If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To Taking Care of Your Human (6.6 million views) and Dear Kitten (16.5 million views). All the eyeballs mean that the content is popular, but marketers have been curious about whether brand lift can be created without plastering the logo throughout the video or injecting the product into the storyline. Buzzfeed and Purina, however, see no need to insert products to get positive results. According to Nielsen Research presented during Advertising Week, people who saw Dear Kitten were 57 percent more likely to want to buy wet food for their cat compared to a control group. Buzzfeed gm of video Jonathan Perelman said Dear Kitten's success wasn't just because the web is crazy for cats. Rather, the results stem from combining data from previous campaigns to create custom content for specific marketers. Here's exactly what he means by that: Buzzfeed Videos All Have the Same Three Pillars: Emotion, Identity and Information Digital video isn't like traditional storytelling with a narrative arc, so there's no need to think of creating content that way, according to Perelman. Not all pieces need a great story—for example, Dear Kitten is basically a list. "Storytelling is a component, but it's... Continue reading at 'AdWeek'
[ AdWeek | 2014-10-08 00:00:00 UTC ]
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Pushkin Press is to publish When We Cease to Understand the World by Chilean author Benjamín Labatut, translated by Adrian Nathan West. Continue reading at The Bookseller
[ The Bookseller | 2020-06-05 03:43:53 UTC ]
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The Wilbur & Niso Smith Foundation has announced the shortlist for the Best Unpublished Manuscript category in the Wilbur Smith Adventure Writing Prize. Continue reading at The Bookseller
[ The Bookseller | 2020-05-28 03:59:23 UTC ]
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"Harry Potter" author J.K. Rowling is releasing her new book, "The Ickabog," in free online installments. The first two chapters are out now. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-05-26 19:33:57 UTC ]
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At the beginning of 2020, well before my debut novel was published, I was invited to an evening soiree in Glasgow’s Mitchell Library – a kind of preview event for authors performing at a well-known literary festival. I changed quickly in the toilet at the car salesroom I worked in and navigated... Continue reading at The Bookseller
[ The Bookseller | 2020-05-15 16:53:37 UTC ]
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Clean Prose, the London-based writers' co-working space, has announced it is to close as a result of "social distancing and the economic downturn" caused by the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-05-11 07:15:50 UTC ]
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The investigative journalist Mark Schoofs, a Pulitzer Prize winner, returns to the site after having set up its investigative unit in 2014. Continue reading at The New York Times
[ The New York Times | 2020-05-05 18:05:38 UTC ]
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Sales increased to $75.5 billion in the second quarter at Amazon, even as it acknowledged that the surge in demand forced it to prioritize essential items such as household staples and "dampened demand" for non-essential products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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The days in quarantine would all blend together if it weren’t for Tuesday, which is the day new books hit the (now metaphorical) shelves. Here are a few of the titles dropping today. You can get them from your local indie and/or Bookshop (which, by the way, has now raised over one million... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-28 13:57:38 UTC ]
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HQ has bagged a second book by comedian Katy Brand, billed as part manifesto, part celebration of Mary Poppins. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 12:45:31 UTC ]
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Wright’s debut reads like a “how to” book that thousands of K Street connivers and Wall Street warriors won’t want Americans to see. Continue reading at The Washington Post
[ The Washington Post | 2020-04-18 11:00:00 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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For the first time, a spate of new and forthcoming titles written by people with disabilities across the United States suggests that the publishing industry may finally be amplifying their voices and stories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
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For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn... Continue reading at Digiday
[ Digiday | 2020-03-31 04:00:00 UTC ]
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The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek
[ AdWeek | 2020-03-27 14:55:42 UTC ]
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In today’s episode, Maris Kreizman speaks with debut author Hilary Leichter about her recent novel, Temporary, the story of one woman’s struggle for steadiness and happiness under late capitalism, a subject more relevant than ever. From the episode: “The book is about a woman who works as a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-26 18:55:28 UTC ]
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There’s been a rapid rise in submissions from would-be authors since the coronavirus outbreak. If you’re dusting off your manuscript, here are some things to keep in mindIf you’re one of those people who always said they would write a novel if only they had the time: this is your moment. As more... Continue reading at The Guardian
[ The Guardian | 2020-03-26 16:00:31 UTC ]
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The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 01:18:09 UTC ]
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At the coronavirus outbreak reshapes our industry, The Bookseller is inviting staff members from across the book trade to share their experiences of working during the coronavirus outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-03-24 12:47:26 UTC ]
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Penguin Business will publish Cate Sevilla's guide to working titled How to Work Without Losing Your Mind. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 19:49:13 UTC ]
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Academic houses including Wiley, Oxford University Press and Cambridge University Press have this week been sending employees home to work remotely, in the same way as their trade counterparts. Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 11:25:26 UTC ]
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