Have a well-defined set of expectations for customers based on platform and device. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#big game
#digital media
The programs first went into effect in March of 2020 in response to the Covid-19 crisis, and will have been in force for over two years by the time they expire if they are not extended further. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#covid-19 crisis
#libraries
If you’ve been paying attention to local news in the past year, you’ve likely noticed the concerning wave of book bans sweeping the nation. Books by authors of color; books that acknowledge historical atrocities; books featuring LGBTQ+ characters; sex education books for teens; all are under... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-09 19:49:33 UTC ]
More news stories like this | News stories tagged with:
#paying attention
#local news
#authors guild
“Start where you are. Use what you have. Do what you can.” –Arthur Ashe * Years ago, when I was still a budding fiction writer, I published an essay about how hard skateboarding is to write about. I focused on a few novelists who had skater characters in their books but who clearly didn’t skate […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-09 09:55:45 UTC ]
More news stories like this | News stories tagged with:
#novelists
The memoirist Sarah Manguso’s first novel is about a young girl’s life in a small, snowy New England town. Continue reading at The New York Times
[ The New York Times | 2022-02-06 10:00:06 UTC ]
More news stories like this | News stories tagged with:
#cold people
#young girl
#first novel
A Tennessee school board removed the graphic novel about the Holocaust from middle school curriculums. Continue reading at HuffPost
[ HuffPost | 2022-02-02 08:44:58 UTC ]
More news stories like this | News stories tagged with:
#graphic novel
#comic book
When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#popular platform
#strategic alliance
#connected tv
#nielsen
Sales of Art Spiegelman's 'Maus,' the Pulitzer Prize-winning graphic novel on the Holocaust, have risen after a Tennessee school board banned it this month. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-01-31 18:49:42 UTC ]
More news stories like this | News stories tagged with:
#amazon bestseller
#art spiegelman
#graphic novel
Books by Lady Hale, Sathnam Sanghera and former Prime Minister Gordon Brown have made the 2021 Parliamentary Book Awards shortlist. Continue reading at The Bookseller
[ The Bookseller | 2022-01-31 17:28:44 UTC ]
More news stories like this | News stories tagged with:
#lady hale
Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 03:07:14 UTC ]
More news stories like this | News stories tagged with:
#axel scheffler
#nielsen bookscan
#nielsen
Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
More news stories like this | News stories tagged with:
#business model
#learning curve
#small businesses
#digital media
Michael Dirda listed 66 books that give him a deep sense of contentment and well-being. Commenters had their own ideas. Continue reading at The Washington Post
[ The Washington Post | 2022-01-27 12:00:00 UTC ]
More news stories like this |
Hay Festival unveils plans to ramp up its educational offer to schools and adult learners. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 15:24:30 UTC ]
More news stories like this |
Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek
[ AdWeek | 2022-01-20 13:08:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novel
#comic book
Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 22:49:33 UTC ]
More news stories like this | News stories tagged with:
#brand identity
#creative access
#10th anniversary
#stephen page
Over this past week, you might have seen a familiar message popping up on your friends’ Instagram stories: something to the effect of, “I’m looking for people to participate in a huge book exchange. You can be anywhere in the world. All you have to do is buy your favorite book (just one) and... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-18 17:44:38 UTC ]
More news stories like this | News stories tagged with:
#instagram stories
#past week
#favorite book
Andrew Lipstein's "Last Resort" captures our tenuous ownership of life experiences and the vampiric practice of fiction writing. Continue reading at The Washington Post
[ The Washington Post | 2022-01-18 13:57:08 UTC ]
More news stories like this | News stories tagged with:
#andrew lipstein
#fiction writing
Once again the children’s writer Julia Donaldson tops the year-end ranking of writers through Nielsen, but a rise in sales of backlist titles saw a number of authors with large oeuvres make an appearance. Continue reading at The Bookseller
[ The Bookseller | 2022-01-16 10:02:13 UTC ]
More news stories like this | News stories tagged with:
#backlist titles
Record sales show that even the ability to carry thousands of books in one portable electronic device is not enoughIn 2009, when Amazon’s Kindle ebook was launched in the UK, it seemed impossible to imagine that a dozen years later booksellers would be reporting a record year of sales of... Continue reading at The Guardian
[ The Guardian | 2022-01-15 17:00:27 UTC ]
More news stories like this | News stories tagged with:
#printed books
#book readers
#kindle ebook
#dozen years
#record year
#months early
#figures show
#tech companies
#printed word
#kindle