Here’s How the IAB’s NewFronts Work

Like so many things this year, the 2020 Digital Content NewFronts are going to look different. The biggest change: how they're produced. Instead of four daily in-person presentations that would have ad buyers, content producers and the media running from location to location across Manhattan, the events are now virtual. Second, also due to the... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-22 11:00:36 UTC ]
News tagged with: #biggest change #ad buyers #content producers #digital content

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Joan Didion documentary is in the works

Didion's nephew Griffin Dunne turned to Kickstarter to fund the film and it's already passed its goal. Didion's work 'The Year of Magical Thinking' won the National Book Award for nonfiction. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-24 00:00:00 UTC ]
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BuzzFeed to Join IAB's Advertising Elite

BuzzFeed is being bumped up to the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also join the Interactive Advertising Bureau (IAB) board later this year. BuzzFeed president Greg... Continue reading at AdWeek

[ AdWeek | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #tech companies #ad platforms #business operations


In the Name of Content Marketing, Leo Burnett to Share Client Work With Huffington Post

The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age

[ Advertising Age | 2014-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announce monday #in-house team #produce content #ad agency


AmazonCrossing to Spotlight Finnish Works

AmazonCrossing, the translation imprint of Amazon Publishing, announced a commitment to publish Finnish crime fiction in English through 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #translation imprint #amazon publishing


Hey Brands, Here Are the Do's and Don't's of Working With BuzzFeed

If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To... Continue reading at AdWeek

[ AdWeek | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #general electric #production company #media company


Want to work at a bookstore in Scotland? This residency may be for you

Through the Open Book Residency, members of the public are invited to come work in a bookstore in Wigtown, Scotland, for several weeks. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-07 00:00:00 UTC ]
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In Shift, IAB to Grant Ad-Tech Companies Full Membership

The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on... Continue reading at Advertising Age

[ Advertising Age | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #patrick dolan #digital publishers #long ago #ad prices #short period


4 ways magazines are making video work

For traditional publishers, creating video efficiently without stepping on brand toes is a tricky process. The post 4 ways magazines are making video work appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers


Margaret Atwood's new work will remain unseen for a century

Novelist says it is 'delicious' to be first contributor to the Future Library, which will compile 100 texts for publication in 2114Depending on perspective, it is an author's dream or nightmare: Margaret Atwood will never know what readers think of the piece of fiction she is currently working... Continue reading at The Guardian

[ The Guardian | 2014-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #margaret atwood #future library


What is it like to work at an independent bookstore?

Apparently all customers believe the book they're looking for has a blue cover and some will tell you that if you haven't read every book in the store, 'you're not very good at your job.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstore


Holt, Seven Stories Sign Comics Works on Snowden, NSA

Comics can wed different parts of a story together and really show things in ways prose can’t,” said Riva Hocherman, an editor at Metropolitan Books (an imprint of Holt), about "Verax," a forthcoming work of graphic nonfiction that tackles the history of the National Security Agency’s electronic... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #metropolitan books #graphic nonfiction


Mark Nepo: Doing Soul Work

It doesn’t hurt to be endorsed by Oprah: After she smiled on him, inspirational philosopher and poet Mark Nepo’s 2000 book hit #1 on the 'Times' list. Nepo talked with PW about his newest, 'The Endless Practice: Becoming Who You Were Born to Be,' before joining Oprah’s The Life You Want tour... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joining oprah #mark nepo #soul work #inspirational philosopher #nepo talked #endless practice


PW Talks with Mark Nepo: Doing Soul Work

It doesn’t hurt to be endorsed by Oprah: After she smiled on him, inspirational philosopher and poet Mark Nepo’s 2000 book hit #1 on the 'Times' list. Nepo talked with PW about his newest, 'The Endless Practice: Becoming Who You Were Born to Be,' before joining Oprah’s The Life You Want tour... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joining oprah #mark nepo #soul work #inspirational philosopher #nepo talked #endless practice


How’s Marvel Now Working Out?

Since launching a major revamp of their line more than two years ago, Marvel has had mixed success with their Marvel NOW! titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major revamp


Facebook’s Plan to Make Apps Work Like Webpages Gathers Momentum

Facebook says that hundreds of online companies have adopted its plan to let mobile apps operate more like the world wide web, seamlessly linking together in much the same way that pages do inside your web browser. According to Facebook’s Vijay Shankar, these companies have published over 3... Continue reading at Wired

[ Wired | 2014-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online companies #web browser


How Data and Editorial Teams Can Work Together

For publishers today, data has become the key to competitive advantage. But executing against data has traditionally been a challenge. Only in recent years has the publishing industry invested in the technology required to make sense of data's complexity and volume. It speaks to a culture shift,... Continue reading at Advertising Age

[ Advertising Age | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #drive traffic #online activity


Asus Transformer Pad TF103C review: This hybrid is better for fun than work

I enjoyed the Windows-based Transformer Book T100 I tested a few months ago, so I was excited to see how its Android-powered sibling would stack up. The engineers at Asus engineers have now proven themselves to be pros at designing 2-in-1 tablet/laptop hybrids running in both Windows and Android... Continue reading at PC World

[ PC World | 2014-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months ago #ve chosen


Kindle Unlimited: Who will it work for?

There are some pretty big gaps in Amazon's new Kindle Unlimited ebook subscription service. But for some customers it will have appeal. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle unlimited


J.K. Rowling reveals six new Cormoran Strike books are in the works

Rowling's detective series, written under the pen name Robert Galbraith, will eventually outnumber the 'Harry Potter' series Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rowling reveals #detective series #robert galbraith #eventually outnumber #harry potter


Angry Nerd: Why Guardians of the Galaxy Works Where Spider-Man Fails Hard

Is it too much to ask for a comic book flick that doesn't rely on three crappy prequels for the plot to make sense? Let's lose the complicated, interwoven storylines and focus on quality standalone films. Angry Nerd explains why Marvel's new Guardians of the Galaxy gets it just right. Continue reading at Wired

[ Wired | 2014-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #angry nerd #make sense