GroupM, Conde Nast 100% Viewability Deal Only Applies to Standard Ads

GroupM and Conde Nast caught a lot of people off-guard when the publisher agreed to only charge the media agency's clients for ads that were guaranteed to are entirely viewable by comsumers, a tougher stance than the industry was pushing. "I got emails from all of my peers in the industry saying, 'What did you do? Are you crazy?'" Conde Nast's senior VP-digital sales Lisa Valentino said on Tuesday at the first day of Ad Age's Digital Conference in New York.However the agreement may not be as crazy as it sounds. For starters, it only applies to industry-standard banner ads, the typical squares and rectangles adjoining articles on publishers' web pages, according to GroupM's chief digital officer, Rob Norman, who joined Ms. Valentino and Ad Age's Michael Sebastian on stage. "This is only dogmatic within that narrow prism of IAB standard units," he said. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-04-14 00:00:00 UTC ]
News tagged with: #conde nast #digital conference #web pages #michael sebastian

Other Publishing stories related to: 'GroupM, Conde Nast 100% Viewability Deal Only Applies to Standard Ads'

Well, This Is Different -- Time Inc. Now Selling Print Ads Programmatically

Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age

[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print ads #sports illustrated #buy ads #media agency #buying ads #entertainment weekly

News Corp newspaper revenue falls 6% as ads and subscribers go online

Newspaper revenue in the UK, the US and Australia is down despite a rise in the company’s overall revenue thanks to book publishing and real estate divisionsDeclining sales, advertising and subscriptions hurt revenues at Rupert Murdoch’s newspaper business in the final quarter of last year, News... Continue reading at The Guardian

[ The Guardian | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing #rupert murdoch #newspaper business #final quarter #media tycoon

News Corp. Touts Print Ads, But Books, Real Estate Are Real Winners

News Corp. continues to tout the strength of its legacy newspaper business even though most of the company's growth now stems from expansions in the real estate and book publishing markets. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real estate

European publishers assess the threat of ad blocking

We aslked Dazed Group, News U.K., Mashable and Monrif Group what they think about the ominous subject of ad blocking. The post European publishers assess the threat of ad blocking appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking

Facebook Opens Its Ad Awards to Instagram Campaigns

Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said. This is the fourth year Facebook is hosting the ad awards, and Adweek... Continue reading at AdWeek

[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media strategy #emerging markets #latin america #middle east

Draft2Digital Inks E-book Deal with German Bookseller

Draft2Digital is a self-published ebook platform offering about 40,000 titles and adding more than 3,000 titles a month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german bookseller

The Real Victims of Ad Fraud Might Surprise You

Advertisers have been making a lot of noise about viewability and fraud lately. And with good reason -- according to sources like comScore and Google, half of online advertising dollars go to waste due to bots, click fraud and out-of-sight placements. While the costs to advertisers might be... Continue reading at Advertising Age

[ Advertising Age | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quality content #brand-safe environments

Jeff Bridges Lulls You To Sleep In The Squarespace Super Bowl Ad

The Dude goes fully meditative to promote his new sleeping aid album.We already knew about the Jeff Bridges Sleeping Tapes, a collection of relaxing sounds, guided meditations and stories designed to help improve your slumber. The Oscar-winning actor teamed up with website publishing platform... Continue reading at Fast Company

[ Fast Company | 2015-02-02 00:00:00 UTC ]
More news stories like this |

Murdered Lee Rigby's mother signs book deal

The mother of murdered soldier Lee Rigby has written a book, to be published by Simon & Schuster. Senior commissioning editor Kerri Sharp bought UK and Commonwealth rights to Lee Rigby: A Mother’s Story by Lyn Rigby from Robert Smith of Robert Smith Literary Agency. Lee Rigby was killed in... Continue reading at The Bookseller

[ The Bookseller | 2015-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young son #simon schuster

Hegarty's 'Darkmouth' gets film deal

Alcon Entertainment has acquired the film rights to Darkmouth, the newly released children’s fantasy novel by Irish author Shane Hegarty, for a "very high" six-figure dollar sum. The book, published today (29th January) by HarperCollins Children’s Books, is the first in a monster-hunting... Continue reading at The Bookseller

[ The Bookseller | 2015-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #film deal #film rights #harpercollins children

New Telgemier, Kibuishi Deals Mark Graphix’s 10 Year Anniversary

Scholastic plans a year of special convention events and giveaways of special prints by top artists to celebrate the 10th anniversary of Graphix, its kids' graphic novel imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scholastic plans #top artists #10th anniversary

Facebook's Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar

Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In... Continue reading at Advertising Age

[ Advertising Age | 2015-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #raise prices #recent quarter #year earlier #make money

Trade reacts to Macmillan-Springer deal

Last week’s revelation that Holtzbrinck will partner with Springer to create a new, combined publishing company sprang a surprise on the industry. Continue reading at The Bookseller

[ The Bookseller | 2015-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade reacts

HC signs global deal for Neal Stephenson

HarperCollins has signed a global deal for two books by science/historical fiction writer Neal Stephenson. In the UK, Australia and New Zealand, the books will be published by HarperCollins imprint Borough Press. In the US and Canada, the novels will be published by William Morrow. Continue reading at The Bookseller

[ The Bookseller | 2015-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neal stephenson #global deal #william morrow

Book Deals: Week of January 26, 2015

Boudreaux makes Yapa first buy at Little, Brown and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals

Neal Stephenson Inks New Deal at HC

Bestseller Neal Stephenson ('Cryptonomicon') has inked a new two-book, world English rights deal with HarperCollins. The first title in the deal, 'Seveneves,' is set for May 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-22 00:00:00 UTC ]
More news stories like this |

Ad fraud: The oldest trick in the media book

Ad fraud has been going on for decades. However, the sophistication of today’s ad fraud is something that puts sticky fingered program managers of yore to shame. The post Ad fraud: The oldest trick in the media book appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad fraud

Ad Age's 2014 Magazine A-List: Vice Is Magazine Brand of the Year

For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age

[ Advertising Age | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live events #consumer products #tv deals #multiple platforms #publishers claim #ae networks

Ad Age's 2014 Magazine A-List: See All the Winners

It's clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they're still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a... Continue reading at Advertising Age

[ Advertising Age | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #outsized influence #tidal wave #changed dramatically #primary source