Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]

Other Publishing stories related to: 'Helping Readers Make Sense of Your Digital Brand Offers'


The First App to “Help” Libraries and Schools with Book Bans Has Arrived–It’s Not What It Seems

BookmarkED claims to help schools and parents navigate book bans. But where and how the app gets is information is a secret. Continue reading at Book Riot

[ Book Riot | 2023-08-28 14:02:30 UTC ]
More news stories like this | News stories tagged with: #book bans #libraries


Making Diablo II Was Pure Hell

David L. Craddock's recent book about the game reveals the massive amount of effort it took to develop the game. Continue reading at Wired

[ Wired | 2023-08-26 14:23:52 UTC ]
More news stories like this | News stories tagged with: #game reveals #pure hell #massive amount


Making ‘Necessary Trouble’: A historian rises above her roots

Drew Gilpin Faust, former Harvard University president, discusses her memoir “Necessary Trouble,” about her rebellion against sexist and racist strictures of 1950s Virginia. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2023-08-22 16:11:00 UTC ]
More news stories like this | News stories tagged with: #memoir


‘It’s like comfort eating’: why readers are hungry for Colleen Hoover

Colleen Hoover’s novels took the top six places on last year’s New York Times bestseller list, while in the UK she rivals Richard Osman as the biggest author in recent times. How has she done it?The first Colleen Hoover book I read was It Ends With Us, and when I opened it on the tube, I saw... Continue reading at The Guardian

[ The Guardian | 2023-08-19 10:00:17 UTC ]
More news stories like this | News stories tagged with: #successful authors #romantic love #colleen hoover #recent times #bestselling novelist #richard osman #times bestseller


#BookTok Helped Book Sales Soar. How Long Will That Last?

In July, for the first month ever, sales from the roughly 180 BookTok authors BookScan follows fell from the prior year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #prior year #bookscan


Troubles for property insurers spells more losses at Digital Media Solutions

Revenue fell to a three-year low as insurance carriers downsized their advertising budgets. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-08-16 10:33:50 UTC ]
More news stories like this | News stories tagged with: #revenue fell #advertising budgets #digital media


Sony and other music labels sue Internet Archive for digitizing old records

The Internet Archive is facing another lawsuit over one of its conservation projects. Sony Music Entertainment, Universal Music Group and a handful of other music labels have filed a lawsuit against the nonprofit organization, accusing it of copyright infringement for digitizing, "willfully... Continue reading at Engadget

[ Engadget | 2023-08-12 11:01:08 UTC ]
More news stories like this | News stories tagged with: #louis armstrong #project website #unlimited access #legal battle


New Voices New Rooms Makes Its In-Person Debut

The joint conference from NAIBA and SIBA leapt off the screen into the real world for the first time from August 7–10 in Arlington, Va., where 278 booksellers gathered to prepare for what will hopefully be a strong fall selling season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #real world


Local newspaper group National World makes ambitious bid for Daily Telegraph

Edinburgh Evening News and Yorkshire Evening Post owner is ‘possible participant’ in sale, despite strike ballot and staff exodusA local newspaper publisher facing a staff exodus and a strike ballot over low pay has announced it is considering a bid for the Daily Telegraph.National World, which... Continue reading at The Guardian

[ The Guardian | 2023-08-10 12:57:44 UTC ]
More news stories like this | News stories tagged with: #daily telegraph #low pay #yorkshire post #stock market


Viking Penguin Makes Series of Promotions

With the pending retirement of three veteran editors, Viking Penguin has promoted seven editors to new roles and hired Seema Mahanian as senior editor at Pamela Dorman Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pending retirement #viking penguin #senior editor


‘A smorgasbord of unlikability’: the authors helping ‘sad girl lit’ grow up

In this post-Fleabag world, publishing has become obsessed with the inner turmoils of messy millennials – but isn’t it time they pulled themselves together? Meet the novelists subverting the clichesYou’ve probably come across this woman: she is unfulfilled in her career, has been abandoned by at... Continue reading at The Guardian

[ The Guardian | 2023-08-08 15:19:43 UTC ]
More news stories like this | News stories tagged with: #ve read #main character #rarely deliver #novelists


Feminist Book Club Experiences Second Break-In & Needs Help to Recover

What was meant to help create a worker-owned coop in Feminist Book Club has turned into a need to recuperate from a series of office break-ins. Continue reading at Book Riot

[ Book Riot | 2023-08-08 14:41:31 UTC ]
More news stories like this | News stories tagged with: #book club


As New Law Looms, Follett Asks Publishers to Help ‘Rate’ Their Own Books for Sale in Texas

With a lawsuit pending to block a controversial new "book rating" law from taking effect in Texas, publishers and industry groups are balking at a request from the nation's largest school distributor to help rate their own titles for sale in the state. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book rating #taking effect


These 8 books will help soothe your climate anxiety by focusing on the little things

In a climate crisis that feels huge and hopeless, these eight books — essays, fiction, memoir and poetry on the wild — will help you focus on small things Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-04 13:00:09 UTC ]
More news stories like this | News stories tagged with: #small things #climate anxiety #climate crisis #memoir


As Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and Revenue Streams

Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek

[ AdWeek | 2023-08-03 11:50:06 UTC ]
More news stories like this | News stories tagged with: #revenue streams #pop culture #late july #broader effort #wholly owned #digital media


10 Books to Make You a Better Writer

Seasoned author and writing mentor Beth Kempton shares 10 books that will improve your craft. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-03 04:00:00 UTC ]
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Books About Magic and Witchcraft Offer Home Remedies

Forthcoming titles—written by experienced herbalists, spell casters, tarot experts, and pagan practitioners—connect readers to ancient folkways and spiritual practices using everyday spaces. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #spiritual practices


Amazon’s Kindle Kids e-reader is $40 off right now

Amazon has the company’s Kindle Kids e-reader on sale for 33 percent off right now. Its $80 price (usually $120) is nearly as low as it was on Prime Day, making it an ideal time to surprise your little one(s) with the gift of distraction-free reading. The device is an Engadget recommendation in... Continue reading at Engadget

[ Engadget | 2023-07-25 19:20:11 UTC ]
More news stories like this | News stories tagged with: #unicorn valley #battery life #top recommendation #buying advice #$10 higher #follow @engadgetdeals #children’s book #kindle


I Can’t Offer Up My Culture for Consumption

As I prepare for the paperback launch of my debut novel The Girls in Queens, I share with a group of writers and artists that I’m putting together a Book Club Kit. This has become a fairly common digital offering; a colorful PDF of brief insights from the author, a recipe or two related to... Continue reading at Electric Literature

[ Electric Literature | 2023-07-25 11:12:00 UTC ]
More news stories like this | News stories tagged with: #paperback launch #electric literature #book club #debut novel


How the National Braille Press Brings Books to Blind Readers

The Boston-based publisher—the only organization in the U.S. that publishes its own books by blind authors for blind readers—has been leading the way in improving access in the book business for nearly a century. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book business