Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]

Other Publishing stories related to: 'Helping Readers Make Sense of Your Digital Brand Offers'


Digital Book World Focuses on Data and Accessibility

Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #data collection #conference focused #accessible books #publishers association #digital book #book world


How a multitude of Harry headlines helped propel Spare to early sales success

An accidental release of Prince Harry's memoir Spare, five days ahead of schedule, led to round-the-clock coverage of the book and its many revelations. Publishing professionals say the outcome has been highly beneficial for sales. Continue reading at CBC

[ CBC | 2023-01-14 09:00:00 UTC ]
More news stories like this | News stories tagged with: #prince harry #memoir spare #days ahead #publishing professionals #memoir


‘The monarchy’s a laughing stock’: readers react to Prince Harry’s Spare

Views range from sympathy for the Sussexes in light of treatment by royals and tabloids, to regarding them as being ‘as entitled as the others’Prince Harry’s tell-all autobiography has become the UK’s fastest-selling nonfiction book ever. The memoir has been controversial, with Harry making... Continue reading at The Guardian

[ The Guardian | 2023-01-13 12:09:22 UTC ]
More news stories like this | News stories tagged with: #prince harry #royal family #memoir #nonfiction book


How Barnes & Noble transformed its brand from corporate bully to lovable neighborhood bookstore

After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company

[ Fast Company | 2023-01-13 04:30:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #stores planned


Todger, Tiggy, Biro and Spike: A glossary of Harry's Britishisms for 'Spare' readers

If you're reading Prince Harry's memoir 'Spare' and wondering what a biro is, here's a master list of the schools, nicknames and body parts you need to know. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-01-12 00:41:17 UTC ]
More news stories like this | News stories tagged with: #memoir


Media Agencies Call on Marketers to Change Their Digital Strategies

Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek

[ AdWeek | 2023-01-11 13:54:14 UTC ]
More news stories like this | News stories tagged with: #digital strategies #emerging media #digital channels #record levels #digital media


OverDrive: Record Number of Libraries Surpassed One Million Digital Lends in 2022

OverDrive officials said 129 library systems hit the milestone with the Los Angeles Public Library becoming its first library system to surpass 10 million digital circulations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #record number #library system #libraries


Trying to Read More in 2023? These Things Can Help.

From audiobook subscriptions to bullet journals to reading lights, here are some things that can help you meet your 2023 reading goals.- Clare Barnett Continue reading at Book Riot

[ Book Riot | 2023-01-09 11:34:00 UTC ]
More news stories like this | News stories tagged with: #audiobook subscriptions #audiobook


Joyce Meskis, Bookseller Who Defended Readers’ Rights, Dies at 80

Her Denver bookstore, the Tattered Cover, was among the country’s best, and she often found herself in the midst of First Amendment fights. Continue reading at The New York Times

[ The New York Times | 2023-01-07 20:10:30 UTC ]
More news stories like this | News stories tagged with: #joyce meskis #tattered cover #bookseller


The Importance of Beta Readers

Before you publish, consider getting some feedback on your work through beta readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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OverDrive Digital Library Circulation Grew 10% in 2022

The 2022 figures suggest that demand for digital resources in libraries continues to be robust even as the rate of growth slows from pandemic levels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
More news stories like this | News stories tagged with: #digital resources #libraries


Why AI audiobook narrators could win over some authors and readers, despite the vocal bumps

Apple and Google’s AI turn in a booming market may sound less than human and raise the ire of voiceover actors, but it has cost benefits For the first few seconds, the narrator of Kristen Ethridge’s new romance audiobook, Shelter from the Storm, sounds like a human being. The voice is light and... Continue reading at The Guardian

[ The Guardian | 2023-01-05 06:41:18 UTC ]
More news stories like this | News stories tagged with: #audiobook narrator #voiceover actors #audiobook


BMW's i Vision Dee concept digitizes the driving experience with a full-width heads-up display

BMW is once again ready to give the world a glimpse of the futuristic tech it has in the works as p[art of its i Vision concept vehicle program. Following 2017's iVision Dynamics, 2018's iNext SAV, and last year's iVision Circular, the German automaker revealed at CES 2023 on Thursday the i... Continue reading at Engadget

[ Engadget | 2023-01-05 04:15:55 UTC ]
More news stories like this | News stories tagged with: #fingers crossed #digital life #sound effects #communicate directly #digital content


Book club helps inmates at this Ontario women's prison connect and communicate

Book Club for Inmates, a program run in federal penitentiaries, is having a big impact on inmates at Grand Valley Institution for Women in Kitchener, Ont., helping them develop great discussions and open up about their own lives. Continue reading at CBC

[ CBC | 2023-01-03 11:00:00 UTC ]
More news stories like this | News stories tagged with: #big impact #book club


Scholastic Posts Second-Quarter Double-Digit Gains in Sales and Earnings

A 19% increase in Scholastic's children's book publishing and distribution segment drove total sales up 12% in the second quarter, while operating income rose 20%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing #children's book


The best digital gifts to send your friends and family

Chances are good you know someone who has subscription fatigue from the many digital services that have become essential in our lives. Or maybe you have a loved one getting a new game console or some other exciting new hardware. In either case, we’ve pulled together a number of digital gifts and... Continue reading at Engadget

[ Engadget | 2022-12-14 14:18:30 UTC ]
More news stories like this | News stories tagged with: #digital manga #devices simultaneously #text message #great choice #manga #audiobook #libraries


Digitizing Its ‘Christmas Books’: Cambridge University Press

Produced between 1930 and 1973, Cambridge University Press' Christmas gift books were testaments to the company's capabilities. The post Digitizing Its ‘Christmas Books’: Cambridge University Press appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-12-12 17:32:06 UTC ]
More news stories like this | News stories tagged with: #cambridge university press


Robin Coste Lewis on Giving the Reader a Poetic Experience

Lit Hub is excited to feature a new series from Poets.org: “enjambments,” a monthly interview series with new and established poets. This month, they spoke to Robin Coste Lewis, the author of To the Perfect Realization of Helplessness (Alfred A. Knopf, 2022) and Voyage of the Sable Venus (Alfred... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-12 09:56:26 UTC ]
More news stories like this | News stories tagged with: #lit hub #national book award


How Publishers Make Old Books New Again

Pluck any classic novel from a bookstore shelf and it will most likely feature an introduction by a contemporary writer. Especially inspired pairing of authors can imbue an old text with new relevance, highlight its enduring influence, or even become a new selling point for a backlist title. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #selling point #backlist title #bookstore #publishers make


How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with: #social feeds #digital revolution #digital media