Here’s How the IAB’s NewFronts Work

Like so many things this year, the 2020 Digital Content NewFronts are going to look different. The biggest change: how they're produced. Instead of four daily in-person presentations that would have ad buyers, content producers and the media running from location to location across Manhattan, the events are now virtual. Second, also due to the... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-22 11:00:36 UTC ]
News tagged with: #biggest change #ad buyers #content producers #digital content

Other Publishing stories related to: 'Here’s How the IAB’s NewFronts Work'


Sponsored Content is the Holy Grail of Digital Publishing. But Does it Work?

In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as & ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #digital publishing #holy grail


BBC's James Harding to newspaper publishers: let's work together

Corporation's news executive seeks local journalism deal with press owners, saying differences have been 'overdone'James Harding, the BBC's director of news and current affairs, opened a conference on local journalism today by arguing that the differences between the corporation and newspaper... Continue reading at The Guardian

[ The Guardian | 2014-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest audiences #northern ireland #powerful people #public services


#Hashtag book titles trend is a gimmick that works  for now

From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences,... Continue reading at The Guardian

[ The Guardian | 2014-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cat video #harry potter #fifty shades ##girlboss


Working-class fiction has been written out of publishing

Everyone is the poorer for publishers' widespread assumption that nobody wants to read about this part of societyI have spent the last 25 years selling and then publishing books, so I read with interest Melvyn Bragg's recent comments on working-class characters in fiction being stereotyped and... Continue reading at The Guardian

[ The Guardian | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing books #recent comments #working class


Sales up 7% at The Works

The Works has seen a 7% boost in sales following unprecedented growth in its e-commerce arm.... Continue reading at The Bookseller

[ The Bookseller | 2014-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #7% boost


Open Road Launches Series for Controversial Works

Forbidden Bookshelf, a series devoted to "resurrecting books that focused on issues and events that are too often left in the dark," kicks off June 10. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
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Books, Toys Still Work Together for Specialty Outlets

Since the demise of Noodle Kidoodle and Zany Brainy in the early 2000s, specialty “book-and-toy” stores have maintained a low profile. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early 2000s #low profile


Russell Brand at work on children's books

Russell Brand is writing a series of books aimed at children, with illustrations by Chris Riddell... Continue reading at The Bookseller

[ The Bookseller | 2014-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books aimed #russell brand #chris riddell


Saudi book fair bans 'blasphemous' Mahmoud Darwish works after protest

Removal of books by revered Palestinian poet from Riyadh publishing event is condemned by PEN as censorshipThe removal of works by the esteemed Palestinian poet Mahmoud Darwish from a major book fair in Saudi Arabia for reportedly containing "blasphemous passages" has drawn widespread... Continue reading at The Guardian

[ The Guardian | 2014-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free access #women authors


Characters struggle for sleep in new literary works

Both acclaimed author Karen Russell's new novella 'Sleep Donation' and debut author Kenneth Calhoun's novel 'Black Moon' take place in a future world where sleep problems abound. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #characters struggle #literary works


Boot Up: free the river!, 'real work', GS5 rumours v reality, and more

Plus Douglas Adams on advertising, 'paper' currencies, Acer on Windows Phone, and moreA quick burst of 8 links for you to chew over, as picked by the Technology teamRiver level data must be open >> Climate Code FoundationNick Barnes has seen his home flooded for the second time in a month:... Continue reading at The Guardian

[ The Guardian | 2014-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #@gdntech


Touting Their Digital Chops, Old Media Invade NewFronts

This year's NewFronts could be confused for OldFronts.Along with the NewFronts' six founding partners -- DigitasLBi, AOL, Yahoo, Hulu, Microsoft and Google -- the official 2014 lineup will again increase the presence of traditional media companies, with Time Inc. and The New York Times joining... Continue reading at Advertising Age

[ Advertising Age | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #national geographic #big player #digital video #print magazine #print brands


2014 TV Upfront and Digital NewFront Calendar

TV networks are gearing up for their flashy presentations, which represnt the kick-off to negotiations with advertisers over fall prime-time programming.As has been the case over the past several years, plenty of other digital media companies and publishers are also vyying for marketers' TV... Continue reading at Advertising Age

[ Advertising Age | 2014-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv networks #tv budgets #handy calendar #media company


Microsoft working on Kindle-like Xbox reading app for Windows 8

Microsoft's getting ready to follow Amazon, Apple, and Google into the reading game with an app for Windows to peruse ebooks, magazines, and comics. The new app appears be part of Microsoft's cross-platform Xbox entertainment services, which currently include Xbox Music and Video. Microsoft... Continue reading at PC World

[ PC World | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #job listing


IAB To Advertisers: Time to Step Up Your Mobile Game

The Interactive Advertising Bureau primarily exists to help grow the pie of digital advertising dollars. So, as it kicks off its annual leadership meeting this week, it's focusing on where that growth is expected to occur: mobile.Today, the IAB -- along with a group of publishers including AOL,... Continue reading at Advertising Age

[ Advertising Age | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #ad agencies


New IAB Chairman Takes Industry to Task

Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB... Continue reading at AdWeek

[ AdWeek | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told adweek #ad exchanges #inventory suppliers #employ click- #valueless nuisance #overworked 24-year- #media planner #adirty secret #drug dealers #people taking


New IAB Chairman Takes Agencies to Task

Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB... Continue reading at AdWeek

[ AdWeek | 2014-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told adweek #ad exchanges #inventory suppliers #employ click- #valueless nuisance #overworked 24-year- #media planner #adirty secret #drug dealers #people taking


Eminent scientist Lewis Wolpert sorry for using others' work

Leading biologist and author regrets 'careless' inclusion of unattributed work in his acclaimed 2011 book on ageingProfessor Lewis Wolpert, the eminent developmental biologist and author, has admitted incorporating unattributed text from a variety of sources in his recent popular science... Continue reading at The Guardian

[ The Guardian | 2014-01-19 00:00:00 UTC ]
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Shia LaBeouf admits Daniel Clowes' uncredited work was 'inspiration'

Actor Shia LaBeouf posted the short film he directed, "HowardCantour.com," online Monday. Hours after, comic book fans began noticing the work bore a resemblance to Daniel Clowes' "Justin M. Damiano."Actor Shia LaBeouf posted the short film he directed and screened at Cannes,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-12-17 00:00:00 UTC ]
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Lindsay Lohan reportedly at work on a book about her life

Lindsay Lohan now has a literary agent, according to TMZ. And where a literary agent with celebrity clients goes, book deals tend to follow.Lindsay Lohan now has a literary agent, according to TMZ. And where a literary agent with celebrity clients goes, book deals tend to follow. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agent