BARCELONA, SPAIN--The head of Google's news and publishing partnerships unit says there should be more open dialogue between platforms and publishers in determining access to data and monetization of content. Speaking today at Mobile World Congress in Barcelona, Spain, Madhav Chinnappa, the director of strategic relations of Google's news and publisher division, said the roles... Continue reading at 'AdWeek'
[ AdWeek | 2017-02-28 00:00:00 UTC ]
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After years of sales declines in the U.K., the London Book Fair opened Tuesday with U.K. sales on the rise. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
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Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
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Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday
[ Digiday | 2016-04-08 00:00:00 UTC ]
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by Andrew Rutledge, VP Sales, Publisher Technology Group, AppNexus Dear Readers: If you’re a digital publisher or app developer, chances are you’ve been approached by numerous ad tech sales teams in recent months, each extolling the virtues of header bidding. How do I know this? Well, I run... Continue reading at Digiday
[ Digiday | 2016-04-06 00:00:00 UTC ]
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Speaking at the Digiday Publishing Summit, Bloomberg CEO Justin B. Smith said publishers should pause in their rush to having a presence on every platform and “consider what’s really happening there.” He added: “It’s not that it’s pure doomsday scenario, but rather a call for caution and really... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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Social platforms are prioritizing video. But what works on YouTube doesn’t work on Facebook. What works on Facebook won’t work on Snapchat. With this in mind, publishers including Refinery29 and LittleThings have broke down the walls between different departments. Others, like The Atlantic and... Continue reading at Digiday
[ Digiday | 2016-03-31 00:00:00 UTC ]
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Time Inc., The New York Times, The Wall Street Journal, and Cond Nast are among the publishers signed up to Blendle, a Dutch micropayments platform that launches in the U.S. today.Blendle's ambition is to be a content platform for journalism in the same way that Spotify is for music, or Netflix... Continue reading at Advertising Age
[ Advertising Age | 2016-03-23 00:00:00 UTC ]
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The latest in a long, ongoing legal feud between German publishers and Google ended victoriously for the search giant last month, when it was cleared of using its market dominance to allegedly punish publishers. But this is symptomatic of a larger issue surrounding ancillary copyright laws,... Continue reading at Digiday
[ Digiday | 2016-03-17 00:00:00 UTC ]
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Apple will make its mobile news app available to publishers of all sizes starting this week, increasing the pool of content as the tech giant competes with rivals Facebook and Google for the attention of smartphone readers.Smaller media companies, even independent bloggers, can obtain editing... Continue reading at Advertising Age
[ Advertising Age | 2016-03-16 00:00:00 UTC ]
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In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday... Continue reading at Advertising Age
[ Advertising Age | 2016-03-13 00:00:00 UTC ]
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The Open eBook private-public partnership offers access to quality digital content, including a catalog of ebooks valued at more than $250 million. The post Major Publishers Contribute to Open eBooks Initiative appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-04 00:00:00 UTC ]
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Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling... Continue reading at Advertising Age
[ Advertising Age | 2016-03-02 00:00:00 UTC ]
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Google's highly anticipated open-source code Accelerated Mobile Pages (AMP) has rolled out globally. Its core premise: to speed up page-load times on the mobile Web. Publishers across the pond, in Europe and beyond, have all been frantically AMP-coding article pages, and many are now running all... Continue reading at Digiday
[ Digiday | 2016-02-25 00:00:00 UTC ]
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For a second year, Frankfurt Book Fair (FBM) and Publishers Weekly (PW) are teaming up to produce the PW Star Watch program. Nominations are open. The post Looking Up: Publishers Weekly and Frankfurt Open Star Watch 2016 Nominations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-17 00:00:00 UTC ]
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The 25th annual Havana Book Fair, held February 11-21, opened with a new feature this year: a display of books published by nearly 40 American houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
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Publishers initially welcomed Google's fast-loading articles format, as a way to compete on mobile devices. But with the launch of Accelerated Mobile Pages, or AMP, just weeks away, it doesn't support all ad formats yet, which limits their ability to monetize it. As with Facebook and Apple, the... Continue reading at Digiday
[ Digiday | 2016-01-20 00:00:00 UTC ]
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Intellogo Founder and CEO Neil Balthaser examines the challenge of discoverability and provides a solution for the flood of content on self-publishing platforms. The post Curation, Discovery, and Marketability: Intellogo Provides Tools for Self-Publishing Platforms appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-07 00:00:00 UTC ]
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India's Pratham Books' StoryWeaver platform offers open source of children's books and encourages users to translate, adapt and use the content for free. The post Pratham Books’ StoryWeaver: Open Source Publishing for India’s Children appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-06 00:00:00 UTC ]
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Ad-tech company AppNexus announced Monday that it has signed deals with over 50 publishers including Axel Springer, Foursquare, Groupon, Hearst and NASDAQ in the last six months — positioning the company as more of a rival to Google&rsq ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-23 00:00:00 UTC ]
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Publishers Pan Macmillan, HarperCollins and literary agency Peters, Fraser & Dunlop will provide authors with face-to-face advice and feedback as part of The Bookseller’s inaugural Author Day. Continue reading at The Bookseller
[ The Bookseller | 2015-11-06 00:00:00 UTC ]
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