Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]

Other Publishing stories related to: 'Helping Readers Make Sense of Your Digital Brand Offers'

Help dad get through his reading list this Father’s Day

If you’re tired of hearing your dad talk about how he can never find time to get through his reading list, it’s time to nip that in the bud. This Father’s Day, give up a subscription to Headway Premium, the top-rated learning app that makes it easier than ever to learn something new every... Continue reading at PC World

[ PC World | 2023-06-12 08:00:00 UTC ]
More news stories like this | News stories tagged with: #find time #app store #headway premium #lifetime subscription #apple editors #providing access #15-minute reads #offers thousands #actionable insights #prices subject #mobile apps

Large Print for Readers Young and Old

Thorndike Press is expanding its library of large-print titles with an eye to helping young readers develop and succeed. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #large print #readers young

Interview: Three Books That Make Tess Gunty Angry

“So many come to mind,” says the author, whose novel “The Rabbit Hutch” won a National Book Award last year and will be out in paperback this month. “I guess I’m often furious?” Continue reading at The New York Times

[ The New York Times | 2023-06-08 09:00:31 UTC ]
More news stories like this | News stories tagged with: #national book award

One in three say books offer best form of escapism when having a bad day

A survey by the Publishers Association found reading to be more popular than going to the cinema or browsing social media, coming second only to watching TVMore people plan to escape into books than go to the cinema this summer, new polling from the Publishers Association has found.The survey by... Continue reading at The Guardian

[ The Guardian | 2023-06-08 08:00:00 UTC ]
More news stories like this | News stories tagged with: #books offer #publishers association

Nonprofit To Make Book Fairs Accessible to Underserved Students

The nonprofit of an independent bookstore in California is making book fairs accessible to underserved students. Continue reading at Book Riot

[ Book Riot | 2023-06-01 18:58:52 UTC ]
More news stories like this | News stories tagged with: #independent bookstore

APA Report: US Sees Double-Digit Audiobook Sales Growth for 11th Year

The Audio Publishers Association finds in its annual report that audiobook sales generated $1.8 billion in the United States in 2022. The post APA Report: US Sees Double-Digit Audiobook Sales Growth for 11th Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-01 15:27:14 UTC ]
More news stories like this | News stories tagged with: #11th year #annual report #publishers association #audiobook

U.S. Book Show 2023: Meg Medina on Her 'Rebellious' Books for Young Readers

On May 24, Newbery Medalist and newly appointed National Ambassador for Young People’s Literature Meg Medina sat down with the 'New York Times for Kids' editorial director Amber Williams to discuss her storied career, the 10th anniversary of 'Yaqui Delgado Wants to Kick Your Ass,' and her latest... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #meg medina #young readers #storied career #10th anniversary #latest project

Libraries are being accused of offering child porn. Librarians explain why that's not true

In parts of Canada, people are campaigning to make public and school libraries remove books they claim make sexually explicit material available to minors, or even contain child pornography. Continue reading at CBC

[ CBC | 2023-05-24 08:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries

Kraft increases investment in its digital media mix with a focus on nostalgia and millennial parents

In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading at Digiday

[ Digiday | 2023-05-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #millennial parents #digital media

Quantum physics could offer a new way to study biology—and the results could change our understanding of life itself

There’s a chance our understanding of biology is radically incomplete. Imagine using your cellphone to control the activity of your own cells to treat injuries and disease. It sounds like something from the imagination of an overly optimistic science fiction writer. But this may one day be a... Continue reading at Fast Company

[ Fast Company | 2023-05-18 01:04:00 UTC ]
More news stories like this | News stories tagged with: #science fiction

How this podcast network is connecting brands to multicultural influencers

Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age

[ Advertising Age | 2023-05-16 17:20:39 UTC ]
More news stories like this | News stories tagged with: #podcast network #digital media

Life-Changing Books for Every Reader: PW Talks with Laura Schreiber

The executive editor at Union Square & Co. looks to nurture the work of both debut and seasoned authors. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #union square

Vice Media files for Chapter 11 bankruptcy, the latest in a string of digital media setbacks

Vice Media is filing for Chapter 11 bankruptcy protection, the latest digital media company to falter after a meteoric rise Continue reading at ABC News

[ ABC News | 2023-05-15 11:47:06 UTC ]
More news stories like this | News stories tagged with: #vice media #meteoric rise #digital media

Lululemon’s brilliant dupe strategy should be duplicated by every brand

Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company

[ Fast Company | 2023-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #company decided #big surprise #lulu

'New York Times' reports slower digital subscription growth and weakening ad revenue

The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York

[ Crains New York | 2023-05-10 18:44:39 UTC ]
More news stories like this | News stories tagged with: #bright spot #digital media

Condé Nast Unveils Expanded Digital Video Slate During NewFronts

The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek

[ AdWeek | 2023-05-04 14:15:00 UTC ]
More news stories like this | News stories tagged with: #newfronts presentation #ad products #business lines #digital media

Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday

[ Digiday | 2023-05-03 10:01:00 UTC ]
More news stories like this | News stories tagged with: #ad formats #artificial intelligence #digital content

At 48, I should be inspired by Gwyneth Paltrow and her abs. But they make me want to throw things | Emma Beddington

You want a middle-aged woman to run an ultramarathon or start a wellness empire? Can’t I just have a breakdown?There is good news for midlifers, so gird your loins for a flurry of off-brand optimism. Kicking off the list is a new prize for debut novelists over 50. “The reason we launched the... Continue reading at The Guardian

[ The Guardian | 2023-04-30 13:00:05 UTC ]
More news stories like this | News stories tagged with: #gwyneth paltrow #debut novelists #lisa highton #novelists

Practice Makes Perfect, and Also Nothing Matters: Emily St. John Mandel on Revision and Recklessness

Emily St. John Mandel is the guest. Her latest book, Sea of Tranquility, is out now in paperback from Vintage. Subscribe and download the episode, wherever you get your podcasts!  From the episode: Brad Listi: As I was reading with my writer hat on and thinking about the challenges presented by... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-27 08:53:45 UTC ]
More news stories like this | News stories tagged with: #emily st #john mandel #brad listi #challenges presented

Definitive proof that publishing your novel won’t make you happy.

Hug an author today! Fifty-four percent of debut authors responding to Bookseller survey said the process had a negative impact on their mental health—equally likely to feel bummed out whether they pubbed with a Big Four or an indie publisher. One, quoted anonymously in The Bookseller’s report,... Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-24 15:32:12 UTC ]
More news stories like this | News stories tagged with: #bookseller survey #definitive proof #negative impact #indie publisher #bookseller