Programmatic direct isn't a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media. And for a time, those who did the touting looked foolish because programmatic direct never really became a "thing."But like header bidding, which had been around for years before finally taking off with publishers near the end of 2015, programmatic direct seems poised for a lift in 2017 thanks to renewed interest by agencies and publishers.The concept behind programmatic direct is simple: While the open ocean of digital advertising is often bought in real time, sometimes digital media buyers want to lock up particular ad inventory, especially video, on premium websites such as The New York Times ahead of time. They may want to lock in a decent price on ads they know they'll want, or just to make sure they've got the right placements for a campaign they're planning. And buying via programmatic ad tech can, in theory, make it easier to find and assemble certain consumer targets across publishers than buying with one publisher at a time. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-12-17 00:00:00 UTC ]
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As part of our ongoing Covid-19 coverage, 'PW' is tracking book publication dates that are changing as a result of the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
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Hay Festival will hold its first fully digital edition following the cancellation of this year's main event. Continue reading at The Bookseller
[ The Bookseller | 2020-04-02 08:47:04 UTC ]
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Lily E. Hirsch makes a case that “Weird Al” Yankovich’s parodies deserve careful consideration. Continue reading at The Washington Post
[ The Washington Post | 2020-03-27 17:29:52 UTC ]
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Google has launched a new program called Stadia Makers that could lead to the release of more titles for the platform, particularly ones from experienced indie developers. The tech giant has announced the project during its virtual Games Developer Su... Continue reading at Engadget
[ Engadget | 2020-03-24 12:31:00 UTC ]
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More and more public libraries are temporarily closing shop across the country to limit the spread of coronavirus, but their Wi-Fi can still be a valuable resource for communities, the American Library Association said Monday. Libraries that close should leave their Wi-Fi open to the public... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-23 18:01:46 UTC ]
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Waterstones and Blackwell's have both announced today (Sunday 22nd March) that they will close all their physical bookshops on a temporary basis due to concerns over the spread of coronavirus. Continue reading at The Bookseller
[ The Bookseller | 2020-03-21 18:23:19 UTC ]
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Barnes & Noble boss James Daunt has sent a letter to staff warning of potential lay offs if stores are closed due to the coronavirus. Continue reading at The Bookseller
[ The Bookseller | 2020-03-20 01:04:03 UTC ]
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At the recent Digital Media India conference, Rohan Tiwary of Google Asia Pacific, offered updates on some of the company’s ongoing Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-17 17:30:42 UTC ]
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Indie bookstores thrive on being part of a community. Now, they’re taking desperate action to stay in business amid “social distancing.” Continue reading at The Washington Post
[ The Washington Post | 2020-03-17 15:49:08 UTC ]
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The New York Times Magazine will come to life this weekend in a whole new way. In partnership with Google Lens, smartphone users will be able to access additional information online that corresponds to the print version of the magazine. Readers who hover their smartphones over many of the pages... Continue reading at AdWeek
[ AdWeek | 2020-03-12 13:50:26 UTC ]
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LAST MONTH MARKED 20 years since the publication of a strange, prescient book called Cyber-Marx — a steampunky title which betrays the rigor of its analysis. By historicizing the technologically juiced metabolism of turn-of-the-century capitalism, Nick Dyer-Witheford sought to revivify Karl Marx... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-03-11 17:00:22 UTC ]
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YouTube's Brandcast, an annual presentation for advertisers that is part of the Interactive Advertising Bureau's NewFronts in New York, will stream over YouTube instead of the traditional in-person event this year, the company said today. The news comes amid growing coronavirus concerns, which... Continue reading at AdWeek
[ AdWeek | 2020-03-11 16:37:06 UTC ]
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While German publishers are still reeling from the cancellation of the major spring fair Leipziger Buchmesse last week, the industry has been dealt two more blows in the wake of the coronavirus crises. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 07:50:07 UTC ]
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Fitzcarraldo Editions, Giramondo and New Directions are launching The Novel Prize, a $10,000 biennial award for book-length fiction by published or unpublished authors. Continue reading at The Bookseller
[ The Bookseller | 2020-03-02 09:34:44 UTC ]
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New Directions Publishing has unveiled a subscription program it hopes will link readers to current publications the press believes are destined for classic status. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
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The Bologna Children’s Book Fair has been postponed for a month owing to the coronavirus outbreak in Italy, organisers announced today. Continue reading at The Bookseller
[ The Bookseller | 2020-02-24 03:08:08 UTC ]
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The president has called his former national security adviser a traitor and says the highly anticipated memoir shouldn't be published before November. Continue reading at Slate
[ Slate | 2020-02-22 15:12:08 UTC ]
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Michael Lind says elite “managers” have stoked the resentments of the working class. Continue reading at The Washington Post
[ The Washington Post | 2020-02-21 13:00:00 UTC ]
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Physical book sales in Sweden are falling but the take-up of digital subscription services is on the rise, leading to a boost in revenue during 2019, new figures show. Statistics published by trade magazine Svensk Bokhandel showed sales nudged up 1.1% by value and 4.9% by volume in 2019... Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 15:14:31 UTC ]
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You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
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