Like so many things this year, the 2020 Digital Content NewFronts are going to look different. The biggest change: how they're produced. Instead of four daily in-person presentations that would have ad buyers, content producers and the media running from location to location across Manhattan, the events are now virtual. Second, also due to the... Continue reading at 'AdWeek'
[ AdWeek | 2020-06-22 11:00:36 UTC ]
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DAY 1NEWFRONTS FATIGUE SET IN EARLY, after the annual two-week showcase for digital video began with a two-hour pitch to advertisers by The New York Times. The Times paraded out its journalists the way other digital publishers might tout their social influencers as #NewFronts became a trending... Continue reading at Advertising Age
[ Advertising Age | 2017-05-05 00:00:00 UTC ]
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She's the daughter of a billionaire family who married into another billionaire family and she's made millions selling merchandise branded with her name. So what could Ivanka Trump teach America's millions of way-less-privileged working women? Trump's latest book, Women Who Work: Rewriting the... Continue reading at Stuff
[ Stuff | 2017-05-04 00:00:00 UTC ]
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It took about 30 seconds after the opening montage at Cond Nast's NewFronts presentation on Tuesday for the publisher to take advantage of the mess in digital media."Fake news, alternatives facts, fraud, non-brand-safe content," chief business officer Jim Norton told the crowd at Cipriani 25 in... Continue reading at Advertising Age
[ Advertising Age | 2017-05-03 00:00:00 UTC ]
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One theme of this year's NewFronts: publishers pitching themselves as the "brand-safe" alternatives to YouTube and Facebook. The post NewFronts publishers see an opening with recent YouTube, Facebook ad crises appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-01 00:00:00 UTC ]
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It didn't take long to get NewFronts fatigue. The New York Times kicked off the two weeks of presentations with a more-than-two-hour pitch to agency executives and marketers parading its journalists in the way other digital publishers might show off their social influencers.Typically one of the... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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Teaser text IMAGE Editor’s note. — Porter Anderson By Dennis Abrams | @DennisAbrams2 Subhed XXXX The challenges facing children’s book publishing in the Middle East was the topic of a panel discussion held this week at the Sharjah Children’s Reading Festival. Among those addressing the topic was... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-28 00:00:00 UTC ]
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For the Philadelphia-based indie with more than a few surprise bestsellers in its tanks, Quirk's the name and quirk's the game. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
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Other publishers have welcomed Penguin Random House's new stance on paying work experience participants, after it pledged to pay the National Living Wage to 450 candidates every year. Continue reading at The Bookseller
[ The Bookseller | 2017-04-21 00:00:00 UTC ]
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In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive... Continue reading at AdWeek
[ AdWeek | 2017-04-20 00:00:00 UTC ]
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Penguin Random House UK (PRH UK) will now pay its work experience participants the National Living Wage in a bid to make the publishing industry more accessible and diverse. Continue reading at The Bookseller
[ The Bookseller | 2017-04-18 00:00:00 UTC ]
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Novelist who began writing to relieve the stress of her psychiatry job says literary success will not stop her listening to ‘real voices’ in hospitalA bestselling debut novelist who wrote her book in a hospital car park as stress release from her job as a psychiatrist is to return to the NHS.... Continue reading at The Guardian
[ The Guardian | 2017-03-29 00:00:00 UTC ]
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For the first time, Twitter is planning to participate in the Interactive Advertising Bureau's 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens of major digital publishers and platforms... Continue reading at AdWeek
[ AdWeek | 2017-03-16 00:00:00 UTC ]
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For the launch of Joanna Trollope’s 20th novel, Mantle pursued a series of partnerships to reach a new audience, as Pan Macmillan’s communications director Emma Bravo explains. Continue reading at The Bookseller
[ The Bookseller | 2017-03-10 00:00:00 UTC ]
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“The Biggest Loser” trainer and fitness guru Bob Harper is recovering from a serious heart attack he suffered about two weeks ago. Harper was unconscious for two days after he was stricken while working out at a gym in New York City, he told TMZ. A doctor who was working out at the same time did... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-02-28 00:00:00 UTC ]
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TV networks and digital publishers are gearing up for their annual pitches to media buyers and marketers on upcoming programming and ad products, but it appears there will be far fewer glitzy presentations and parties than in years past.Nickelodeon will kick things off in March, but parent... Continue reading at Advertising Age
[ Advertising Age | 2017-02-24 00:00:00 UTC ]
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Novelist Donal Ryan is the latest name forced to seek an income outside books, while children’s writers complain that stars from other media monopolise advancesDespite scoring three bestsellers in five years and a clutch of awards, The Spinning Heart author Donal Ryan has been forced to return... Continue reading at The Guardian
[ The Guardian | 2017-02-07 00:00:00 UTC ]
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Translation rights are increasingly important to academic publishers. Representatives from two of the world’s oldest university presses explain why. The post ‘Opening Up Our Work’: University Presses and Translation Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-25 00:00:00 UTC ]
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In recent months, a lot of ink was spilled to criticize Facebook’s role in the dissemination of news, especially related to the past U.S. presidential election. On Wednesday, the company announced a new suite of initiatives aimed at improving its collaboration with journalists and media... Continue reading at PC World
[ PC World | 2017-01-12 00:00:00 UTC ]
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In a blog post on Wednesday, Facebook laid out a fairly elaborate plan to promote better media reporting and consumption. Called the Facebook Journalism Project, it includes a local news initiative, new storytelling formats and fighting hoaxes, among other items. With the current debate about... Continue reading at AdWeek
[ AdWeek | 2017-01-11 00:00:00 UTC ]
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More than 100 staff of the La Martinière group walked out for an hour in protest over working conditions in the children and young adults book division, according to the French trade publication Livres Hebdo. Continue reading at The Bookseller
[ The Bookseller | 2017-01-06 00:00:00 UTC ]
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