Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]

Other Publishing stories related to: 'Helping Readers Make Sense of Your Digital Brand Offers'

Prime Day Kindle deals: Every Amazon e-reader is absurdly cheap

Amazon’s Kindles are the e-readers most people want. Usually, high demand means higher prices. Yet Amazon is all but giving Kindles away for Prime Day 2022, offering up deals on both basic and bougie models at absurdly low prices, even as “Prime Day” continues on into its second day. (You need... Continue reading at PC World

[ PC World | 2022-07-13 14:58:47 UTC ]
More news stories like this | News stories tagged with: #shiniest gem #earned accolades #blowing past #solid $10 #absolute steal #biggest draw #7-inch display #adding brightness #extra inch #brightness isn #significantly cheaper #whopping 32gb #usual $190 #compelling option #e-book #kindle

Walmart Live Book Club to Make Debut on TalkShopLive

Casey McQuiston's 'I Kissed Shara Wheeler' will be the first title featured in the Walmart Live Book Club, with McQuiston appearing on the TalkShopLive platform tonight. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #casey mcquiston #book club

When Books Become Brands, Graphic Design Is Key

In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #recognizable brands #graphic design #planned series

Audiobook Publisher RBmedia Makes Two Purchases

Audiobook publisher RBmedia has acquired the audiobook business of Upfront Books and the French company Éditions Thélème. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook business #audiobook

If only humans could sense the world the way animals do

Book review of "An Immense World: How Animal Senses Reveal the Hidden Realms Around Us" by Ed Yong Continue reading at The Washington Post

[ The Washington Post | 2022-07-01 12:00:27 UTC ]
More news stories like this | News stories tagged with: #immense world #book review

Germany’s Bookwire Now Offers Artificial Narration for Audiobooks

Text-to-speech automated audiobook narration arrives at Bookwire, amid the company's insistence on its respect for human narration. The post Germany’s Bookwire Now Offers Artificial Narration for Audiobooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-27 12:12:31 UTC ]
More news stories like this | News stories tagged with: #post germany #audiobooks appeared #audiobook

Long Island library board comes to its senses and reverses ban on children’s Pride displays.

Following the recent onslaught of attacks on LGBTQ+ rights across the nation, the Smithtown Library Board of Trustees passed a resolution on June 21st to remove all Pride month displays from their children’s sections across all four buildings in the library’s district. The New York Library... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-24 15:19:59 UTC ]
More news stories like this | News stories tagged with: #pride displays #june 21st #library association

Toronto Comic Arts Festival Makes In-Person Return

After a three year hiatus due to the pandemic, the Toronto Comic Arts Festival, held June 17-19, welcomed in-person artists and fans to the Toronto Reference Library for an international presentation of new titles and artists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-23 04:00:00 UTC ]
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New Kids’ Book Says It’s OK to Ask for Help—Even If You’re a Rabbi

Alice Blumenthal McGinty demonstrates how learning to ask for help can create a stronger community in her new children’s book, ‘A Synagogue Like Home’ (Candlewick, Aug.), which depicts a week in the life of a contemporary synagogue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-22 04:00:00 UTC ]
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Cannes Today—Netflix x Google, Paris Hilton x Gary V, and the branded yacht scene explained

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age

[ Advertising Age | 2022-06-21 20:59:38 UTC ]
More news stories like this | News stories tagged with: #ad industry #nielsen

Amazon promises to fix Comixology after making the service nearly unusable

Nearly four months after integrating Comixology into its other services, Amazon acknowledged the platform has been left worse off. “We understand that the current experience needs improvements, and want you to know that we’re working hard to get those out the door as quickly as possible,” the... Continue reading at Engadget

[ Engadget | 2022-06-19 19:56:15 UTC ]
More news stories like this | News stories tagged with: #coming weeks #non-fiction books #release date #previous version #manga #kindle

What Makes a Great Audiobook?

What makes an audiobook stand out? Is it true that narrators can make or break the story? Some experts offer perspectives. Continue reading at Book Riot

[ Book Riot | 2022-06-17 10:36:00 UTC ]
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Campaign wins online B2B brand and editorial team of year at AOP Awards

Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week

[ Media Week | 2022-06-16 07:59:53 UTC ]
More news stories like this | News stories tagged with: #editorial team #digital publishing

As Digital Comics Surge, Comics Plus Takes Off in Schools and Libraries

The digital comics service has been reborn under "mission-driven" upstart LibraryPass. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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Cheryl Klein Named Editorial Director of Algonquin Young Readers

Klein, who previously served as editorial director of Lee & Low, will report to publisher Stacy Lellos. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #lee low

Can we please make Banned Book Fairs the hot new nationwide trend?

As we’ve noted over and over again, the hottest new book trend sweeping the country is to ban them and/or burn them if they don’t align with your weird, paleoconservative, theocratic prejudices. Not great! But as ever is the case with this strange nation, when one group of Americans starts doing... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-10 17:01:27 UTC ]
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Frankfurter Buchmesse: ‘Making Democratic Values Visible’

Frankfurter Buchmesse reports that Hall 3 is almost sold out. This year, Frankfurt Audio and BookFest return, 4,000+ exhibitors expected. The post Frankfurter Buchmesse: ‘Making Democratic Values Visible’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-07 18:14:17 UTC ]
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Media Buying Briefing: Sustainability once again takes center stage across digital media

Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-06 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #digital media

A book on leadership that offers real leaders, not abstract theories

There's no universal model of leadership, David Gergen argues, presenting an array of examples to inspire readers. Continue reading at The Washington Post

[ The Washington Post | 2022-06-03 12:00:43 UTC ]
More news stories like this | News stories tagged with: #inspire readers