Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying. "This exchange is unique in that it specifically accesses only masthead inventory across several hand-selected premium publishers, including Wenner Media," a person familiar with the arrangement said. For Google, this is an evolution of its recent programmatic strategy that attracted brands to automated buying methods by carefully selecting the publishers that could participate. Still, one of the drawbacks had been this lack of high-profile ad inventory, which is necessary for entertainment brands like ABC. "When you introduce a new TV show, you need a lot of space to get the message across," said Ben Blatt, executive director of digital strategy at ABC Television. For Rising Star, ABC took over the masthead at sites like Rolling Stone, Us Weekly and Men's Journal. The network was able to automate the process of buying these homepage-dominating ads across the Web without approaching every individual publisher. "We were able to run large mastheads in places we were never able to do before and spread out who's seeing our message," Blatt said. The private exchange not only automates the way ads are placed and when, it also uses data to better target the messages to consumers. The interest in... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 30/09/2011 - 10:51 Faber has acquired a new novel by award-winning Egyptian writer Miral Al-Tahawy. Editorial director Hannah Griffiths acquired UK and Commonwealth rights from Elizabeth Sheinkman at Curtis Brown to Al-Tahawy's fourth... Continue reading at The Bookseller
[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 30/09/2011 - 15:29 Google is preparing an imminent UK launch of its ebooks platform for selling digital titles, with members of Gardners Hive network able to sell the ebooks from their websites. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 29/09/2011 - 17:42 HarperCollins has bought world rights to a memoir by Hole frontwoman and actress Courtney Love. William Morrow deputy publisher Lynn Grady bought the rights from David Vigliano. Carole Tonkinson, Harper Non-Fiction publisher... Continue reading at The Bookseller
[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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Publication Date: Wed, 28/09/2011 - 15:20 Google is to support a new family arts and literature festival, which is taking place during autumn half term in London. The internet giant will make 300 tickets to main theatre events at Word Up! available to low-income families referred to organisers... Continue reading at The Bookseller
[ The Bookseller | 2011-09-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 27/09/2011 - 15:05 Jonathan Cape has acquired the new novel by author Joe Stretch, with his previous two novels Friction and Wildlife published as Vintage Originals. Senior editor Beth Coates bought UK and Commonwealth rights to The Adult... Continue reading at The Bookseller
[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 23/09/2011 - 10:45 Canongate has bought a collection of stories by a US marine and veteran of the Iraq war. Senior editor Francis Bickmore pre-empted UK and Commonwealth rights to the untitled collection by Phil Klay through by Cathryn... Continue reading at The Bookseller
[ The Bookseller | 2011-09-23 00:00:00 UTC ]
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Glam Media has just acquired Ning, the build-your-own-social-network startup co-founded by Netscape creator Marc Andreessen. Glam is best known for building Web properties and an ad network targeting women, and it says it now reaches more than 200 million monthly users. Last month, it announced... Continue reading at AdWeek
[ AdWeek | 2011-09-21 00:00:00 UTC ]
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After nearly three years stumping together to get the Google Book Settlement approved, the parties in the scuttled deal are headed for litigation. At a September 15 status conference, Judge Denny Chin adopted a proposed pretrial schedule that, if followed, could have the case fully briefed and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 16/09/2011 - 08:25 The judge in the Google Settlement case has extended the deadline for talks between the internet giant and the publishers and authors involved. The deal, which involves a revised book-scanning agreement for out of print... Continue reading at The Bookseller
[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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Today on the official Google blog, VP of display advertising Neal Mohan announced the launch of two new tools aimed at helping publishers manage ads and maximize revenue. Before now, its been difficult for publishers to manage all their video and mobile ad space from a single ad serverthe... Continue reading at AdWeek
[ AdWeek | 2011-09-16 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Thu, 15/09/2011 - 15:15 Virgin Books has acquired a title by craft journalist Perri Lewis, which will enlist the worlds top makers to explore different crafts from dressmaking to decoupage. World rights to Material World: Inspiration and Secrets from... Continue reading at The Bookseller
[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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Google and representatives for authors and publishers told a U.S. District Court judge Thursday that they would like to continue discussions on a revised... Continue reading at PC World
[ PC World | 2011-09-15 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Thu, 15/09/2011 - 09:00 French publishers Albin Michel, Flammarion and Gallimard have confirmed they have dropped charges against Google for digitising copyrighted books from their catalogues without prior permission. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 14/09/2011 - 09:54 Google is close to launching an Australian version of its ebookstore, the first time the digital company has expanded the service outside the United States. The move raises speculation that a UK launch could be imminent.... Continue reading at The Bookseller
[ The Bookseller | 2011-09-14 00:00:00 UTC ]
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The Authors Guild has sued five universities and a library partnership organization alleging copyright infringement over their use of certain digitized copies of... Continue reading at PC World
[ PC World | 2011-09-13 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 13/09/2011 - 09:05 Hodder & Stoughton will publish the first official book by Lady Gaga this November after signing a deal for a book of photographs by fashion photographer Terry Richardson. Editorial director Fenella Bates bought British and... Continue reading at The Bookseller
[ The Bookseller | 2011-09-13 00:00:00 UTC ]
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Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 12/09/2011 - 15:41 Gollancz is hoping to reignite interest in the adventure game books of the 1980s after buying two books by a self-published author. Editor Marcus Gipps bought world rights to two books in the DestinyQuest series by Michael J... Continue reading at The Bookseller
[ The Bookseller | 2011-09-12 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 09/09/2011 - 11:17 Virgin Books has acquired a title about US political firebrand Sarah Palin, written by Joe McGinniss. Publishing director Ed Faulkner bought UK and Commonwealth rights from Crown Publishers in the US to The Rogue, with... Continue reading at The Bookseller
[ The Bookseller | 2011-09-09 00:00:00 UTC ]
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Three French publishers have dropped lawsuits against Google alleging that the company infringed their copyright. Continue reading at PC World
[ PC World | 2011-09-09 00:00:00 UTC ]
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