Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying. "This exchange is unique in that it specifically accesses only masthead inventory across several hand-selected premium publishers, including Wenner Media," a person familiar with the arrangement said. For Google, this is an evolution of its recent programmatic strategy that attracted brands to automated buying methods by carefully selecting the publishers that could participate. Still, one of the drawbacks had been this lack of high-profile ad inventory, which is necessary for entertainment brands like ABC. "When you introduce a new TV show, you need a lot of space to get the message across," said Ben Blatt, executive director of digital strategy at ABC Television. For Rising Star, ABC took over the masthead at sites like Rolling Stone, Us Weekly and Men's Journal. The network was able to automate the process of buying these homepage-dominating ads across the Web without approaching every individual publisher. "We were able to run large mastheads in places we were never able to do before and spread out who's seeing our message," Blatt said. The private exchange not only automates the way ads are placed and when, it also uses data to better target the messages to consumers. The interest in... Continue reading at 'AdWeek'

[ AdWeek | 2014-07-07 00:00:00 UTC ]
News tagged with: #digital strategy #rising star #rolling stone #huge part #ad world

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Penguin Group buys 45% of Companhia das Letras

The Penguin Group has bought a 45% stake in Brazil's leading trade publisher, Companhia das... Continue reading at The Bookseller

[ The Bookseller | 2011-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin group #45% stake

Google’s Admeld Deal Gets the Green Light

Google’s advertising horsepower is about to get even greater. In a blog post Friday, Google’s VP of display advertising Neal Mohan announced that the Department of Justice had approved its $400 million acquisition of the New York-based online advertising company Admeld. Google, which announced... Continue reading at AdWeek

[ AdWeek | 2011-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming days #mobile campaigns

S&S buys 'musical Tiger Mother'

Simon & Schuster has bought a book dubbed "The Tiger Mother meets The Last Lecture... Continue reading at The Bookseller

[ The Bookseller | 2011-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ss buys #simon schuster

Ad Network Offers Rich Media To Niche Publishers

Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche publishers #martini media

Google+ Pages to Test Third-Party Social Media Tools

A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companies—HooteSuite, Buddy Media, Involver, Hearsay Social, Context Optional, and Vitrue—will be able to offer... Continue reading at AdWeek

[ AdWeek | 2011-11-16 00:00:00 UTC ]
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AA buys Highway Code satire

Written By: Charlotte Williams Publication Date: Tue, 15/11/2011 - 09:31 AA Publishing has bought a comedy title which rewrites the Highway Code written by the co-founder of the humour magazine The Chap. Editorial director Helen Brocklehurst bought world English language rights from Susan... Continue reading at The Bookseller

[ The Bookseller | 2011-11-15 00:00:00 UTC ]
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'Adweek' Launches Self-Serve Ad Platform

Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek

[ AdWeek | 2011-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #speak directly #great tool #decision makers #generate revenue #online publishers

Fourth Estate buys next Hilary Mantel novel

Written By: Graeme Neill Publication Date: Mon, 14/11/2011 - 17:29 Hilary Mantel will turn her attention to the downfall of Anne Boleyn, after Fourth Estate bought the follow-up to her Man Booker prizewinning Wolf Hall. Publishing director Nicholas Pearson bought rights to Bring Up the Bodies... Continue reading at The Bookseller

[ The Bookseller | 2011-11-14 00:00:00 UTC ]
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S&S buys debut from comedian Kane

Written By: Benedicte Page Publication Date: Fri, 11/11/2011 - 11:19 Simon & Schuster has bought world rights in an “outstanding” literary début by comedian Russell Kane. Fiction editorial director Maxine Hitchcock acquired The Humorist from Avalon Management for an undisclosed sum and... Continue reading at The Bookseller

[ The Bookseller | 2011-11-11 00:00:00 UTC ]
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Bodley Head buys book from Blair's ex-chief of staff

Written By: Charlotte Williams Publication Date: Thu, 10/11/2011 - 15:52 Tony Blair's former chief of staff is writing a book for The Bodley Head about the intricacies of negotiations between governments and terrorist organisations. read more Continue reading at The Bookseller

[ The Bookseller | 2011-11-10 00:00:00 UTC ]
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Bodley Head buys title from Blair's ex-chief of staff

Written By: Charlotte Williams Publication Date: Thu, 10/11/2011 - 15:52 Tony Blair's former chief of staff is writing a book for The Bodley Head about the intricacies of negotiations between governments and terrorist organisations. read more Continue reading at The Bookseller

[ The Bookseller | 2011-11-10 00:00:00 UTC ]
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ABC Offers Insight Into Publishing Relationships With Apple

The Audit Bureau of Circulations [ABC] released survey results Monday that reveals attitudes of the publishing industry when in it comes to working with Apple Inc. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-09 00:00:00 UTC ]
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Advertising: Ivory Soap Refreshes Its Ads and Its Look

One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times

[ The New York Times | 2011-11-08 00:00:00 UTC ]
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S&S buys memoir by swimming legend Thorpe

Written By: Graeme Neill Publication Date: Fri, 04/11/2011 - 10:54 Simon & Schuster has bought rights to an autobiography by Australian swimming star Ian Thorpe. World rights from Jonathan Kilmartin and Sarah Wooldridge at IMG by Larissa Edwards, S&S's Australian head of publishing,... Continue reading at The Bookseller

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bought rights #world rights #sarah wooldridge #rhea halford

Hot Key buys debut trilogy

Written By: Charlotte Williams Publication Date: Fri, 04/11/2011 - 10:30 Hot Key Books has bought a trilogy by a debut novelist for a "strong advance", with the three books focusing on a young boy whose life changes when his virtual-reality prowess is discovered. Managing director Sarah... Continue reading at The Bookseller

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut novelist #publish book

Heinemann buys crime debut

Written By: Charlotte Williams Publication Date: Fri, 04/11/2011 - 10:53 William Heinemann has acquired a debut crime novel, the first in a series to feature civilian investigator Catherine Berlin, written by Annie Hauxwell. Publisher Jason Arthur bought UK and Commonwealth rights, excluding... Continue reading at The Bookseller

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut crime #sarah ballard #united agents #trade paperback

Google E-Books comes to Canada

Written By: Graeme Neill Publication Date: Wed, 02/11/2011 - 08:20 Google has launched its ebook store in Canada, with the regional arms of Random House, HarperCollins, Penguin and Simon & Schuster signing up to the digital service. The publishers join Canadian houses such as D&M... Continue reading at The Bookseller

[ The Bookseller | 2011-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #ebook store #digital service #dm publishers #anansi press #mcclelland stewart #dundurn press

Avon buys Titanic fiction novel

Written By: Graeme Neill Publication Date: Tue, 01/11/2011 - 15:42 Avon has become the latest publisher to acquire a book tying into the 100th anniversary of the Titanic disaster. Editorial director Claire Bord bought world English rights to two novels by Gill Paul from Vivien Green at Shiel... Continue reading at The Bookseller

[ The Bookseller | 2011-11-01 00:00:00 UTC ]
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E-books and Continuum buy drive sales at Bloomsbury

Written By: Charlotte Williams Publication Date: Thu, 27/10/2011 - 09:41 E-book sales and the acquisition of Continuum helped sales at Bloomsbury leap 16%, although relocation and restructuring costs led to pre-tax profit more than halving to £0.3m, in its latest set of financial accounts.... Continue reading at The Bookseller

[ The Bookseller | 2011-10-27 00:00:00 UTC ]
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Among Big Publishers, Bonnier is Largest Ad Page Gainer in First Three Quarters of 2011

After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.’s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
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