Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]

Other Publishing stories related to: 'Helping Readers Make Sense of Your Digital Brand Offers'


How Hearst Magazines is using its digital membership model to grow its e-commerce marketplace business 

Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday

[ Digiday | 2024-03-27 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #sheel shah #publishing summit #hearst


MoCCA 2024 Makes a Splash

This year's MoCCA Arts Fest, an annual indie comics and graphic novel festival held March 16-17, drew large and enthusiastic crowds to New York City's Metropolitan Pavilion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #metropolitan pavilion #graphic novel


Lauren Groff Prepares to Open Her Bookstore—with a Little Help from Her Bookseller Friends

Fortified by advice and tips from Ann Patchett and Emma Straub, her fellow authors-turned-indie-booksellers, the author of 'Fates and Furies' and 'Matrix' readies to open her new bookstore, the Lynx, in downtown Gainesville, Fla., this spring. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ann patchett #emma straub #bookseller


How to save papers, photos, and analog music digitally

Do you, like me, have paper documents that have long since been scanned and processed, records or music cassettes that you would like to listen to on your mobile phone, and photo prints that are planned for a digital photo book? Then you will appreciate the two-step instructions in... Continue reading at PC World

[ PC World | 2024-03-08 14:00:00 UTC ]
More news stories like this | News stories tagged with: #main window #hard drive #main view #originally appeared #libraries


Approaching 90, Pat Boone Still Makes the Case for God, Country, Grits

At last month's Christian Product Expo, the iconic crooner of the 1950's and '60's and a prolific author, continued to talk conservative politics while rebranding himself as a country singer at 89. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #prolific author


Lots of People Make Money on Fanfic. Just Not the Authors

Next year, SenLinYu’s Harry Potter fic Manacled will disappear from Archive of Our Own. They don’t want to take it down, but it’s the only way to keep others from profiting off of the work. Continue reading at Wired

[ Wired | 2024-02-28 20:42:17 UTC ]
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Google sued for $2.3bn by European media groups over digital ad losses

Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian

[ The Guardian | 2024-02-28 19:24:36 UTC ]
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Microcosm's Cloud-Based Software Aims to Help Indie Publishers Automate Tasks

Portland, Ore.’s Microcosm Publishing is rolling out WorkingLit, a cloud-based system intended to help small independent publishers streamline their product databases, manage orders, complete accounting and invoicing tasks, and calculate royalties. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
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Erica Berry on the Polyamorous Intimacy of Reader, Author, and Audiobook Narrator

I always imagined, that, given the choice, I would read my own audiobook. I had heard memoirs often sounded best in the author’s throat—something about the familiar tang of the hardship unspooled. But had I written a memoir? A bookseller acquaintance asked me that a year before the publication... Continue reading at Literrary Hub

[ Literrary Hub | 2024-02-22 09:54:39 UTC ]
More news stories like this | News stories tagged with: #audiobook narrator #bookseller #audiobook


TikTokers help drive Sarah J Maas ‘romantasy’ boom for Bloomsbury

Publisher tells investors profits will exceed expectations, attributing this to release of House of Flame and Shadow The publisher Bloomsbury has lifted its annual profit forecasts after the latest novel from the fantasy author Sarah J Maas topped bestseller lists across the world, aided by fans... Continue reading at The Guardian

[ The Guardian | 2024-02-14 13:36:52 UTC ]
More news stories like this | News stories tagged with: #publisher bloomsbury #british publishing #bestseller lists #bloomsbury


Winter Institute 2024: Booksellers Discuss Building Indie Brands and Bridges

The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age


Brands Thrive on Consistency. Retailers Need Something Else

Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek

[ AdWeek | 2024-02-07 19:31:31 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2024-02-06 05:01:00 UTC ]
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Winter Institute 2024: Cincinnati Caters to Readers

Bricks-and-mortar bookshops anchor neighborhoods, while a book bus and pop-ups take their shelves on the road. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-26 05:00:00 UTC ]
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Avid Reader Bets Big on Kaliane Bradley's 'The Ministry of Time'

An inside look at the debut speculative novel so charming that Avid Reader Press executive editor Margo Shickmanter preempted it from her bathtub. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-16 05:00:00 UTC ]
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