Helping Small Newsrooms With Tutorials for Growing Revenues

I started the year with a problem: small news organizations don’t have enough time to keep their digital publishing and ad sales practices up to date. This is how I started to develop a solution.    At the end of January 2015, I b ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-06-11 00:00:00 UTC ]
News tagged with: #digital publishing

Other Publishing stories related to: 'Helping Small Newsrooms With Tutorials for Growing Revenues'

Big and Small, Old and New: Oxford University Press and Its Israeli Startups

'The world of publishing has evolved one small step and then stopped,' says a digital entrepreneur, one of three whose Israeli startup is collaborating with the venerable Oxford University Press. The post Big and Small, Old and New: Oxford University Press and Its Israeli Startups appeared first... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small step

EveryLibrary, Rosen Publishing Team Up to Help Libraries with ESSA Implementation

The sweeping new federal education law includes major help for school libraries, but school libraries in each state must act quickly to take full advantage. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #school libraries #act quickly #full advantage

Facebook Is Launching New App-Install Ads to Help Developers Find Audiences

Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek

[ AdWeek | 2016-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app-install ads #small number #created equal #campaigns running #in-app purchases

Quartz Said to Near $30 Million in Revenue, Without Clickbait or Standard Ad Units

Many digital media businesses chase readers on the largest scale possible, all the better to attract advertisers that want to spread their messages widely. But big reach comes at a cost -- in quality, in resources -- that isn't always justified by the ad rates online.Unfortunately the niche game... Continue reading at Advertising Age

[ Advertising Age | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big reach #smaller publishers #global economy #thousand impressions #editorial products

Authors Guild Backs 'Small Claims' Copyright Bill

The bill seeks to help copyright owners who do not have the resources to pursue federal copyright claims. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright bill #copyright owners

Publishing can help bridge North-South divide

There is "a lack of awareness within the publishing industry about the rest of the country”, New Writing North c.e.o Claire Malcolm has alleged, whilst making the business case for signing more writers from the north of England. Continue reading at The Bookseller

[ The Bookseller | 2016-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #writing north #claire malcolm #business case

How Brexit is helping shape Business Insider’s Facebook Live strategy

For Business Insider, Facebook Live means more live news and events coverage. The publisher is now doing six live streams per day across its Business Insider, Business Insider UK, Tech Insider and Insider pages. The content, which is overseen by a four-person team, focuses on covering big news... Continue reading at Digiday

[ Digiday | 2016-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider

Small Space, Big Plans at ICRS 2016

Attendance at the International Christian Retail Show, held June 26-29 in Cincinnati, fell 29.5% from last year, but the CBA president revealed a new merchandising plan to help boost Christian retailers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big plans

Publishers need to help foster a love of reading

Publishers need to work harder at creating the need for books as a product, rather than focusing on their brands, delegates to The Bookseller’s Marketing and Publicity Conference have heard. Continue reading at The Bookseller

[ The Bookseller | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #work harder #publicity conference

Did the Mail and Sun help swing the UK towards Brexit?

Years of campaigning by UK newspapers have paid off – but debate rages over whether they reflect or influence public viewsEU referendum – liveDavid Cameron resignsWas it the Sun wot won it? In a text less than an hour after the victory for leave was declared, editor Tony Gallagher told the... Continue reading at The Guardian

[ The Guardian | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk newspapers #debate rages #print media #british newspapers

Nearly 400 Publishers Have Applied for Medium's Plan to Help Them Make Money

In early April, Medium, the platform founded by Ev Williams, made a pitch to the publishing community: come to Medium, and we'll help you make money. There's not a publisher these days that isn't looking for new revenue streams, so it's not surprising that nearly 400 publishers have applied to... Continue reading at Advertising Age

[ Advertising Age | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #beta version #figures provided #entire site #publishing ecosystem

HI-FI Wants to Help Publishers Regain Control of their Mobile Audiences

The "Interest-Driven Network" rolls out TagTopic marketplace in a bid to upend mobile media. The post HI-FI Wants to Help Publishers Regain Control of their Mobile Audiences appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
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As E-book Sales Decline, Digital Fatigue Grows

Limitations of reading devices and "digital fatigue" are cited as causes for the decline in ebook sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading devices #ebook sales

Facebook's rise as news source hits publishers' revenues

Reuters Institute for the Study of Journalism report also finds importance of TV news is waning among young peoplePeople are increasingly heading to social media such as Facebook for news, making it more difficult for publishers to attract and make money from readers, according to an influential... Continue reading at The Guardian

[ The Guardian | 2016-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #digital ads #business models

Rubicon Project Is Helping Publishers Win the Second-Screen With Programmatic Olympic Ads

For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek

[ AdWeek | 2016-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make purchases #mobile devices #weekly basis #financial services #usa today #$1 million #high impact

How FloSports used Facebook to grow paid subscribers by 22 percent

FloSports, which covers niche sports like volleyball and Brazilian jiu-jitsu, grew subscribers by 22 percent after changing up its Facebook content and advertising strategy. The company now puts up nearly 400 videos per month on Facebook and has started targeting users based on characteristics... Continue reading at Digiday

[ Digiday | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook content

Ebook Sales in Germany Up, Revenue Down

Have ebook sales plateaued in Germany? The latest Ebook Quarterly Report from the German Publishers and Booksellers Association indicates lower revenue despite growth in sales volume. The post Ebook Sales in Germany Up, Revenue Down appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales #german publishers #booksellers association

CI4: Dave Barry Still Doesn't Want To Grow Up

The Pulitzer-winning humorist on writing for kids, and the trick to showing kids how reading is "less boring than math." Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dave barry

CI4: Big Presence for Small Presses at Show

Support from presses of all sizes has been key to CI's success, but this year even more small presses than usual will be at the conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small presses #big presence

An Untapped Well for Alternative Revenue

[Sponsored] Folio: and Wright's Media team up for a survey about publishers' willingness to embrace brand licensing as a revenue stream. The post An Untapped Well for Alternative Revenue appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored folio #media team #revenue stream