Hey Brands, Here Are the Do's and Don't's of Working With BuzzFeed

If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To Taking Care of Your Human (6.6 million views) and Dear Kitten (16.5 million views). All the eyeballs mean that the content is popular, but marketers have been curious about whether brand lift can be created without plastering the logo throughout the video or injecting the product into the storyline. Buzzfeed and Purina, however, see no need to insert products to get positive results. According to Nielsen Research presented during Advertising Week, people who saw Dear Kitten were 57 percent more likely to want to buy wet food for their cat compared to a control group. Buzzfeed gm of video Jonathan Perelman said Dear Kitten's success wasn't just because the web is crazy for cats. Rather, the results stem from combining data from previous campaigns to create custom content for specific marketers. Here's exactly what he means by that: Buzzfeed Videos All Have the Same Three Pillars: Emotion, Identity and Information Digital video isn't like traditional storytelling with a narrative arc, so there's no need to think of creating content that way, according to Perelman. Not all pieces need a great story—for example, Dear Kitten is basically a list. "Storytelling is a component, but it's... Continue reading at 'AdWeek'

[ AdWeek | 2014-10-08 00:00:00 UTC ]
News tagged with: #native advertising #general electric #production company #media company

Other Publishing stories related to: 'Hey Brands, Here Are the Do's and Don't's of Working With BuzzFeed'

Facebook bans Israeli company, saying it worked to disrupt elections

Facebook Inc. said Thursday it banned an Israeli company that ran an influence campaign aimed at disrupting elections in various countries and has canceled dozens of accounts engaged in spreading disinformation. Nathaniel Gleicher, Facebook’s head of cybersecurity policy, told reporters that... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-16 22:40:00 UTC ]
More news stories like this | News stories tagged with: #disrupt elections #israeli company #disrupting elections #canceled dozens #accounts engaged #spreading disinformation #nathaniel gleicher #cybersecurity policy #told reporters

Facebook bans Israeli company, saying it worked to disrupt elections

“Brand Power” Is Not a Myth for Magazine Publishers

Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw play out between each conference and in the days following. First was The Social Shake-Up, a sister brand of Folio:’s for social media practitioners.... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-16 16:54:43 UTC ]
More news stories like this | News stories tagged with: #test kitchen #declining steadily

The Ozone Project woos brands as agencies hold back

Touted just under 12 months ago, the joint digital display-ad sales platform operated by four major news publishers is now up and running. So, what's the early prognosis? Continue reading at Media Week

[ Media Week | 2019-05-14 13:17:02 UTC ]
More news stories like this |

Time to work together, Academic Book Trade Conference told

The academic book trade must “work together in these turbulent times”, in the face of Brexit, political turmoil and the impact of the Teaching Excellence Framework, the Academic Book Trade Conference was told. Continue reading at The Bookseller

[ The Bookseller | 2019-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #turbulent times

This is a visualization exercise that actually works, according to neuroscience

Many self-help books and gurus tout visualization as the key to their success. Is it effective? A neuroscientist says yes, provided that you harness your brain appropriately. I’m a big believer in the power of creating a visual “action board.” Doing so can prime your brain to grasp... Continue reading at Fast Company

[ Fast Company | 2019-05-09 00:00:00 UTC ]
More news stories like this |

What I needed as a working-class writer

There’s a lot of debate about diversity in publishing—but how exactly can working class writers overcome the barriers? Kia Abdullah offers five tools that made a difference for her. Continue reading at The Bookseller

[ The Bookseller | 2019-05-09 00:00:00 UTC ]
More news stories like this |

Lion Forge, Oni Press Merge Under Polarity Pop Culture Brand

Indie comics publishers Lion Forge and Oni Press will merge under the majority ownership of Polarity, a newly formed media entertainment entity launched by Lion Forge cofounder Dave Steward II in 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lion forge #oni press

‘SpongeBob SquarePants’ game show for super fans is in the works

Calling all “SpongeBob SquarePants” super fans: It’s game time. Viacom Digital Studios is creating a game show based on the popular animated series, the company announced Monday. The “SpongeBob Smarty Pants Game Show” will debut later this year on Facebook and the SpongeBob-branded YouTube... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spongebob squarepants

Richard Charkin: Reflections on Publishing Association Work

Richard Charkin looks back at his four decades with the UK's Publishers Association and the many book publishing issues the PA dealt with. The post Richard Charkin: Reflections on Publishing Association Work appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #richard charkin #publishers association

Cornerstone unveils branded piano for James' The Mister

Cornerstone has unveiled E L James’ The Mister with a colourful publicity campaign including a “Superfan Sleepover” and a pop-up branded piano in Sloane Square with a female pianist. Continue reading at The Bookseller

[ The Bookseller | 2019-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sloane square

Pickled Pepper Books looks to franchise bookstore brand

North London-based children’s bookshop Pickled Pepper Books is looking to franchise its brand, with owner Urmi Merchant saying he made the decision after a Waterstones branch opened in the area. Continue reading at The Bookseller

[ The Bookseller | 2019-04-16 00:00:00 UTC ]
More news stories like this |

Gen Z doesn’t want to buy your brand, they want to join it

Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent a brand or agency, that should give you pause for thought. Gen Z will make up 40 percent of all consumers by 2020. As this generation of digital natives has been building... Continue reading at Advertising Age

[ Advertising Age | 2019-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #making room #digital experience #digital experiences

Rigoberto González on how his latest work, 'The Book of Ruin,' gives voice to nature

Rigoberto González’s recent book of poetry, "The Book of Ruin," has a dark core. “It’s an apocalyptic narrative,” González tells The Times in a video interview. “I’m imagining the end of the world: climate change, all of the different damage that we’ve done to this world. I’m exploring the ways... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest work #video interview #climate change

Acorn Intelligence’s 5 top tips for winning with sponsored brands

Acorn Intelligence's co-founder Ross Caveille shares his top tips for working successfully with sponsored brands. Continue reading at The Bookseller

[ The Bookseller | 2019-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top tips

The Rundown: Brand licensing shows promise for few publishers

BuzzFeed is one of few digital publishers to gain significant traction in brand licensing. The post The Rundown: Brand licensing shows promise for few publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #publishers appeared #brand licensing

Printed Matter's LA Art Book Fair returns to the Geffen at MOCA with artist-made works

If you're a book lover with a soft spot for visual art, you might want to plan a trip to the Geffen Contemporary at MOCA this weekend, where the 2019 LA Art Book Fair will be taking over the Little Tokyo museum. The annual book fair, first held in Los Angeles in 2013, is a celebration of artists’... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book lover

PRH Children’s hires Alex Moyet as brand director

Alex Moyet, formerly senior marketing manager at Activision, has joined Penguin Random House (PRH) Children’s as brand director. Continue reading at The Bookseller

[ The Bookseller | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh children #brand director

Putting Faith to Work: Books Address Poverty and Hunger

Four forthcoming titles from religion publishers combine faith with activism against homelessness, poverty, and hunger. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forthcoming titles

Rowling backs Killer Women's BAME and working class support scheme

Female crime writing group Killer Women is launching a scheme to support emerging authors from BAME and working-class backgrounds, endorsed by J K Rowling, Ann Cleeves, Val McDermid and Martina Cole. Continue reading at The Bookseller

[ The Bookseller | 2019-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ann cleeves #val mcdermid #martina cole