Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies to do so. And the share of their audiences that aren't blocking ads aren't always seeing their ads to the chagrin of their advertisers. And then there's a portion of the audience that are computers disguised as people that are created to filch advertisers' money with the added effect of scaring off those advertisers from putting more money on the table.Google is among the biggest of digital media companies grappling with these issues to protect its own business and that of the publishers who use its ad technology to run ads on their own sites. During the Interactive Advertising Bureau's Annual Leadership Meeting this week in Palm Desert, Calif., Ad Age sat down with Google Senior VP-Ads and Commerce Sridhar Ramaswamy to discuss the rise of ad blocking, why Google pays AdBlock Plus maker Eyeo to unblock its ads and to what extent the Google-led Accelerated Mobile Pages project is addressing the biggest issues plaguing publishers.The transcript has been edited for length. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
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Facebook is adding email and page like call-to-action units to its Instant Articles format for publishers, and the social network is testing CTA units for free trials and mobile application installations. Product manager Josh Roberts introduced the calls to action in a Facebook Media blog post,... Continue reading at AdWeek
[ AdWeek | 2017-04-07 00:00:00 UTC ]
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The report, which details mismanagement at the Copyright Office, complicates a rushed legislative attempt to block Librarian of Congress Carla Hayden from appointing a new Register of Copyrights. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-06 00:00:00 UTC ]
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We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-31 00:00:00 UTC ]
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Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek
[ AdWeek | 2017-03-30 00:00:00 UTC ]
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Periscope videos will start showing pre-roll ads on Twitter.The media service is expanding a program it uses to push pre-roll video ads ahead of clips from publishing partners on the platform, and will now serve commercials before Periscope livestreams. On Tuesday, Twitter announced the new ad... Continue reading at Advertising Age
[ Advertising Age | 2017-03-28 00:00:00 UTC ]
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Fresh on the heels of Facebook's header bidding endorsement, Google is moving to add dozens of technology partners and hundreds of publishers to the open beta of its header bidding alternative, called exchange bidding dynamic allocation, or EBDA.Google is expected to start the open beta by early... Continue reading at Advertising Age
[ Advertising Age | 2017-03-27 00:00:00 UTC ]
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New Internationalist, a worker-owned publisher based in the U.K., launched a crowdfunding campaign that allows contributors to get a stake in the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-27 00:00:00 UTC ]
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The publisher's boss sees his pay package rise 20% in 2016 despite a difficult year for the firm. Continue reading at BBC News
[ BBC News | 2017-03-24 00:00:00 UTC ]
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If you’re afflicted with writer's block, “Hamilton” creator Lin-Manuel Miranda doesn't want you throwing away your shot — and he's made a Spotify playlist to help you put pen to paper. The Pulitzer Prize-winning playwright revealed his literary-themed playlist, titled "Write Your Way Out," on... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-23 00:00:00 UTC ]
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It's not being confused with altruism, but Google's way of working with publishers has made it more of a friend to publishers than Facebook. The post From frenemy to friend: How Google won publishers over appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-21 00:00:00 UTC ]
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The author of the appeals court decision that legalized Google Books last April told attendees that the case was not close. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-16 00:00:00 UTC ]
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Georgina Capel Associates (GCA) has formed a new film and television development unit, which will work closely with Simon Shaps Ltd, a company run by the former executive editor at ITV. Continue reading at The Bookseller
[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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Mark Halperin, left, and John Heilemann on a panel about their series on Showtime, “The Circus,” in January 2016. Continue reading at The New York Times
[ The New York Times | 2017-03-10 00:00:00 UTC ]
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Publishers that include advertising within their Facebook Instant Articles will soon have more flexibility when it comes to placement. Product manager Harshit Agarwal announced in a Facebook Media blog post that starting next week, ads can be placed up to every 250 words within Instant Articles.... Continue reading at AdWeek
[ AdWeek | 2017-03-10 00:00:00 UTC ]
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As part of its Journalism Project, Facebook has revealed that it will allow publishers to place more ads in Instant Articles. That will allow sites like the Washington Post and New York Times to eke a bit more money out of posts published directly on... Continue reading at Engadget
[ Engadget | 2017-03-10 00:00:00 UTC ]
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Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox... Continue reading at Advertising Age
[ Advertising Age | 2017-03-09 00:00:00 UTC ]
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HarperCollins Publishers has unveiled a global campaign celebrating two centuries of publishing. Continue reading at The Bookseller
[ The Bookseller | 2017-03-07 00:00:00 UTC ]
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Back in 2010, when the picture book 'The Boss Baby' was published, author-illustrator Marla Frazee had no inclination that Alec Baldwin would one day voice her character on the big screen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-07 00:00:00 UTC ]
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Another day, another antitrust action against Google: On Monday, the Open Internet Project filed a new complaint with the European Union's top competition authority, charging the search giant with abusing its dominant position in the market for smartphone software.It was in 2014 that the OIP... Continue reading at PC World
[ PC World | 2017-03-07 00:00:00 UTC ]
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More initiatives to mark World Book Day (WBD) have been announced ahead of the 20th anniversary event on 2nd March. Continue reading at The Bookseller
[ The Bookseller | 2017-03-01 00:00:00 UTC ]
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