. Scott Havens said. The post How Bloomberg is fighting to reclaim homepage traffic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-24 00:00:00 UTC ]
News tagged with: #bloomberg media #send people #page views #scott havens

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Librarians fighting 'exorbitant' e-book pricing hope for CMA action

Librarians fighting the “exorbitant” pricing and licensing of academic e-books claim others are afraid of speaking out about the subject and are hoping the Competitions & Marketing Authority (CMA) will take action. Continue reading at The Bookseller

[ The Bookseller | 2021-05-11 20:10:02 UTC ]
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The Miami Herald, The Appeal, and media unions’ ongoing fight

On Saturday, the newspaper publisher McClatchy tweeted a happy early Mother’s Day to all the moms in the company. “We are proud to support you with our new paid parental leave,” the tweet read. “While still in the process of reaching agreements with some of our guilds, we look forward to the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-05-11 12:32:25 UTC ]
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DisneyMustPay: authors form task force to fight for missing payments

Coalition of author groups call for Disney to pay outstanding royalties owed to writers of novels and comics including Star Wars, Alien and Buffy the Vampire Slayer series it now ownsA task force made up of science fiction and fantasy, romance, crime and horror authors has been formed in an... Continue reading at The Guardian

[ The Guardian | 2021-04-28 17:07:11 UTC ]
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Lagardère Shareholder Fight Appears Headed to Resolution

A proxy battle over the control of Lagardère, the parent company of Hachette Livre, appears headed to a resolution, with Arnaud Lagardère willing to give up some of his family's power of the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-26 04:00:00 UTC ]
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Brittany Higgins' memoir will join a powerful Australian collection reclaiming women's stories of trauma. Here are four

Brittany Higgins' forthcoming memoir will allow her to tell her story in her own words. She'll join a group of strong women who've done just that. Continue reading at The Conversation

[ The Conversation | 2021-04-15 03:00:00 UTC ]
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In Gabriela Garcia’s ‘Of Women and Salt,’ five generations of mothers and daughters fight to stay afloat

Her debut stretches from 1866 Cuba to the present-day United States, chronicling traumas both experienced and inherited. Continue reading at The Washington Post

[ The Washington Post | 2021-03-30 08:29:10 UTC ]
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A Quest to Reclaim a Family Home Unearths a Past Buried by the Holocaust

In “Plunder,” a memoir by Menachem Kaiser, the author tries to repossess a building owned by his grandfather before the war and discovers a history he knew nothing about. Continue reading at The New York Times

[ The New York Times | 2021-03-16 09:00:06 UTC ]
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Luvvie Ajayi Jones wrote the book on fighting fears, but she still has some of her own

“Life doesn’t stop popping up things that are scary,” says the author of “Professional Troublemaker.” Continue reading at The Washington Post

[ The Washington Post | 2021-03-08 14:00:00 UTC ]
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Congressman and Others Vow to Fight Amazon, Monopolies

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[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
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Panel Mania: Monumental: Oscar Dunn and His Radical Fight In Reconstruction Louisiana

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[ Publishers Weekly | 2021-02-03 05:00:00 UTC ]
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School Libraries and Their Fight Against Fake News

A school librarian talks about how he teaches students to think critically about fake news on the internet. Continue reading at Book Riot

[ Book Riot | 2021-01-25 11:30:00 UTC ]
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The information warriors fighting 'robot zombie army' of coronavirus sceptics

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[ The Guardian | 2021-01-25 07:00:08 UTC ]
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‘They’ve stolen our history’: Why one designer has been fighting for inclusion for 50 years

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[ Fast Company | 2020-12-17 08:00:08 UTC ]
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William Collins wins five-way fight for Marçal's feminist economic exposé

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[ The Bookseller | 2020-11-19 00:41:42 UTC ]
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Abraham Lincoln and John Brown: Imperfect heroes of the fight to end slavery

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[ The Washington Post | 2020-10-23 12:00:00 UTC ]
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‘Reclaiming Her Time’ is a Maxine Waters biography with as much panache as its subject

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[ The Washington Post | 2020-10-20 13:07:36 UTC ]
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Qataris Enter Fight Over Lagardere's Board

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[ Publishers Weekly | 2020-09-23 04:00:00 UTC ]
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Pan Mac wins four-publisher fight for Payne

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[ The Bookseller | 2020-09-16 08:41:04 UTC ]
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Virago wins six-publisher fight for Grush's untold space story

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[ The Bookseller | 2020-09-08 06:21:34 UTC ]
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