If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To Taking Care of Your Human (6.6 million views) and Dear Kitten (16.5 million views). All the eyeballs mean that the content is popular, but marketers have been curious about whether brand lift can be created without plastering the logo throughout the video or injecting the product into the storyline. Buzzfeed and Purina, however, see no need to insert products to get positive results. According to Nielsen Research presented during Advertising Week, people who saw Dear Kitten were 57 percent more likely to want to buy wet food for their cat compared to a control group. Buzzfeed gm of video Jonathan Perelman said Dear Kitten's success wasn't just because the web is crazy for cats. Rather, the results stem from combining data from previous campaigns to create custom content for specific marketers. Here's exactly what he means by that: Buzzfeed Videos All Have the Same Three Pillars: Emotion, Identity and Information Digital video isn't like traditional storytelling with a narrative arc, so there's no need to think of creating content that way, according to Perelman. Not all pieces need a great story—for example, Dear Kitten is basically a list. "Storytelling is a component, but it's... Continue reading at 'AdWeek'
[ AdWeek | 2014-10-08 00:00:00 UTC ]
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A year after its sale to private equity firm MidOcean Partners, Questex's path forward continues to take shape. The global B2B media and events firm revealed Tuesday that it has acquired a handful of events and digital brands from Informa plc—a move that CEO Paul Miller says aligns with the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-05 19:51:20 UTC ]
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Children’s author Tom Palmer has won the Ruth Rendell Award for his "outstanding" contribution to raising literacy levels in the UK. Continue reading at The Bookseller
[ The Bookseller | 2019-12-05 11:52:33 UTC ]
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Inspired Search & Selection has been named the best small company to work for at the Institute of Recruitment Professionals annual awards. Continue reading at The Bookseller
[ The Bookseller | 2019-11-29 08:19:49 UTC ]
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Virago Modern Classics is publishing two novels by Ann Petry next year, The Street and The Narrows, in a bid to spark "a major reappraisal" of the author's work. Continue reading at The Bookseller
[ The Bookseller | 2019-11-22 08:24:55 UTC ]
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Memoirs and histories share space with true crime and a surprise bestseller: The Mueller Report. Continue reading at The Washington Post
[ The Washington Post | 2019-11-21 14:10:00 UTC ]
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A "musical circus show" based on Pippi Longstocking is in the works, with ABBA's Björn Ulvaeus on board as executive producer, as part of celebrations to mark the 75th anniversary of the children's classic. Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 06:48:24 UTC ]
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The power of the rightwing press has corroded public debate. But we can do more than just complain about itIn February 2016, a few months before the referendum, Donald Tusk published the European Council’s draft plans for renegotiating Britain’s relationship with the EU. David Cameron was... Continue reading at The Guardian
[ The Guardian | 2019-11-15 06:00:01 UTC ]
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The National Centre for Writing in Norwich is relaunching its Escalator Talent Development Scheme, with a special focus this year on writers from working class backgrounds. Continue reading at The Bookseller
[ The Bookseller | 2019-11-15 00:58:56 UTC ]
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Publishers including And Other Stories, Cambridge University Press and HarperCollins are preparing to take part in Work in Publishing Week, a campaign to inspire young people aged 14–24 to pursue a career in publishing. Continue reading at The Bookseller
[ The Bookseller | 2019-11-13 04:20:22 UTC ]
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The Bookseller’s Working Class survey, an analysis of class in the publishing business, has been named Content Piece of the Year at the PPA's Independent Publisher Awards. Continue reading at The Bookseller
[ The Bookseller | 2019-11-11 12:39:47 UTC ]
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The Library of America’s “Joan Didion: The 1960s & 70s” highlights some of the author’s finest writing Continue reading at The Washington Post
[ The Washington Post | 2019-11-07 15:00:00 UTC ]
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Thinking about becoming a bookseller? From hand-selling to music choice, here are a few of the useful skills one new bookseller learned about on the job. Continue reading at Book Riot
[ Book Riot | 2019-11-04 11:38:38 UTC ]
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Unbound is launching an anthology of working class writers from across Ireland, featuring original pieces by Roddy Doyle and Lisa McInerney alongside lesser known authors and edited by Paul McVeigh. Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 02:04:57 UTC ]
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Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
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Like they did with Snapchat in previous years, publishers are still figuring out what works and what doesn't on this latest hot new app. The post What publishers like BuzzFeed, Hearst and Vice are learning from being on TikTok appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-23 04:01:04 UTC ]
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Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
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In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at Advertising Age
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
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When the minds of two creatives come together, it's a beautiful thing: here are eight of Neil Gaiman's works that have been adapted by artists. Continue reading at Book Riot
[ Book Riot | 2019-10-18 10:41:08 UTC ]
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According to new State of the Industry research from Integral Ad Science and Digiday, brand suitability — a term describing a marketer’s desired targeting parameters, including subjective variables like location and demographics — is emerging as a top concern for digital media pros. The post... Continue reading at Digiday
[ Digiday | 2019-10-17 02:26:20 UTC ]
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