Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously in a carousel. The format, which the mobile magazine is calling "Promoted Roundup," shows a main image that when clicked brings up a full story similar to editorial content on Flipboard. Beneath it will be several stories that users can scroll through horizontally to see if anything is worth reading. For the launch, Sony is buying the Promoted Roundup ads to promote Alpha Universe—Sony's branded camera website that includes info about gear, lighting and shooting styles that help in part help raise awareness for its product series of mirrorless cameras. She said the latest unit helps Sony reach users beyond its website by targeting stories to the photography and tech channels on the app. According to Flipboard CEO Mike McCue, as carousel units become more common, tests have shown the users have gotten used to swiping rather than flipping through content by interacting with similar formats on platforms such as Instagram and Twitter. McCue said he sees the formats as "print layouts but modernized." "We've given it our own spin by maintaining this paginated experience so that we can have that edge-to-edge immersive experience," he told Adweek. "So when it's multiple items on a screen at a time, it's a clear package. It's a very clear package, so when you want to move on from that package, you just flip up." Sephora will... Continue reading at 'AdWeek'
[ AdWeek | 2016-12-09 00:00:00 UTC ]
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The book, “Trespasses,” captures the texture of life in Northern Ireland — details, objects and images that carry “incredible emotional weight.” Continue reading at The New York Times
[ The New York Times | 2022-10-31 16:21:50 UTC ]
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The vending machine, created by Bogle Bartle Hegarty, was placed at Comic Con in London, as part of a seasonally appropriate activation for the new Netflix series The Bastard Son & The Devil Himself. Continue reading at Media Week
[ Media Week | 2022-10-28 12:44:39 UTC ]
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'You have to be what you want to be,' Scholastic's Peter Warwick tells the new Frankfurt Kids program. The post Frankfurter Buchmesse Stages Its Debut ‘Frankfurt Kids’ Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-20 03:56:50 UTC ]
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Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget
[ Engadget | 2022-10-13 17:45:26 UTC ]
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Critics raved over 'The Old Drift,' Namwali Serpell's epic debut novel. Our critic prefers her more difficult, intimate follow-up, 'The Furrows.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-09-27 13:00:37 UTC ]
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These first-time authors are out to prove that life experience and hindsight are advantages when it comes to crafting riveting stories for teens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-27 04:00:00 UTC ]
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By the time I read Hilary Mantel’s 1996 review of Kate Atkinson’s debut novel Behind the Scenes at the Museum in the London Review of Books, the novel had been a favorite of mine for over a decade. My mother gave me the book when I was in high school—both of us entirely unaware of […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-23 14:57:31 UTC ]
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"My Government Means to Kill Me" follows a gay, Black activist in 1980s New York. Continue reading at The Washington Post
[ The Washington Post | 2022-09-10 12:00:00 UTC ]
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'Luda,' debut novel by veteran comics writer Grant Morrison, is a camp spectacular in which patriarchy is defined as a kind of magical Oedipal drag. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-09-02 15:30:56 UTC ]
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A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired
[ Wired | 2022-09-02 11:00:00 UTC ]
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Congratulations to Tess Gunty, whose critically acclaimed debut novel The Rabbit Hutch has just won the inaugural Waterstones debut fiction prize. The novel (about four teenagers—recently aged out of the state foster-care system—living together in an apartment building in the post-industrial... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-26 15:48:11 UTC ]
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Norman Vincent Peale, known as the father of positive thinking, takes #2 in Religion Nonfiction with his 60-year-old mega-bestseller, ‘The Power of Positive Thinking;’ Debby Giusti debuts at #2 on our Religion Fiction bestsellers list with her new Christian romance, ‘Soldier Protector.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-10 04:00:00 UTC ]
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'This Goes Out to the Underground: A Mother, Her Daughter, and How We All Rise Together,' the debut memoir from Pardis Mahdavi, was canceled by Hachette Book Group shortly before its planned July 26 release. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-03 04:00:00 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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In defense of authenticity, she influenced generations of chefs and deplored Americans’ fast-food experience of wan tacos and overseasoned enchiladas. Continue reading at The Washington Post
[ The Washington Post | 2022-07-24 17:44:03 UTC ]
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Shredder's Revenge is great if you want a modern take on Teenage Mutant Ninja Turtles beat-'em-ups, but what if you'd rather stick with the classics? You won't have to wait long to revisit those, either. Digital Eclipse, Konami and Nickelodeon have announced that TMNT: The Cowabunga Collection... Continue reading at Engadget
[ Engadget | 2022-07-22 14:00:16 UTC ]
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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek
[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Casey McQuiston's 'I Kissed Shara Wheeler' will be the first title featured in the Walmart Live Book Club, with McQuiston appearing on the TalkShopLive platform tonight. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
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In response to growing book censorship, Simon & Schuster has launched a “Read banned books!” promotion that provides information on challenged titles, in-store displays, and social media materials. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-30 04:00:00 UTC ]
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News of rights sales from publishers and literary agents today come from England, Norway, Finland, Italy, and Germany. The post Rights Roundup: It Is Still Good To Be Max Seeck appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-17 21:18:39 UTC ]
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