Hey Brands, Here Are the Do's and Don't's of Working With BuzzFeed

If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To Taking Care of Your Human (6.6 million views) and Dear Kitten (16.5 million views). All the eyeballs mean that the content is popular, but marketers have been curious about whether brand lift can be created without plastering the logo throughout the video or injecting the product into the storyline. Buzzfeed and Purina, however, see no need to insert products to get positive results. According to Nielsen Research presented during Advertising Week, people who saw Dear Kitten were 57 percent more likely to want to buy wet food for their cat compared to a control group. Buzzfeed gm of video Jonathan Perelman said Dear Kitten's success wasn't just because the web is crazy for cats. Rather, the results stem from combining data from previous campaigns to create custom content for specific marketers. Here's exactly what he means by that: Buzzfeed Videos All Have the Same Three Pillars: Emotion, Identity and Information Digital video isn't like traditional storytelling with a narrative arc, so there's no need to think of creating content that way, according to Perelman. Not all pieces need a great story—for example, Dear Kitten is basically a list. "Storytelling is a component, but it's... Continue reading at 'AdWeek'

[ AdWeek | 2014-10-08 00:00:00 UTC ]
News tagged with: #native advertising #general electric #production company #media company

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Woody Allen’s memoir has been cancelled. (Proof that protest works!)

In a statement, Hachette Book Group has announced that it has cancelled its publication of Woody Allen’s memoir, Apropos of Nothing, which was originally scheduled for release in April 2020. Hachette will return all rights to the author. “The decision to cancel Mr. Allen’s book was a difficult... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-06 20:10:39 UTC ]
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Do Literary Agents Work on Weekends?

Do literary agents work on weekends? If so, is this a better time to submit my query or manuscript? Does it matter what time of day? Find the answers here. The post Do Literary Agents Work on Weekends? by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2020-03-06 19:58:02 UTC ]
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For China's Book Biz Right Now, There's Nothing to Do But Work and Wait

An editor at a Beijing-based publisher describes the Chinese book business in the wake of the coronavirus outbreak. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-06 05:00:00 UTC ]
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Faber unveils new branding

Faber has revealed a redrawn colophon and new word mark as part of work to refresh its visual identity following last year's 90th anniversary Continue reading at The Bookseller

[ The Bookseller | 2020-03-02 06:30:49 UTC ]
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Piatkus to publish on mental wellbeing at work

Piatkus is publishing Gabriella Braun's "wise and humane exploration of workplace psychology". Continue reading at The Bookseller

[ The Bookseller | 2020-02-28 14:53:12 UTC ]
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How to work with someone who isn’t emotionally intelligent

If you ever worked with someone who is volatile, temperamental, moody, or simply grumpy, you will understand the difficulties. Here are ways to cope. Few psychological traits have been celebrated more during the past 20 years than emotional intelligence (EQ). Loosely defined, it’s the ability to... Continue reading at Fast Company

[ Fast Company | 2020-02-28 07:30:37 UTC ]
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‘Temporary’ Is a Debut Novel That Leans Into the Absurdity of How We Work Now

Hilary Leichter’s brisk, wildly imaginative book tracks a young woman’s experiences in 23 jobs, including one on a pirate ship. Continue reading at The New York Times

[ The New York Times | 2020-02-25 17:40:43 UTC ]
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Three Fired Employees Return to Work at Wayne State U Press

The three senior employees recently fired from their jobs at Wayne State University Press have been re-hired, but their attorney is not ruling out litigation against the university for discrimination, retaliation, and due process claims. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-24 05:00:00 UTC ]
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Here are the finalists for the NYPL’s Helen Bernstein Award, which celebrates working journalists.

Since 1988, the New York Public Library’s Helen Bernstein Book Award for Excellence in Journalism has been shining a light on journalists who call attention to vital current events or societal issues. The titles up for consideration this year tackle domestic violence, sexual harassment, mass... Continue reading at Literrary Hub

[ Literrary Hub | 2020-02-21 20:39:14 UTC ]
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Susan Fowler’s Memoir Shows Uber Was an Even Worse Place to Work Than We Thought

The former Uber engineer paints a damning portrait of the culture Travis Kalanick built. Continue reading at Slate

[ Slate | 2020-02-19 21:07:39 UTC ]
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Washington and Franklin: Teamwork that made the new nation work

Edward J. Larson on the collaboration between two men with very different personalities. Continue reading at The Washington Post

[ The Washington Post | 2020-02-13 23:57:03 UTC ]
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Jane Austen, Gritty Educational Reformer of the Working Class

From about 1890 to 1940, a half century of ultra-cheap editions of Jane Austen’s novels aimed explicitly at educating the working poor. Because these ill-printed and shabby versions of her stories never made it into the scholarly libraries that safeguard “important” editions, the hardscrabble... Continue reading at Literrary Hub

[ Literrary Hub | 2020-02-04 09:49:29 UTC ]
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For working-class Americans, disaster is only a misstep away

Nicholas D. Kristof and Sheryl WuDunn tell the stories of those struggling to stay balanced. Continue reading at The Washington Post

[ The Washington Post | 2020-01-31 04:45:27 UTC ]
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Paulo Coelho deletes draft of children’s book he was working on with Kobe Bryant.

This is a sad and simple human gesture in the face of death. Within hours of learning Kobe Bryant had died in a helicopter crash, novelist Paulo Coelho—most famous in the US for his 1988 novel The Alchemist—deleted the draft of a children’s book he had been working on with Bryant. As Coelho to... Continue reading at Literrary Hub

[ Literrary Hub | 2020-01-28 16:12:50 UTC ]
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For many writers, Zora Neale Hurston’s work has been a guiding light. Now there’s even more to read.

Sixty years after the legendary African American author’s death in relative obscurity, a new collection of short fiction has arrived. Continue reading at The Washington Post

[ The Washington Post | 2020-01-16 13:00:00 UTC ]
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How MyLondon Built a Hyperlocal News Brand From the Ground Up

When news publisher Reach plc launched a new title in December 2018, it was in many ways starting from scratch. Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-07 17:45:53 UTC ]
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How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
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Harrogate's author exclusion clause branded 'predatory' by rivals

Theakston Old Peculier Crime Writing Festival has expanded its author exclusion clause, banning special guest authors from appearing at other crime festivals, according to crime fiction event CrimeFest. Continue reading at The Bookseller

[ The Bookseller | 2019-12-20 06:06:55 UTC ]
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‘A silent assassin’: Brand safety tags slow publisher sites

"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-12-19 05:00:20 UTC ]
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