GroupM and Conde Nast caught a lot of people off-guard when the publisher agreed to only charge the media agency's clients for ads that were guaranteed to are entirely viewable by comsumers, a tougher stance than the industry was pushing. "I got emails from all of my peers in the industry saying, 'What did you do? Are you crazy?'" Conde Nast's senior VP-digital sales Lisa Valentino said on Tuesday at the first day of Ad Age's Digital Conference in New York.However the agreement may not be as crazy as it sounds. For starters, it only applies to industry-standard banner ads, the typical squares and rectangles adjoining articles on publishers' web pages, according to GroupM's chief digital officer, Rob Norman, who joined Ms. Valentino and Ad Age's Michael Sebastian on stage. "This is only dogmatic within that narrow prism of IAB standard units," he said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-14 00:00:00 UTC ]
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The Dude goes fully meditative to promote his new sleeping aid album.We already knew about the Jeff Bridges Sleeping Tapes, a collection of relaxing sounds, guided meditations and stories designed to help improve your slumber. The Oscar-winning actor teamed up with website publishing platform... Continue reading at Fast Company
[ Fast Company | 2015-02-02 00:00:00 UTC ]
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The mother of murdered soldier Lee Rigby has written a book, to be published by Simon & Schuster. Senior commissioning editor Kerri Sharp bought UK and Commonwealth rights to Lee Rigby: A Mother’s Story by Lyn Rigby from Robert Smith of Robert Smith Literary Agency. Lee Rigby was killed in... Continue reading at The Bookseller
[ The Bookseller | 2015-01-31 00:00:00 UTC ]
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Scholastic plans a year of special convention events and giveaways of special prints by top artists to celebrate the 10th anniversary of Graphix, its kids' graphic novel imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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Alcon Entertainment has acquired the film rights to Darkmouth, the newly released children’s fantasy novel by Irish author Shane Hegarty, for a "very high" six-figure dollar sum. The book, published today (29th January) by HarperCollins Children’s Books, is the first in a monster-hunting... Continue reading at The Bookseller
[ The Bookseller | 2015-01-30 00:00:00 UTC ]
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Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In... Continue reading at Advertising Age
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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Last week’s revelation that Holtzbrinck will partner with Springer to create a new, combined publishing company sprang a surprise on the industry. Continue reading at The Bookseller
[ The Bookseller | 2015-01-24 00:00:00 UTC ]
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HarperCollins has signed a global deal for two books by science/historical fiction writer Neal Stephenson. In the UK, Australia and New Zealand, the books will be published by HarperCollins imprint Borough Press. In the US and Canada, the novels will be published by William Morrow. Continue reading at The Bookseller
[ The Bookseller | 2015-01-23 00:00:00 UTC ]
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Boudreaux makes Yapa first buy at Little, Brown and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
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Bestseller Neal Stephenson ('Cryptonomicon') has inked a new two-book, world English rights deal with HarperCollins. The first title in the deal, 'Seveneves,' is set for May 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-22 00:00:00 UTC ]
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Ad fraud has been going on for decades. However, the sophistication of today’s ad fraud is something that puts sticky fingered program managers of yore to shame. The post Ad fraud: The oldest trick in the media book appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-16 00:00:00 UTC ]
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For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth -- to digital media, live events, consumer products and TV deals.Vice magazine is way ahead of them.The free magazine founded in 1994 as Voice of Montreal has grown into one... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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It's clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they're still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a... Continue reading at Advertising Age
[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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Pegasus nabs backlist Korean bestseller and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-09 00:00:00 UTC ]
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Although the pace of acquisitions slowed in the second half of the year, 2014 proved to be very active for industry mergers and acquisitions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-09 00:00:00 UTC ]
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Ad featuring photograph of young woman in lingerie posed on a bed, headlined ‘Interns wanted’, since removed News Corp Australia’s most popular magazine insert has advertised for fashion interns by using a photo of a young woman dressed in underwear on all fours on a bed.Murdoch's Sunday Style... Continue reading at The Guardian
[ The Guardian | 2015-01-09 00:00:00 UTC ]
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'The End of Power' – a respected, though modestly-selling, nonfiction book – has now been launched to a global audience thanks to Mark Zuckerberg. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-09 00:00:00 UTC ]
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The myth of the Long Tail for ebooks may be fading away as the digital book market grows, and it is operated by few mega e-retailers, argues Marcello Vena. The post Revisiting the Long Tail Theory as Applied to Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-08 00:00:00 UTC ]
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I’m worried it will cost too much and don’t know what cover price to chargeEvery week a Guardian Money reader submits a question, and it’s up to you to help him or her out – a selection of the best answers will appear in next Saturday’s paper.This week’s question Continue reading... Continue reading at The Guardian
[ The Guardian | 2015-01-03 00:00:00 UTC ]
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Native advertising became a full-blown phenomenon in online publishing in 2014. Here's what we learned about it this year. The post 5 things we learned about native ads in 2014 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-31 00:00:00 UTC ]
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Condé Nast on Monday won a federal judge's preliminary approval to pay $5.85 million to settle a class-action lawsuit by thousands of former interns who claimed the magazine publisher underpaid them. Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-12-30 00:00:00 UTC ]
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