Publishers are grappling with a decline in home page traffic. Bloomberg Media seems to have found a remedy, though. When it relaunched its tech vertical, rather than implementing the traditional infinite scroll of articles, Bloomberg Media decided to send people to the vertical’s homepage. The experiment seems to be paying off: the homepage is getting seven times more page views than it was before, and page views per visit are up 28 percent. “We got people more engaged by exposing them to not one article that’s probably the wrong one, but a bevy of articles,” Bloomberg global head of digital M. Scott Havens said. The post How Bloomberg is fighting to reclaim homepage traffic appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-01-24 00:00:00 UTC ]
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The company posted its strong rebuttal of a disturbing Bloomberg exposé. Bloomberg Businessweek this morning published a bombshell story that had all the juicy elements: spying, tech giants, foreign intrigue. According to the report, tiny microchips were found hidden on servers sold to top tech... Continue reading at Fast Company
[ Fast Company | 2018-10-04 00:00:00 UTC ]
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Facebook’s chief executive, Mark Zuckerberg, published a roughly 3,300-word blog post cataloging the steps the company has taken to prevent a repeat of the 2016 manipulation. Continue reading at The New York Times
[ The New York Times | 2018-09-13 00:00:00 UTC ]
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Toronto Star reporter Daniel Dale is contradicting President Trump’s claims that Bloomberg journalists leaked off the record comments on NAFTA negotiations. Trump had told Bloomberg reporters in an interview that he wasn’t going to compromise with Canada. The remarks weren’t part of the... Continue reading at Slate
[ Slate | 2018-09-02 00:00:00 UTC ]
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Heavyweight Curtis Harper was on his way to a forgettable career in boxing before he decided Friday night to leave a lasting memory. Harper, with FS1 cameras rolling in Minneapolis, touched gloves with scheduled opponent Efe Ajagba, heard the first bell and promptly walked out under the ropes... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-26 00:00:00 UTC ]
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Months after President Donald Trump's lawyers slapped Macmillan with a cease-and-desist letter in advance of the publication of Michael Wolff's 'Fire and Fury,' the president has done the same to Simon & Schuster and Omarosa Manigault Newman's 'Unhinged.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
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In “A Prayer Before Dawn,” director Jean-Stéphane Sauvaire and screenwriters Jonathan Hirschbein and Nick Saltrese (adapting the memoir by Billy Moore) effectively eschew narrative convention to tell this harrowing story of a meth-addicted Brit scraping by in Bangkok as an underground boxer who’s... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-09 00:00:00 UTC ]
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The financial news publisher's new display ad can be customized on the fly based on how viewers respond to them. The post Bloomberg Media takes a stab at overhauling the display ad appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-27 00:00:00 UTC ]
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Fight Club author Chuck Palahniuk has said he may be forced to sell his house in order to stay afloat after an accountant at his literary agency was arrested for embezzling $3.4m (£2.5m) from the company. Continue reading at The Bookseller
[ The Bookseller | 2018-07-21 00:00:00 UTC ]
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Despite his own struggles being Jewish in Soviet Russia, journalist Arkady Polishchuk risked his life to speak out against the brutal mistreatment of Christians, as told in his memoir ‘Dancing on Thin Ice.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-11 00:00:00 UTC ]
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Princeton University Press announces its PUP Audio division with four frontlist titles for the fall. And Penguin Random House Ireland partners with the charity Fighting Words on a student anthology. The post Industry Notes: Princeton Press Opens Audio Division; PRH Ireland Supports Fighting... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-10 00:00:00 UTC ]
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For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have undergone layoffs. The ever-growing threat of a simple algorithm change continues to loom over publishers, but Parse.ly's latest traffic report has a... Continue reading at AdWeek
[ AdWeek | 2018-06-09 00:00:00 UTC ]
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Fight Club author Chuck Palahniuk has described himself as being "close to broke" after an accountant at his literary agency was arrested for embezzling $3.4m (£2.5m) from the company. Continue reading at The Bookseller
[ The Bookseller | 2018-05-31 00:00:00 UTC ]
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For the first time, researchers will be able to access Facebook's data and publish their findings without pre-approval from the company. Continue reading at Wired
[ Wired | 2018-05-29 00:00:00 UTC ]
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Chartbeat is publishing new data today that shows that more mobile readers are coming to publishers’ sites and apps directly than from social. The post In the post-Facebook era, publishers see increase in direct traffic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-29 00:00:00 UTC ]
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Philip Jones reacts to David Leonhardt's piece on the "death of Barnes & Noble". Continue reading at The Bookseller
[ The Bookseller | 2018-05-11 00:00:00 UTC ]
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Transworld has splashed out six figures on a “near future thriller” set in an America addicted to consumerism, following a “hard-fought” 10-way auction. Continue reading at The Bookseller
[ The Bookseller | 2018-05-05 00:00:00 UTC ]
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The millennial-aimed publisher has cut its editorial output by two-thirds and now measures videos and stories based on time spent rather than view counts. The post After years of chasing Facebook traffic, Mic goes for ‘deliberate distribution’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-25 00:00:00 UTC ]
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After two days of testimony on Capitol Hill, Facebook’s Mark Zuckerberg wants you to know: He’s sorry — really, really sorry — about that Cambridge Analytica thing, and he’s open to some degree of internet regulation. Is he really sorry? If contrition is measured in a willingness to put on a suit... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-12 00:00:00 UTC ]
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Five decades after the assassination of the Rev. Martin Luther King Jr., thousands of people began to gather on the downtown streets of this Southern city and across the country to mourn his death, celebrate his life and rekindle his struggle for economic and social justice. In an echo of King’s... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-04 00:00:00 UTC ]
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The role-playing adventure books sold 20m copies in the 80s, before being eclipsed by video games. Now they’re back with a new story by Charlie Higson, can they captivate the web generation?Ian Livingstone calls it the “five-fingered bookmark”: that grip known to children of the 80s and 90s.... Continue reading at The Guardian
[ The Guardian | 2018-04-04 00:00:00 UTC ]
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