Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author performance and payment. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#study released
#e-reader platform
In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apples subscription mandates for publishers selling their wares through the App Store and those stepping away from Apples model to go the HTML route for app offerings. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine industry
#publishers selling
#app store
Written By: Philip Jones Publication Date: Tue, 09/08/2011 - 09:43 July retail sales saw a modest improvement, according to figures from the British Retail consortium, though book sales fell to their lowest level for seven years with food continuing to outperform non-food items. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#modest improvement
#lowest level
Written By: Graeme Neill Publication Date: Tue, 09/08/2011 - 08:47 Weidenfeld & Nicolson publisher Alan Samson will be guest speaker at the Print Charity's annual luncheon this autumn. The lunch takes place in Stationers' Hall, London on 3rd November. Samson's speech will be entitled "The... Continue reading at The Bookseller
[ The Bookseller | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#3rd november
#printed word
#digital age
#antony beevor
#keith richards
Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#data shot
#ad pages
Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from slippery. One lingering issue is that of transparency: when online publishers cant sell all their inventory directly to advertisers (often at a premium),... Continue reading at AdWeek
[ AdWeek | 2011-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long term
#ad platform
Written By: Lisa Campbell and Graeme Neill Publication Date: Fri, 29/07/2011 - 09:25 Store managers at Waterstones have been reacting with mixed feelings and some confusion to James Daunts plans to reintroduce centralised buying into the chain bookseller, as they await more details about the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lisa campbell
#mixed feelings
#chain bookseller
Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOLs continuing comeback? Ad sales boss Jeff Levick, one of Armstrongs earliest hires who joined the company from Google in 2009. Jeff... Continue reading at AdWeek
[ AdWeek | 2011-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#helped lead
#panel discussion
#ned brody
#digital content
Written By: Bookseller Staff Publication Date: Tue, 26/07/2011 - 09:30 Amazon.com is reportedly in discussions with e-commerce companies in India in a bid to expand into one of the world's fastest-growing economies. The company could enter the market as early as first quarter 2012. It is in... Continue reading at The Bookseller
[ The Bookseller | 2011-07-26 00:00:00 UTC ]
More news stories like this |
Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publishers titles. Starting today, readers of the New Yorker on Flipboards iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a... Continue reading at AdWeek
[ AdWeek | 2011-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#limited number
#vice president
#digital sales
#print editions
In the more simple days of selling, advertising sales executives dealt in print, closing deals on a monthly cycle. Now, as technology drives opportunities for publishers, sales execs are faced with an ever-growing portfolio of products and services to offer to clients. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#closing deals
#ever-growing portfolio
Written By: Graeme Neill Publication Date: Wed, 13/07/2011 - 15:32 Amazon.com has dropped the price of its advertising-heavy Amazon 3G Kindle to $139 (£86.91). Telecoms company AT&T is sponsoring the Kindle with Special Offers, which will include campaigns for customers and sponsored... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#special offers
#jeff bezos
Written By: Lisa Campbell Publication Date: Fri, 08/07/2011 - 13:33 Suffolk County Council has drawn up plans to put the financial management and staffing of its libraries under a central organisation in a bid to reduce costs and save any libraries from closure. Ideas for how the "vision"... Continue reading at The Bookseller
[ The Bookseller | 2011-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#financial management
#reduce costs
#19th july
Haymarket Business Media (HBM), the UK's digital publisher of the year*, has named Jane Macken as its managing director. Continue reading at Media Week
[ Media Week | 2011-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publisher
Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing services
#breakneck pace
How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book marketing
#physical presence
#marketing strategy
#related titles
Beyond the banner is a term that publishers have kicked around for years in terms of digital marketing opportunities. As the number of different channels grows, so does the opportunity to really go beyond the banner but it often requires a significant commitment. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
More news stories like this |
Written By: Caroline Horn Publication Date: Fri, 10/06/2011 - 08:14 An up-and-coming children's illustrator has warned that new British talent is being forced to go abroad in search of work as the UK picture book market becomes increasingly conservative. Frann Preston-Gannon, who was recently... Continue reading at The Bookseller
[ The Bookseller | 2011-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk market
#british talent
#recently awarded
#fairy tales
Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing team
#open road
Written By: Tom Tivnan Publication Date: Wed, 08/06/2011 - 15:17 Digital rights management is a "felony", delegates at the second day of a UNESCO conference on digital books heard, as proponents for the liberalisation of copyright laws clashed with those favouring more traditional intellectual... Continue reading at The Bookseller
[ The Bookseller | 2011-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#conference hears