Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]

Other Publishing stories related to: 'Helping Readers Make Sense of Your Digital Brand Offers'


Amazon Kindle Scribe Review: Read and Write on this Pricey Ebook Reader

You can read ebooks, write notes, or mark up PDFs on this new slate, but your wallet will feel a lot lighter. Continue reading at Wired

[ Wired | 2022-12-08 14:00:00 UTC ]
More news stories like this | News stories tagged with: #read ebooks #kindle


Can U.S. Printers Make a Comeback?

The CEO of Worzalla says that with Chinese dominance of the industry threatened by frequent lockdowns and high shipping costs, now is the time for American printers to expand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #american printers


Disney built an AI that can easily make actors look younger or older

Disney researchers have developed an artificial intelligence system that seemingly makes it far easier to make an actor appear younger or older in a scene. While artists will still be able to make manual adjustments to make sure the effect looks as realistic as possible, the AI tool could take... Continue reading at Engadget

[ Engadget | 2022-12-01 15:45:09 UTC ]
More news stories like this | News stories tagged with: #reports suggest #$200 million #al pacino #star wars #indiana jones #opening sequence #comic con


For Ukrainian Refugee Kids, Books Offer Hope

Thousands of Ukrainian refugee children are about to spend their first Christmas away from home; while it's not the outcome that anyone would have wanted, publishers' efforts continue to ensure that books in their own language will comfort them through a holiday season in exile. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-01 05:00:00 UTC ]
More news stories like this | News stories tagged with: #holiday season


Make Yourself at Home: Meet the U.S. Team at Nosy Crow Inc.

The U.K. children’s book publisher spreads its wings into the North American market. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-28 05:00:00 UTC ]
More news stories like this | News stories tagged with: #nosy crow #children’s book


Paramount pulls offer to sell Simon & Schuster to Penguin Random House

After a judge blocked the sale of Simon & Schuster to Penguin Random House, S&S parent company Paramount pulls its sale offer and declines to appeal. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-11-21 22:50:02 UTC ]
More news stories like this | News stories tagged with: #judge blocked #simon schuster


Amazon's Black Friday sale brings Kindle e-readers back to all-time lows

Amazon's Black Friday deals have started going live, and its Echo Show displays, Fire tablets and Fire TV devices are already being sold at a discount. Also on sale? Its Kindle e-readers, some of which are now listed for the lowest prices we've seen for them on the website. The Kindle Paperwhite... Continue reading at Engadget

[ Engadget | 2022-11-18 13:13:24 UTC ]
More news stories like this | News stories tagged with: #all-time low #previous generation #signature edition #ebook collection #automatically adjust #kindle oasis #great time #kindle lineup #download books #worth noting #buying advice #follow @engadgetdeals #kindle


Amazon Makes Cuts to Its Book Group

As part of a companywide effort to reduce costs, Amazon has eliminated an unspecified number of jobs in its Books business. Word of the reductions came in a letter sent yesterday to employees from CEO Andy Jassy describing “role eliminations” in the company's Books and Devices units. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #books business #book group #reduce costs #unspecified number


How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with: #senior director #product management #holiday season #google partnered #digital content


Beneath Its Pink Cover, ‘Lessons in Chemistry’ Offers a Story About Power

The best-selling debut author Bonnie Garmus created Elizabeth Zott, a chemist battling a sexist 1950s establishment, as the role model she craved — and found that readers wanted the same. Continue reading at The New York Times

[ The New York Times | 2022-11-16 14:07:21 UTC ]
More news stories like this | News stories tagged with: #role model #readers wanted #debut author


David Walliams recorded making derogatory remarks about BGT contestants

Exclusive: Britain’s Got Talent judge made sexually explicit comments about participant, leak showsThe Britain’s Got Talent judge David Walliams made derogatory and sexually explicit remarks about contestants during the recording of an episode of the ITV show, according to a leaked transcript... Continue reading at The Guardian

[ The Guardian | 2022-11-10 10:00:02 UTC ]
More news stories like this | News stories tagged with: #book authors #children’s book


How brick-and-mortar retail stores are the digital media channel of the future

Brick-and-mortar stores are being transformed into an interactive digital media and merchandising experience thanks to in-store smart screens. Continue reading at Advertising Age

[ Advertising Age | 2022-11-04 13:00:00 UTC ]
More news stories like this | News stories tagged with: #brick-and-mortar stores #digital media


Hoopla Offers 'MasterClass' Content to Libraries

Four of MasterClass's popular streaming tutorials are now available to public library patrons via the hoopla app with more classes to be added monthly. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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Publishing Perspectives Forum: ‘What Young Readers Need’

The pandemic, branding, and geopolitical politics were on the table in Juergen Boos' conversation with CEOs of Scholastic and Ravensburger. The post Publishing Perspectives Forum: ‘What Young Readers Need’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-03 14:51:13 UTC ]
More news stories like this | News stories tagged with: #young readers #juergen boos #scholastic


15 fiction books that follow their own rules — and make great gifts

We've rounded up the 15 best fiction books published this year to gift any lover of novels or story collections in your life this holiday season. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-11-02 16:00:00 UTC ]
More news stories like this | News stories tagged with: #ve rounded #story collections #holiday season


Hitting the Books: AI could help shrink America's gender wage gap

Women have faced gender-based discrimination in the workforce throughout history, denied employment in all but a handful of subservient roles, regularly ignored for promotions and pay raises — and rarely ever compensated at the same rates as their male peers. This long and storied socioeconomic... Continue reading at Engadget

[ Engadget | 2022-10-30 14:30:31 UTC ]
More news stories like this | News stories tagged with: #artificial intelligence #southern california #playing field


Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen


'Harry Potter' actor Tom Felton explains how an escape from rehab helped his sobriety

In his memoir 'Beyond the Wand,' Tom Felton shares behind-the-scenes tales from the 'Harry Potter' franchise and chronicles his struggle with alcohol. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-10-18 20:19:47 UTC ]
More news stories like this | News stories tagged with: #harry potter #memoir


Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday

[ Digiday | 2022-10-17 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digiday+ research #programmatic ads #publishers make


Which Kindle should you buy? What to look for in an Amazon e-reader

Screen sizes! Storage! Lighting! With prices ranging from $100 to $350, some features might prove more valuable than others. I don’t want to spoil the punchline of this article, but Amazon’s Kindle e-reader lineup runs from inexpensive to expensive. And with the introduction of the latest... Continue reading at Fast Company

[ Fast Company | 2022-10-14 08:05:00 UTC ]
More news stories like this | News stories tagged with: #screen sizes #prices ranging #kindle