Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously in a carousel. The format, which the mobile magazine is calling "Promoted Roundup," shows a main image that when clicked brings up a full story similar to editorial content on Flipboard. Beneath it will be several stories that users can scroll through horizontally to see if anything is worth reading. For the launch, Sony is buying the Promoted Roundup ads to promote Alpha Universe—Sony's branded camera website that includes info about gear, lighting and shooting styles that help in part help raise awareness for its product series of mirrorless cameras. She said the latest unit helps Sony reach users beyond its website by targeting stories to the photography and tech channels on the app. According to Flipboard CEO Mike McCue, as carousel units become more common, tests have shown the users have gotten used to swiping rather than flipping through content by interacting with similar formats on platforms such as Instagram and Twitter. McCue said he sees the formats as "print layouts but modernized." "We've given it our own spin by maintaining this paginated experience so that we can have that edge-to-edge immersive experience," he told Adweek. "So when it's multiple items on a screen at a time, it's a clear package. It's a very clear package, so when you want to move on from that package, you just flip up." Sephora will... Continue reading at 'AdWeek'
[ AdWeek | 2016-12-09 00:00:00 UTC ]
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Millie Bobby Brown of 'Stranger Things' will release her debut novel later this year. 'Nineteen Steps' is inspired by her grandma's experiences during WWII. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-03-24 22:14:27 UTC ]
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Following the robust turnout and programming at Bologna Children's Book Fair, Rights Roundup looks at some work for the adult market. The post Rights Roundup: Post-Bologna Rights Deals for Adults appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-17 16:58:05 UTC ]
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The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek
[ AdWeek | 2023-03-17 11:28:40 UTC ]
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Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek
[ AdWeek | 2023-03-13 10:21:33 UTC ]
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The vertical TikTok-style video feed has invaded a lot of the apps we use on a daily basis and now it's officially coming to one more. After announcing a beta test last year, Spotify will begin rolling out a new design for the Home section of its mobile app with a "more visual, dynamic" look.... Continue reading at Engadget
[ Engadget | 2023-03-08 18:33:59 UTC ]
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When Alice Winn stumbled on the archives of her British boarding school’s newspaper, she discovered a world, only to see it “destroyed and dismantled” during World War I. She brought it back in her novel, “In Memoriam.” Continue reading at The New York Times
[ The New York Times | 2023-03-05 14:54:05 UTC ]
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The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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Chrissy Metz, best known for her role on TV series 'This is Us,' introduces young readers to God as "a warm, safe light" in ‘When I Talk to God, I Talk About You.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-13 05:00:00 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2023-02-10 05:01:00 UTC ]
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Leading bookfluencer and budding book business entrepreneur Zibby Owens discusses the newly launched Zibby Books; her first bookstore, Zibby’s Bookshop, which will open in Santa Monica, Calif., this month; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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Star Wars: Visions is returning for a second 'season,' this time with a more international scope — including a studio you might not have expected. Disney has announced that Star Wars: Visions Volume 2 will premiere May 4th (aka Star Wars Day) with shorts from nine countries, including one from... Continue reading at Engadget
[ Engadget | 2023-02-02 15:41:49 UTC ]
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Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
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The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
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Visnick will helm U.S. operations and drive growth for the 25-year-old graphic novel and manga brand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-19 05:00:00 UTC ]
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If you are a debut author or a literary fiction and nonfiction stan, you’ve likely heard of Debutiful. Adam Vitcavage launched the podcast and website dedicated to highlighting the work of debut authors in January 2019. It has since become a beacon in the literary community, helping over 100,000... Continue reading at Electric Literature
[ Electric Literature | 2023-01-18 12:00:00 UTC ]
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Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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The library community is set to gather for the first-ever in-person edition of the ALA’s nascent winter event, LibLearnX: The Library Learning Experience, set for January 27–30, 2023, at the Ernest N. Morial Convention Center in New Orleans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
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The library community is set to gather for the first-ever in-person edition of the ALA’s nascent winter event, LibLearnX: The Library Learning Experience, set for January 27–30, 2023, at the Ernest N. Morial Convention Center in New Orleans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
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TikTok’s book reviewing community is here to stay, having even received publishing awards for innovation, but issues of authenticity and safety aboundBookTok, the nickname for TikTok videos in which books are discussed, analysed, cried about and turned into “aesthetic” moodboards, began as a... Continue reading at The Guardian
[ The Guardian | 2022-11-15 17:10:25 UTC ]
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