Hearst wants to find a way to shorten the time between discovering a product, learning more about it and ultimately buying it. Continue reading at 'Digiday'
[ Digiday | 2022-10-31 04:01:00 UTC ]
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Generally speaking, surges in online traffic during the pandemic have not translated to commensurate revenue growth for consumer-facing publishers, of whom an overwhelming majority anticipate a decline in digital advertising this year as marketers are forced to cancel, adjust or delay... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-04 19:08:35 UTC ]
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Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
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Magazine publisher Future Publishing has adapted its content over the last six weeks to be more helpful for readers. The Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-20 16:19:08 UTC ]
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Quarantine is the perfect time to craft and clear out your bookshelf—so why not do both with some free book folding patterns? Continue reading at Book Riot
[ Book Riot | 2020-04-17 10:35:33 UTC ]
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Hearst UK knows readers are longing for positive and uplifting content, akin to another version of Italians singing on balconies. Over Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-16 16:15:52 UTC ]
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The magazine group has been publishing more positive, feel-good content based on audience research. The post ‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-16 04:00:00 UTC ]
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Delish’s “#CookingTogether” live series has been particularly successful, not only in achieving monetization, but also in building a new video franchise for the brand. The post Hearst pivots to Instagram Live while audiences are cooped up at home appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-15 04:00:00 UTC ]
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For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age
[ Advertising Age | 2020-04-14 14:00:00 UTC ]
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Like every publisher, Hearst Magazines has had to adapt to creating content in an all-remote world, from putting out magazines Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-13 16:58:44 UTC ]
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Like every digital publisher, Hearst Magazines has had to adapt to creating content in an all-remote world. "My motto is 'enter smiling,' and I believe there is opportunity in everything," CCO Kate Lewis said on the inaugural episode of The New Normal, a weekly interactive discussion show where... Continue reading at Digiday
[ Digiday | 2020-04-13 04:00:00 UTC ]
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Bucking the newspaper industry trend, Hearst Corporation has told its newsrooms there will be no layoffs, no furloughs and no Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-09 14:52:48 UTC ]
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In this fifth installment of publishing during a pandemic, I reached out to Troy Young, president of Hearst Magazines, to see how Hearst was managing during this tragic and uncertain time. As we continue to see the gloom and doom in the news media, and very rare mention of anything uplifting or... Continue reading at Publishing Executive
[ Publishing Executive | 2020-04-09 13:46:46 UTC ]
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Gather the kids and get to know some trailblazers in civil rights, education, disability, and more through these picture books about social justice leaders. Continue reading at Book Riot
[ Book Riot | 2020-04-09 10:41:32 UTC ]
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The books include extraordinary stories by and about radical women who considered themselves to be links in the chain in the battle for social justice. Continue reading at Book Riot
[ Book Riot | 2020-04-09 10:37:30 UTC ]
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Paul Taylor, senior vice president of Hearst and president, chief executive officer and group head of Fitch Group, has been Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-07 21:14:35 UTC ]
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Henry David Thoreau’s most famous book is more than a guide to nature. It’s a memoir of grieving. Continue reading at The Washington Post
[ The Washington Post | 2020-04-07 12:00:00 UTC ]
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Indigo Books and Music, Canada's dominant bookstore chain, closed all of its 199 retail locations on March 18. On Friday, March 27, the company laid off 5,200 of 7,000 total employees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-31 04:00:00 UTC ]
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These feel-good ebooks don't have long waits -- if any wait at all -- from your library. Continue reading at Book Riot
[ Book Riot | 2020-03-27 10:32:33 UTC ]
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We're giving away a $50 gift card to Barnes and Noble to one lucky reader. Enter here (and don't forget ... Continue reading at Book Riot
[ Book Riot | 2020-03-27 10:31:42 UTC ]
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The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 01:18:09 UTC ]
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