Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]

Other Publishing stories related to: 'Helping Readers Make Sense of Your Digital Brand Offers'


Reader, I followed them: TikTok expands its content to tap into the BookTok phenomenon

New retailer partnerships, live events and book clubs are all planned to capitalise on the platform’s vibrant community of literature loversSocial media app TikTok is making increased efforts to tap into the power of its books content, with new retailer partnerships, live events and... Continue reading at The Guardian

[ The Guardian | 2022-08-15 16:03:52 UTC ]
More news stories like this | News stories tagged with: #live events #emotional novels #older titles #briefly gorgeous #casey mcquiston #beach read #emily henry #bestseller charts


Amazon sale discounts Kindle e-readers by up to 21 percent

If you've had your eye on one of Amazon's premium e-readers but haven't yet pulled the trigger, today might be the day to do so. As part of a wide-ranging sale across various own-brand Amazon devices, the Kindle Oasis, Kindle Paperwhite Signature Edition and standard Kindle Paperwhite are all... Continue reading at Engadget

[ Engadget | 2022-08-15 08:46:55 UTC ]
More news stories like this | News stories tagged with: #kindle oasis #kindle devices #kindle paperwhite #premium e-readers #good time #wireless charging #automatically adjust #fast charging #all-time lows #buying advice #follow @engadgetdeals #kindle


After Roe v. Wade Reversal, Readers Flock to Publications Aimed at Women

The surge of readers has buoyed a part of the digital media world that has gradually declined in recent years. Continue reading at The New York Times

[ The New York Times | 2022-08-14 09:00:18 UTC ]
More news stories like this | News stories tagged with: #readers flock #digital media


Media Briefing: What Axios’ sale says about the valuation of digital media companies

In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios's sale to Cox Enterprises signals about the current investment market for media companies. The post Media Briefing: What Axios’ sale says about the valuation of digital media companies appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-08-11 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media briefing #media companies #digital media


ALA Responds as Legislation Threatens Librarians for Offering Information on Abortion Services

ALA says it is “developing guidance” for libraries and library workers and working with other organizations to “oppose any efforts to limit access to constitutionally protected information or limit privacy protections” for library users. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #library workers #library users #libraries


Media measurement uncertainty—tracking TV, social and digital

How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age

[ Advertising Age | 2022-08-10 12:08:43 UTC ]
More news stories like this | News stories tagged with: #media companies #nielsen


News Corp almost doubles its profits on back of digital advertising and subscribers

Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian

[ The Guardian | 2022-08-08 23:21:18 UTC ]
More news stories like this | News stories tagged with: #digital advertising #rupert murdoch #news corporation #majority stake #book publisher #news corp


Augusten Burroughs wants to help you process your trauma through writing (for $50,000).

If you have unprocessed trauma, $50,000, and a sense of adventure when it comes to your mental health, a new “wellness recovery program” created by Augusten Burroughs—author of the best-selling memoir Running With Scissors—may be right up your alley. The week-long program, called Focus-Directed... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-08 14:41:32 UTC ]
More news stories like this | News stories tagged with: #mental health #memoir


'iCarly' alum Jennette McCurdy alleges Nickelodeon offered her hush money

'iCarly' and 'Sam & Cat' star Jennette McCurdy says in her new memoir that Nickelodeon offered her $300,000 not to talk about her experiences there. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-08-06 01:42:15 UTC ]
More news stories like this | News stories tagged with: #memoir


What did Neil Gaiman need to change for The Sandman to make it to Netflix? Everything

It's taken 35 years, but Neil Gaiman believes he's done the impossible: adapt his hugely successful comic book The Sandman for the screen. He just had to wait until everything about movies, TV and media consumption changed before he could do it. ... Continue reading at CBC

[ CBC | 2022-08-05 08:00:00 UTC ]
More news stories like this | News stories tagged with: #neil gaiman #comic book


Media Briefing: A snapshot of the digital media economy at the start of earnings season

In this week’s Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux. The post Media Briefing: A snapshot of the digital media economy at the start of... Continue reading at Digiday

[ Digiday | 2022-07-28 04:01:00 UTC ]
More news stories like this | News stories tagged with: #media briefing #digital media


17 Novels That Would Make Great Graphic Novels

These stories, including The Night Circus by Erin Morgenstern, are great in prose, but they are crying out for a graphic novel adaptation to bring the visuals to life. Continue reading at Book Riot

[ Book Riot | 2022-07-26 10:31:00 UTC ]
More news stories like this | News stories tagged with: #night circus #erin morgenstern #graphic novel


Six Americans Make the Booker Prize Longlist

The longlist for the Booker Prize has been announced, including six American authors: Hernan Diaz, Percival Everett, Karen Joy Fowler, Leila Mottley, Selby Wynn Schwartz, and Elizabeth Strout. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #booker prize #american authors #hernan diaz #percival everett #leila mottley #elizabeth strout


Teens who mostly read paper books are better readers, a recent study says.

Sorry to Kindle loyalists: people who read paper books tend to be more advanced readers, according to a recent study of the reading habits of thousands of teens around the world. The study, conducted by the Organization for Economic Cooperation and Development, looked at the way teenagers in 30... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-25 17:18:30 UTC ]
More news stories like this | News stories tagged with: #recent study #reading habits #economic cooperation #kindle


Keanu Reeves' comic book makes history

BRZRKR becomes the first comic book to feature in Comic-Con's prestigious Hall H. Continue reading at BBC News

[ BBC News | 2022-07-23 23:09:26 UTC ]
More news stories like this | News stories tagged with: #keanu reeves #comic book


Readers’ Favorite Phantoms, Specters and Chain-Dragging Ghosts

In 1904, after the Book Review published an appreciation of Henry James’s “The Turn of the Screw,” its letters page overflowed with ghost-story recommendations. Continue reading at The New York Times

[ The New York Times | 2022-07-22 15:44:31 UTC ]
More news stories like this | News stories tagged with: #henry james #book review


International Publishing Offers Tributes to the Late Alain Gründ

A leader among the industry's most influential organizations, Alain Gründ is remembered in a new book by Hugo Setzer as 'a visionary.' The post International Publishing Offers Tributes to the Late Alain Gründ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-18 16:54:06 UTC ]
More news stories like this | News stories tagged with: #hugo setzer #international publishing


“I Did Not Get Anywhere Until I Became a True Literary Citizen.” Courtney Maum on Making a Writing Career

I remember the first time I met Courtney Maum. It was nearly ten years ago, a spring or maybe summer day in Brooklyn, Carroll Gardens. We were both in our twenties, no books published yet, just a few free essays here and there, just starting our writing careers with the fierce intensity of Jack... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-18 08:52:29 UTC ]
More news stories like this | News stories tagged with: #courtney maum #writing career #writing careers


Kickstarter Campaign Makes 'Peculiar Tastes' a Broad Success

A six-book erotica series, launched by the hosts of the 'Bonkers Romance' podcast, has shattered its initial funding goals, raising roughly 35 times what its creators initially hoped, with weeks still to go in its campaign. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-18 04:00:00 UTC ]
More news stories like this |


8 Mystery/Thriller Novels to Make You Ask When Libraries and Bookstores Got So Sus

We know and love the magic and power of the library and the bookstore. But...what happens when things go sideways in them? Continue reading at Book Riot

[ Book Riot | 2022-07-15 10:38:00 UTC ]
More news stories like this | News stories tagged with: #libraries