Programmatic direct isn't a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media. And for a time, those who did the touting looked foolish because programmatic direct never really became a "thing."But like header bidding, which had been around for years before finally taking off with publishers near the end of 2015, programmatic direct seems poised for a lift in 2017 thanks to renewed interest by agencies and publishers.The concept behind programmatic direct is simple: While the open ocean of digital advertising is often bought in real time, sometimes digital media buyers want to lock up particular ad inventory, especially video, on premium websites such as The New York Times ahead of time. They may want to lock in a decent price on ads they know they'll want, or just to make sure they've got the right placements for a campaign they're planning. And buying via programmatic ad tech can, in theory, make it easier to find and assemble certain consumer targets across publishers than buying with one publisher at a time. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-12-17 00:00:00 UTC ]
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Walker Books had a record year in 2019, with turnover increasing 7% and operating profit soaring 17%, newly released financial results show. Continue reading at The Bookseller
[ The Bookseller | 2020-11-22 21:28:03 UTC ]
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As the industry was still unsure when sports would return and TV production would resume, Ed Georger, evp, advertising sales and digital media for Crown Media Family Networks, Hallmark Channel's parent company, had a calming message for clients. "The one thing you can count on: They will not... Continue reading at AdWeek
[ AdWeek | 2020-11-16 01:00:00 UTC ]
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In “Nobody Ever Asked Me About the Girls,” Lisa Robinson offers a behind-the-scenes look at the women of rock and pop. Continue reading at The Washington Post
[ The Washington Post | 2020-11-12 16:00:00 UTC ]
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The Harvard Book Store in Cambridge, Mass., has temporarily closed to in-person browsing after a member of the staff tested positive for Covid-19. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
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HarperCollins saw global sales increase 13% year on year in the latest quarter, with EBITDA rocketing 45%, partly thanks to a surge in digital spending. Continue reading at The Bookseller
[ The Bookseller | 2020-11-08 20:58:09 UTC ]
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DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
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Thank you, universe: We’re getting a queer Canadian grunge-era comedy series about Tegan and Sara Quin directed by Clea DuVall, and there’s literally nothing I can do to make that sentence better. The show will be based on High School, the sisters’ memoir of their adolescence in Calgary,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-21 18:12:12 UTC ]
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Since introducing the Google News Initiative in 2018, the company has used the $300 million journalism project to fight disinformation and help publishers make money. Now, Google is also investing in journalism-specific software with Journalist Studi... Continue reading at Engadget
[ Engadget | 2020-10-14 11:00:47 UTC ]
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Scott Anderson argues that politicians and bureaucrats corrupted an idealistic agency. Continue reading at The Washington Post
[ The Washington Post | 2020-10-09 11:00:00 UTC ]
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Syncing with Google Drive is one of the easiest ways to safeguard your data. And you can even specify how much of your internet connection’s bandwidth to use. As our digital libraries get larger and larger, we’re fortunate to be living in a time when cloud-based storage keeps getting cheaper and... Continue reading at Fast Company
[ Fast Company | 2020-10-01 00:00:11 UTC ]
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Edinburgh University Press has reported a 2% rise in sales for the year to end 31st July 2020 and announced that c.e.o. Timothy Wright will retire next year. Continue reading at The Bookseller
[ The Bookseller | 2020-09-15 09:03:36 UTC ]
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Peter Blackstock has been appointed to the role of publisher at Atlantic Books imprint Grove Press UK. Continue reading at The Bookseller
[ The Bookseller | 2020-09-08 02:25:26 UTC ]
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With this year’s Independent Bookstore Day occurring at a particularly rough time for booksellers, the iconic Powell’s Books in Portland has decided to make a statement and stop selling through Amazon. In a statement, owner Emily Powell notes that the occasion, this year, feels “especially... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-27 19:29:44 UTC ]
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Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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Cambridge University Press saw sales at £336m in the year to end April 2020, a rise of 2.8% (2% at constant currency). However operating profits fell 3.3% to £23.6m, compared to £24.4m in 2019. CUP said it had seen "strong" growth during the first 11 months of the year, before disruption to... Continue reading at The Bookseller
[ The Bookseller | 2020-07-30 15:46:19 UTC ]
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Mieko Kawakami, whose poignant and pointed debut novel Breasts and Eggs is this season’s LARB’s Book Club selection, joins Medaya Ocher and Boris Dralyuk to discuss her career as a musician, poet, blogger, and author, the challenges facing women around the world, the state of Japanese... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-07-24 17:23:00 UTC ]
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The biggest airport in Canada is eliminating 500 jobs because of the dramatic reduction in demand for air travel due to COVID-19. Continue reading at CBC
[ CBC | 2020-07-14 14:02:27 UTC ]
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The annual Rising Stars list of industry catalysts reaches its 10th instalment with the Class of 2020, and judging by their forebears’ success, this year’s batch have plenty to look forward to. Continue reading at The Bookseller
[ The Bookseller | 2020-07-09 13:02:11 UTC ]
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In April, French regulators ordered Google to help develop a system to reward the country's news outlets with licensing fees when portions of their stories are displayed on the tech giant's news tab or in its search results. The decision was hailed as a triumph for publishers by those favoring... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-08 17:40:51 UTC ]
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Marketers and publicists have been encouraged to know their audience and be "direct" and "transparent" in their approach, in a keynote at The Bookseller's marketing and publicity virtual conference. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 06:40:23 UTC ]
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