Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]

Other Publishing stories related to: 'Helping Readers Make Sense of Your Digital Brand Offers'


Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation

[ The Conversation | 2023-03-21 02:59:12 UTC ]
More news stories like this | News stories tagged with: #video call #digital media


I believed readers only wanted trauma stories from writers of colour. Then I became an author | Zoya Patel

For so long, it seemed that readers were only interested in the experiences of people like me if we were traumatised, not triumphant – and I internalised this as an indisputable factGet our weekend culture and lifestyle emailI can’t pinpoint exactly when I started imagining myself in the stories... Continue reading at The Guardian

[ The Guardian | 2023-03-18 19:00:19 UTC ]
More news stories like this | News stories tagged with: #weekend culture #young age #cultural diversity #pop culture #hachette


Publishers are cynically using ‘sensitivity readers’ to protect their bottom lines | Zoe Dubno

As books become intellectual property assets, publishers become asset managers trying to future-proof their toxic investmentsThe news that many of Roald Dahl’s books had been edited by the publisher Puffin to excise “offensive references to gender and race” has unleashed a brouhaha among the... Continue reading at The Guardian

[ The Guardian | 2023-03-09 11:20:19 UTC ]
More news stories like this | News stories tagged with: #sensitivity readers #roald dahl #publisher puffin #literary establishment #future generations #puffin


A Novel Thriller Offers Spiritual Truths

Stephanie Landsem, author of the suspense-thriller 'Code Name Edelweiss', discusses the work of religious fiction and how stories can help illuminate Jewish and Christian teachings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #religious fiction


Women Now Publishing More Books Than Men — And It’s Helping Sales

According to data, women are now publishing more books than men are, and it's affecting the publishing world in a big way. Continue reading at Book Riot

[ Book Riot | 2023-03-07 17:36:00 UTC ]
More news stories like this | News stories tagged with: #publishing world


Hachette, HarperCollins Offer Voluntary Severance

Hachette Book Group and HarperCollins are both offering voluntary severance packages to some of their employees. The decisions come as publishers confront a difficult retail environment and rising costs associated with inflation and other economic factors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #rising costs #economic factors #harpercollins


Netflix making live-action 'One Piece' from popular manga

Hit Japanese manga “One Piece” is coming to Netflix as a live-action series — a development that’s both exciting and worrisome for fans who have seen mixed success in a growing list of Hollywood adaptations Continue reading at ABC News

[ ABC News | 2023-03-06 02:32:30 UTC ]
More news stories like this | News stories tagged with: #popular manga #growing list #manga


Don’t write what you know, write what you feel: bestselling authors offer tips on World Book Day

Malorie Blackman advises budding authors to pick up on news stories, but Julia Donaldson warns of pitfalls – and Alan Moore says you should read terrible books as well as good onesThe key to being a good writer? It’s being a good reader, authors including Carol Ann Duffy and Alan Moore have said... Continue reading at The Guardian

[ The Guardian | 2023-03-02 15:43:52 UTC ]
More news stories like this | News stories tagged with: #news stories #alan moore #lee child #important things #world book


How NASA pulled off the DART mission, making science fiction a reality

In a test of planetary defense capabilities, NASA and Johns Hopkins Applied Physics Laboratory crashed a spacecraft to alter an object’s orbit. NASA is No. 17 on Fast Company’s list of the World’s 50 Most Innovative Companies of 2023. Explore the full list of companies that are reshaping... Continue reading at Fast Company

[ Fast Company | 2023-03-02 07:00:00 UTC ]
More news stories like this | News stories tagged with: #innovative companies #full list #dart mission #fast company #science fiction


Face to Face: Why Houston was key to building ad tech business Direct Digital Holdings

The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
More news stories like this | News stories tagged with: #digital media


Children’s Rights Edition: Frankfurt Offers a New Publishers Rights Center

The 75th edition of Frankfurter Buchmesse has announced the opening of a Publishers Rights Center, with registration now available. The post Children’s Rights Edition: Frankfurt Offers a New Publishers Rights Center appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-24 17:04:51 UTC ]
More news stories like this | News stories tagged with: #post children #rights edition #75th edition #frankfurter buchmesse


Ancient Drama for Modern Readers: Top 5 Greek Plays to Read in Translation

Bestseller lists of recent years have shown that our interest in the tales of the ancient Greeks is still going strong after three millennia, and even experiencing a renaissance. This is a testament, I think, to the timelessness of their content: the deeply human passions and agonies that they... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-24 09:52:27 UTC ]
More news stories like this | News stories tagged with: #modern readers #bestseller lists


Hitting the Books: Meet the man who helped Microsoft break into the entertainment business

Some of us are destined to lead successful lives thanks to the circumstances of our birth. Some of us, like attorney Bruce Jackson, are destined to lead such lives in spite them. Raised in New York's Amsterdam housing projects and subjected to the daily brutalities of growing up a black man in... Continue reading at Engadget

[ Engadget | 2023-02-19 15:30:33 UTC ]
More news stories like this | News stories tagged with: #television shows #thousand miles #black culture #civil rights #bill clinton #digital media


‘Libraries, You Are My Heroes’: Readers Share Memories of a Favorite Haven

A photo essay celebrating the versatility of public libraries prompted an outpouring of enthusiasm from card-carrying book lovers. Continue reading at The New York Times

[ The New York Times | 2023-02-19 10:00:09 UTC ]
More news stories like this | News stories tagged with: #public libraries


'Horse Crazy' Inspires a Series for Young Readers

Starting this spring, Cameron Kids will publish Pulitzer Prize-nominated reporter Sarah Maslin Nir's Once Upon a Horse series for middle grade readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #young readers


An Elegy to a Pluralistic, Polyglot India Wins Readers and Critics in the West

Geetanjali Shree’s prizewinning novel “Tomb of Sand” pushed the boundaries of experimental writing in Hindi and spotlighted the wealth of Indian literature in languages other than English. Continue reading at The New York Times

[ The New York Times | 2023-02-11 10:00:17 UTC ]
More news stories like this | News stories tagged with: #geetanjali shree #indian literature


Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2023-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with: #$7 million #media landscape #digital media


Zibby Books Makes Its Debut

Leading bookfluencer and budding book business entrepreneur Zibby Owens discusses the newly launched Zibby Books; her first bookstore, Zibby’s Bookshop, which will open in Santa Monica, Calif., this month; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #santa monica #book business


What books hate most in readers.

Yesterday morning, The Washington Post’s Ron Charles published a summary of “what readers hate most in books“—the result, Charles tells us, of asking the readers of the Post’s Book Club newsletter to write in with their pet peeves. “The responses were a tsunami of bile,” Charles writes.... Continue reading at Literrary Hub

[ Literrary Hub | 2023-02-09 16:26:13 UTC ]
More news stories like this | News stories tagged with: #readers hate #yesterday morning #pet peeves #book lovers #book club


Palace Project, Draft2Digital Strike Deal to Offer Indie E-books to Libraries

Beginning next week, the first of an anticipated 500,000 indie and self-published e-book titles from Draft2Digital and Smashwords (which merged last year) will be made available for library lending via the Palace Marketplace, the upstart Palace Project’s digital content platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #palace project #library lending #digital content #e-book